MANAGING YOUR PERSONAL PR CREW SAN DIEGO – FEBRUARY 2012 Presented by: Teresa Warren TW 2 Marketing, Inc.

TODAY’S DISCUSSION Managing your personal PR to increase your visibility to: Gain name recognition and credibility Attract new clients and potential employers Q&A

PR = Public Relations Public = Those you want to be in front of Visibility = Credibility It’s about YOU, your skills, expertise and potential WHAT PERSONAL PR IS

WHAT PERSONAL PR IS NOT… Just getting your name in the papers A replacement for being a good professional Counter to your company’s branding and PR/media efforts

CAUTION! Don’t work against corporate efforts Don’t go around company policies and procedures Always get the appropriate review/permission

IDEAS! Just some suggestions “Borrow” what others are doing Try it and see what happens

SOCIAL MEDIA Great potential to promote YOU! Takes time and takes commitment Still evolving Biggest mistake – trying to do it all

SOCIAL MEDIA LinkedIn Great for business visibility Build your network Join groups and post YOUR info Post about others & have others post about you Start a group Read updates Use consistently

SOCIAL MEDIA Twitter Don’t mix (too often) professional & personal messaging Follow others who interest you, can influence your career track, companies that you want to work with/for, etc. Use TweetDeck or similar program Share interesting info Use hash tags (‘#’) Retweet Use consistently

SOCIAL MEDIA How to write a good Tweet Something to grab attention + who + verb + what + link: Moving on up! My company just announced promotions & I’m on the list as a VP! (link) Status + what your are doing: ‘s presentation today on #Commercialrealestate finance And when you RT – add your voice: I’ll be there! Join us at our Feb meeting on CRE Finance (link)

SOCIAL MEDIA FACEBOOK Always an option – but be careful Don’t combine personal with professional (too much) Personal & professional pages Business page

SOCIAL MEDIA

AWARDS Organizations/Media Don’t nominate yourself Quid pro quo Don’t be nominated if you don’t meet the criteria Hire a professional

AWARD WRITING Start early Follow directions Write to the criteria Be specific Use language that creates excitement & interest

AWARD WRITING Sarah is terrific. Sarah is terrific because she volunteers with foster kids. Sarah is terrific because she volunteers at Walden Family Services with foster kids who are in need of mentoring as they are transitioning out of the foster care system and going into the world on their own.

AWARD WRITING Then keep adding MORE! Facts & Figures: She has personally mentored 6 foster kids in the past 18 months. Honors: Sarah was named the Walden Volunteer of the Year in Quotes: Teresa Stivers, Walden’s ED, said “Sarah’s enthusiasm far exceeds even our greatest expectations.” But don’t go over the word limit!

AWARD WINNER Now what? /Constant Contact Post (or be posted about) on LinkedIn Tweet it Facebook it Talk to your company about a news release

JOIN AN ORGANIZATION(S) Join a cross section Go to meetings and make contacts Target specific people Lead an effort or start a new one Education Philanthropic Cross venture with 2 groups Smaller groups = more targeted pool Tap into groups’ social media

ARTICLES Organizations’ newsletters and opportunities Mainstream media Blogs Have someone senior review Recycle! (But be aware of copyrights)

SPEAKING How to get started? Internal presentations Peer education Create your own gig Use social media to invite people and post-visibility (including YouTube)

QUESTIONS? COMMENTS!

CONTACT Teresa Y. Warren TW 2 Marketing, Inc.