5 Step © 2012 Lynda Goldman Copywriting. Design by EACH New Design Social Media Sunday

5 Step Are Ingredient Suppliers Anti-Social? © 2012 Lynda Goldman Copywriting. Design by EACH New Design

Quiz #1 What % of Ingredient Suppliers are Social?

5 Step Quiz #1: What % of ingredient suppliers are social? © 2012 Lynda Goldman Copywriting. Design by EACH New Design Only 3%!

5 Step Do You Have SOMAD Disease? © 2012 Lynda Goldman Copywriting. Design by EACH New Design Social Media Anxiety Disorder What’s your definition of *Social media *Social media marketing

5 Step What is Social Media? © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.One marketing tool; powerful one 2.Way to promote/share info with people who value your content 3.% show more people buy as result of social media engagement

5 Step Social Media Challenges © 2012 Lynda Goldman Copywriting. Design by EACH New Design

5 Step Raving fans, followers & clicks © 2012 Lynda Goldman Copywriting. Design by EACH New Design

5 Step 1: True Benefits for of Social Media 2: Content & Channels 3: Implementation and Tactics 4: Roadblocks & Action Plan 1: True Benefits for of Social Media 2: Content & Channels 3: Implementation and Tactics 4: Roadblocks & Action Plan AGENDA © 2012 Lynda Goldman Copywriting. Design by EACH New Design

5 Step *Looking for a reputable supplier of …. please contact me through LinkedIn. * I am a producer of…… *Please send me product list with complete details/specs & company profile….. *Looking for a reputable supplier of …. please contact me through LinkedIn. * I am a producer of…… *Please send me product list with complete details/specs & company profile….. GOLDEN OPPORTUNITY © 2012 Lynda Goldman Copywriting. Design by EACH New Design

5 Step OLD WAY- Interruption marketing © 2012 Lynda Goldman Copywriting. Design by EACH New Design Cold Calls Direct Mail TV & Radio Print advertising

5 Step NEW WAY- Inbound marketing © 2012 Lynda Goldman Copywriting. Design by EACH New Design

Quiz #2 Is Social Media better for B2C or B2B?

5 Step There’s no B2B or B2C © 2012 Lynda Goldman Copywriting. Design by EACH New Design It’s All P2P

5 Reasons B2B Wins © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Understand customers 2.Subject matter experts 3.Practiced at educating customers 4.Relationship based 5.Lead generation funnel

Clear Understanding of Customers © 2012 Lynda Goldman Copywriting. Design by EACH New Design Job title Company info Location What are 3 things you know about your target customer ?

5 Step Subject Matter Experts © 2012 Lynda Goldman Copywriting. Design by EACH New Design Trail Blazers & Innovators

Practiced at Educating Customers © 2012 Lynda Goldman Copywriting. Design by EACH New Design Newsletters Trade magazine articles White papers Case studies What are 3 pieces of content you already have?

Relationship Based © 2012 Lynda Goldman Copywriting. Design by EACH New Design High $ price=long sales cycle Strong relationships are critical

Practiced at Lead Generation © 2012 Lynda Goldman Copywriting. Design by EACH New Design Leads Sales

Social Media is an Annuity © 2012 Lynda Goldman Copywriting. Design by EACH New Design Delivers web visits, leads & customers over time, long after work & budget finished = many

Social Media is a Tool © 2012 Lynda Goldman Copywriting. Design by EACH New Design Your role isn’t to master social media. Your role is to master your business and use social media as a tool. Your role isn’t to master social media. Your role is to master your business and use social media as a tool.

Let’s Be Social! © 2012 Lynda Goldman Copywriting. Design by EACH New Design Meet 1 person Share 1 Tip Exchange contact info

Surpassed pornography - most popular Internet activity Social Media: Passing Fad? © 2012 Lynda Goldman Copywriting. Design by EACH New Design More info created on Internet in 48 hours today than in all of humankind from beginning of time until 2003

5 Step Resource & Thought Leader What kind of tips and resources can I provide for my customers? Resource & Thought Leader What kind of tips and resources can I provide for my customers? Golden Opportunity © 2012 Lynda Goldman Copywriting. Design by EACH New Design

5 Step 3 Elements of Lead Generation © 2012 Lynda Goldman Copywriting. Design by EACH New Design Exposure, brand awareness Engagement Convertion

Quiz #3 What’s most important element of lead gen tool?

5 Step Free & Valuable © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Solve a problem for your prospect 2.Align with your products 3.Provide unique information

5 Step Website Don’ts © 2012 Lynda Goldman Copywriting. Design by EACH New Design X Start with “Welcome to my Website” “We We” Website Be unique, not boring: X “Your trusted supplier for…..” X “We pride ourselves on the fact that we use the purest, highest quality ingredients available to produce all of our formulas.”

