1 Knits Process of making a fabric, or an item of apparel, by the inter-lacing of loops either by machined or hand. A cross wise row of loops is called a cross, while a vertical row is called wale. A great variety of stitches and yarns can be used to give textured effects and surface interest

2 Trimming Trim or trimming in clothing and home decorating is applied ornament, such as gimp, passementerie, ribbon, ruffles, or, as a verb, to apply such ornament. It is used to enhance the surface ornamentation of the garmentclothinghome decorating gimppassementerieribbonrufflesverb Before the industrial revolution, all trims were made and applied by hand, thus making heavily trimmed furnishings and garments expensive and high-status. Machine-woven trims and sewing machines put these dense trimmings within the reach of even modest dressmakers and home sewers, and an abundance of trimming is a characteristic of mid-Victorian fashion. As a predictable reaction, high fashion came to emphasize exquisiteness of cut and construction over denseness of trimming, and applied trim became a signifier of mass-produced clothing by the 1930.industrial revolutionsewing machinesdressmakersVictorian fashionfashioncut The iconic braid and gold button trim of the Chanel suit are a notable survival of trim in high fashion.buttonChanel suit In home decorating, the 1980s and 1990s saw a fashion for dense, elaborately layered trimmings on upholstered furniture and drapery.upholsteredfurnituredrapery Today, most trimmings are commercially manufactured. is known for elaborate trim for home furnishings, and Wrights is a leading manufacturer of trim for home sewing and crafts.Wrights

3 Details – Are features which enhance the look of the garment like Embroideries, placket enhancements, button

4 MOTIFS In creative work: Motif (narrative), any recurring element in a story that has symbolic significance Motif (narrative) Motif (textile arts), a recurring element or fragment that, when joined together, creates a larger work Motif (textile arts) Motif (visual arts), a repeating theme or pattern Motif (visual arts)

5 Victorian motifs African motifs Celtic Motif

6 REPEAT Repeat is the “ Repetition” of floral or geometric print in a fabric design. And Repetition is use of same form again and again Block Repeat Half Drop RepeatAll Over Repeat OgeePlaid

7 Pattern Pattern is an underlying structure that organizes surfaces or structures in a consistent, regular manner. Pattern can be described as a repeating unit of shape or form, but it can also be thought of as the "skeleton" that organizes the parts of a composition. FlowingBranchingSpiral

8 Couture (Koo-ture) French term for business in which original apparel designs are created by designers & the items are manufactured in the design house using exceptionally fine sewing & tailoring and expensive fabrics christian dior couture 2008Givenchy Spring 2008 Couture

9 Haute Couture (oat koo-toor) Haute couture (French for "high sewing" or "high dressmaking") refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniquesFrenchclothing Firms that create model that may be sold to private customers or other segments of the fashion industry who also acquire the right to reproduce other designs Designers show at least 2 collections a year of original designs to the public An original design is not the only one of its kind, but mean only that the garment was designed and made in the atelier of the designer As currently used in United States and in the fashion press, refers to the latest and most advanced fashions; high fashion

10 Valentino Haute Couture Paris christian-dior-haute-couture

11 Avant Grade (ah-vant gard) French term commonly used in English meaning new, unconventional, ahead of its time. Used as an adjective to describe apparel that may be provocative or startling

12 Atelier de couture Work rooms in which Parisian haute couture designers and their work men produce their collections

13 High- Fashion Apparel of advanced design available from innovative designer and/or firms. It is usually more expensive & is a trend-setting fashion.

14 Bridge Fashion A line at the upper end of the apparel price range that is made with fewer details and less expensive fabrics than designer clothing Bec & Bridge Fashion Show At Rosemount Australian Fashion Week

15 Knock-0ff An item of apparel copied from a more expensive item and generally manufactured from low-priced components so it can sell at a lower price. Compare with LINE-For-LINE COPY and PIRACY Knock off Nike Shoes

16 Boutiques (boo-teek) Small shop selling a variety of merchandise including dresses, jewellery, accessories, antiques, or object d’art. Ever since Parisian designer Lucien Lelong opened his boutique de la mansion couture in 1929, haute couture designers have taken up the practice of selling variety of designer label merchandise in boutiques. The term has been applied to small shops everywhere since the 1950’s; and now such shops are often contained within large department stores

17 Boutiques

18 Collection & Line T he act of gathering several styles or garments which are grouped together or considered as a whole is called a collection Term used by couture, ready to wear, or manufacturers designers for clothing and accessories offered to customers for a specific season. Originally used for high-priced couture clothing. Also called “Line”

19 FASHION FORECASTING Fashion forecasting is the prediction of the colors and style of apparel and accessories which are new directions in fashion that the majority of people would like to buy at a given time and place. It is anticipating the customers wants & needs by Designers, Merchandisers & Buyers. It needs to be done well in advance i.e minimum of 2 seasons away so as to produce fresh stocks on time & to keep the business going. 19

20 INCLUDES FOLLOWING ACTIVITIES :- Studying market conditions – how the consumers buying behavior is influenced by society, economics, technology & the environment Noting the lifestyles of the customers Past data analysis Observing “street fashion” & what celebrities are wearing Keeping up with current events, media, arts & the mood of the public Surveying Fashion publications, catalogs, magazines & fashion websites Evaluating popular designer collections Feedback from customers 20