Geoff Holt Getting your message out there…

The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort

MarketingSellingCustomer Services

1.Awareness 2.Knowledge 3.Liking Marketing

4.Preference 5.Conviction 6.Purchase Selling

7.Comfort Customer Services

Age Disability Location Customers Targeting

Social Media Headlines  86% of year olds have a social networking profile  1/4 of all time spent online is on social media  Half the UK population have a Facebook account  Social networks increase traffic to online retailers by 13%  25% of mobile phone users use them to access social media  74% of teenagers use them for social networking, 83% of them every day  55% of UK's workforce access social media at work  Time spent on social networks is now 30% greater on a mobile than a pc

 Receives 56% of all visits to social networks  2nd most visited site after Google  Visits have quadrupled in 4 years  20% of all time spent online is on Facebook  Average users spends 27 minutes each visit  Facebook = main source of news for 9% of all 18 to 34 year olds  65% of companies use FB as part of their marketing strategy  Not just for kids – fastest growing demographic on FB is women aged 65+

 100 million active users  16,500 tweets posted every 10 seconds  55% users tweet via

 3 rd biggest website  1 in ever 35 visits is to YouTube  Fastest growing social network  Reaches 17.7 million adults in UK each month

Scenario 1

Facebook 320 followers Website 1150 registered followers Twitter 4,000 + followers

Geoff Holt Getting your message out there…