Top Social Media Platforms for Professionals Presented by Jason A. Hicks

Social Media Can Help You: Network Conduct a job search Keep tabs on the industry

Networking Make contacts to assist you in current role Develop an “address book” of resources Find a mentor or find leadership opportunities Make contacts conducive to a job search

Conducting a Job Search Potential employers review your social media profiles Some recruit directly through social media Get up-to-the-minute job posts View company profiles and learn about previous and current employees

Keeping Tabs on the Industry Social media outlets are always active Reputable sources have a social media presence Be informed of what audiences are saying Develop a dialogue and possibly steer the conversation

What Platforms Should I Use?

LinkedIn Geared primarily toward networking Easily the most professional social network Makes it easy to see how people are connected Includes Groups for discussions and sharing Most popular of ACHE accounts

Facebook Generally seen as being a network for family and friends Companies and organizations often have a Facebook presence Users can follow (“like”) multiple news sources at once Facebook apps perform a variety of functions

Twitter 140-character limit makes it very casual and immediate More conversational than some networks You can follow anyone, and they can follow you Uses special etiquette replies, etc.) that can be intimidating to newcomers

What Else Is There? Google Plus “Social glue” for rest of Google Offers Hangouts—interactive video meetings YouTube Video channels with comments Pinterest Virtual bookmarking—users “pin” pictures to a digital dashboard arranged by theme Instagram Photo-sharing and social networking service Sort of the photo equivalent to Twitter

What Else Is There? Reddit Users submit content, others vote it up or down “Ask Me Anything” sessions Tumblr Microblogging site designed for easy use and the sharing of media Foursquare “Check in” at locations via smartphone Flickr An online site for storing, sharing and commenting on photos Vine App for six-second, looping videos

Social Media Tools TweetDeck Basic account is free Update Facebook, Twitter, and LinkedIn with one account bit.ly URL-shortening service Provides analytics for links you share Add “+” at the end of any bit.ly URL to see how many times it’s been clicked and by whom

Social Media Tools Google Alerts Set up daily or weekly searches for terms or keywords to be sent directly to your inbox SlideShare Upload and share presentations, complete with audio PostBeyond Allows staff to share an organization’s content in a consistent and approved way

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