5 Step Website Don’ts © 2012 Lynda Goldman Copywriting. Design by EACH New Design X Confuse “About” & Home Page WIIFM Solve problems

5 Step Call to Action © 2012 Lynda Goldman Copywriting. Design by EACH New Design

Quiz #4 How many calls to action in surveyed companies?

5 Step 5 Simple Steps to a Social Media Strategy - Cheat Sheet 1 Define your audience Business or consumer? Demographics & location Problems, needs, wishes © 2012 Lynda Goldman Copywriting. Design by EACH New Design

5 Step 5 Simple Steps to a Social Media Strategy - Cheat Sheet 2 Define your goals Build Awareness Brand exposure Reach larger audience Drive audience to your website © 2012 Lynda Goldman Copywriting. Design by EACH New Design Build Relationships Listen & communicate with customers Create customer loyalty Educate & entertain Sell Products or Services Create a lead generation funnel Drive people to events and places Sell online

5 Step Dominate vs Dilute 3 Choose the best platform © 2012 Lynda Goldman Copywriting. Design by EACH New Design

5 Step LinkedIn 3 Choose the best platform © 2012 Lynda Goldman Copywriting. Design by EACH New Design Anyone know a producer of………. Looking for distributors for….. Can you recommend a manufacturer for… Looking for a source of …………... Seeking a quantity of……………………. Please send additional information and data ASAP !!! I have an immediate project that requires pricing...

5 Step LinkedIn Groups © 2012 Lynda Goldman Copywriting. Design by EACH New Design Supply Side AHPA Engredea Ingredient Group Members Food Industry Marketing Dietary Supplements

5 Step Business Time Well Spent © 2012 Lynda Goldman Copywriting. Design by EACH New Design 277 % More Effective than other Social Media for Business Lead Generation – NYSE:LNKD

Quiz #5 What’s the secret ingredient for dominating your niche?

5 Simple Steps to a Social Media Strategy - Cheat Sheet 4 Create content and sell © 2012 Lynda Goldman Copywriting. Design by EACH New Design Choose primary goal & platform Share & interact Sell

5 Step Fresh Content! © 2012 Lynda Goldman Copywriting. Design by EACH New Design Teaching sells Content dominates SEO

5 Step Best sources of content © 2012 Lynda Goldman Copywriting. Design by EACH New Design Web pages Blog Video

5 Step Society raised on TV 3 Choose the best platform © 2012 Lynda Goldman Copywriting. Design by EACH New Design

5 Step Why Video? © 2012 Lynda Goldman Copywriting. Design by EACH New Design Google ranking #2 Search engine 40% internet use =video, 62% by 2015 Sharable

5 Step 7 Ways to Use Video © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Welcome to website 2.Invite to events 3.Tell your story 4.Introduce your team 5.Explain your process 6.Show traceability 7.Educate your customers

5 Step Video © 2012 Lynda Goldman Copywriting. Design by EACH New Design Immediate Connection Engaging & Entertaining (social media invitation) BioK video

5 Step Video Sells! © 2012 Lynda Goldman Copywriting. Design by EACH New Design Increase buying by 85% Increase site stay 2 minutes

5 Step < < Build Community © 2012 Lynda Goldman Copywriting. Design by EACH New Design Bite-size pieces of info that matter to your prospects

5 Simple Steps to a Social Media Strategy - Cheat Sheet 5 Track, measure & adjust © 2012 Lynda Goldman Copywriting. Design by EACH New Design Track progress Measure results Adjust & repeat

5 Step 5 Categories Measuring ROI – 5 Categories of Metrics © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Exposure: Likes & follows 2.Influence: Mentions 3.Engagement: Visits, action 4.Conversion: Sales & revenues 5.Retention: Repeat sales

5 Step < < Show ROI = $$$ © 2012 Lynda Goldman Copywriting. Design by EACH New Design Calculate cost of customer acquisition Old way vs new way Total life value (TLV) – Cost of customer acquisition (COCA) =ROI ___________________________________________________ COCA

5 Step < < Clearing Hurdles to Social Media © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Lack of support 2.Blocked access 3.Customer base not attuned 4.Not my real job 5.Free, right? 6.Need the right people

5 Step < < Legal & Executive Support © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Show ROI - $$$ 2.Calculate cost of customer acquisition 3.Old way vs new way 4.Create pilot project

5 Step < < Getting the Job Done © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Blocking employee access 2.Not my real job *Understand value of Social Media *Create systems for responding

5 Step < < It’s Free, Right? © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Time / Money 2. Outsource: Content Strategy SEO Video Community manager

5 Step < < Focus on Lead Gen © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Optimize your website 2.Choose the right channels 3.Create content – blog & video 4.Share on Linkedin 5.Measure & repeat

5 Step < < Action Plan © 2012 Lynda Goldman Copywriting. Design by EACH New Design What did you learn today that you will put into action?

5 Step < < Free Report & Slides © 2012 Lynda Goldman Copywriting. Design by EACH New Design 5-Step System to Generate Fresh Customers Daily Video specials Conference Slides