Verbatim Coding Capabilities

Open Ended Coding Datamatics Our open ended coding team transforms the verbatim into meaningful information and insight which influences the companies to take valuable and profit oriented decisions. Our clients include MR agencies serving research-based FMCG products including consumer packaged goods, food & beverages, Retail, etc. Insurance/Banking institutions, Hospitality industry, opinion research and pharmaceutical companies/ other healthcare institutions.

Coders Profile Our coding professionals fulfill this need as they have:  FMCG,  Insurance and  Finance sector  Pharmaceutical  Automotive  Experience and exposure  Consistency in application of the code sets  Translating customer opinions, ideas and recommendations into coded form. Certified healthcare coders are trained in the anatomy and physiology of the human body and disease processes in order to understand the etiology, pathology, symptoms, signs, diagnostic studies, treatment modalities, and prognosis of diseases and procedures to be coded.

Past Experience Our work experience in the Coding field is varied. We have specialist teams to code various domains as per their expertise and experience in FMCG products, Insurance/Banking institutions, Hospitality and Pharmaceutical/Healthcare. Our Experience in the Varied Field Of CodingOur Experience in Tracking Studies

Multilingual Open Ended & Other Specify Coding  Direct reading of verbatim from native language and coding into English code frame  Coding pattern - Concept Coding  Languages Skills Required – French, German, Italian, Russian, Spanish (along with basic English) Languages Capability

Blended Process Flow: Transcription + Coding Audio Files Files sent through secured FTP Automated workflow to handle large volumes Transcription of 30% of Audio files Transcription are integrated with coding software Open Ended Coding Output in desired format 30% Coding + Transcription 70% Direct Coding While coding from transcripts, a coder can also listen to the audio files to figure out the subjectivity / sensitivity of transcripts

Integrated services Direct audio coding For direct coding, we ensure we transcribe and code the first 30% respondents to build a proper code frame which is we ensure is very exhaustive. Thereafter the coder listens to each recorded comment and codes it directly from the already built code frame. The code list is extended simultaneously as and when required. This ensures cost-reduction and reduction man-hours and time. Translations Process involves translating the source language into native language without missing the flavor of the comments made by the respondent. This expands the scope of analyzing the data into Non English speaking countries Coding with Snippets (for off-line projects) In a pen and paper survey the comments need to be keyed for coding. Snippet coding uses scanned images of the comments directly eliminating keying. This ensures cost-reduction and reduction man-hours and time.

i-CAT™ Different Experience i-CAT™ empowered with new Silverlight technology creates a interactive user experience. This enhances the performance of the software by more than 500% Improvement in navigation increases the productivity in different processes such as Coding, Transcription + coding, Translation + coding to a great extent Web based data management enables coders, project managers, supervisors, client access the project from anywhere, anytime. Auto Coding using NLP (Natural language processing) a branch of artificial intelligence. Introduces Machine learning algorithms for language processing. This codes the verbatim automatically with a click of a button.

i-CAT™ Design and Workflow Data uploadCodeReviewAnalyzeExport Data Visualization Multiple Process Integration Auto-coding using intelligent categorization Auto-coding using intelligent categorization Project Management workflow Modular Quality Tracking Real-Time Stimulus Language-Independent

Productivity Reports Real time reports to track the productivity of the user and to analyze the time taken to execute a project v/s budgeted or allocated time

High-level Comparison Metrics

Quality Assurance Process Quality Improvement  Internal standard document developed for all clients with an approval from respective clients  Depending on the QC report of the sample size, the sample size of the QC is increased in the study  Follow-up on every project for feedback, all the instruction and feedback documented for future reference  Dashboard & Error tracking system [Delivery Index, SMR]  Case studies & documentation Read Client coding standards and coding Issues document Build an assumption sheet for any new assumption made out of the standard document Update checklist after confirming each check and mail it to QA Quality Assurance by coders Check 30% of the interim data and 30% of the final data – provide feedback Check assumption sheet, approve internally and send to client for confirmation Update checklist after confirming each check and mail it to project Manager Quality Assurance by Quality checking Double check

Client Accolades Open Ended Coding Team is just very efficient knowledgeable and very cooperative very easy environmental work happening among us The team which worked on the project is very helpful & cooperative. Received several accolades from client. Few are… Coding Team is very knowledgeable and sincere to work with they help us to give more business

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