3.01-D Ethical Considerations in Product Packaging

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Presentation transcript:

3.01-D Ethical Considerations in Product Packaging

Ethical Considerations in Product Packaging Business Ethics in Product/Service Management

Ethical Considerations in Product Packaging Why do you think companies package and label their products? Answer: Create a good impression Help sell product Communicate benefits Concerns for Product Packaging? Product Safety- Glass now plastic Tamper-resistant packages Airtight containers for foods Wasteful packaging Switching for spray cans and pumps

Ethical Considerations in Product Packaging Product labeling must inform customers about a product’s contents and give directions for use. 1. Must have name of manufactures 2. Quantity of contents

Ethical Considerations in Product Packaging 3. Nutritional info 4. Health claims are the same on all products; light, fat free, etc.

Ethical Considerations in Product Packaging 5. Warnings on products like alcohol and cigarettes 6. How to care for clothes

Ethical Considerations in Product Packaging In order for a product to say recycled it must show proof that it is retrieved a certain amount of scraps. For a food to be organic it must meet certain standards

Ethical Considerations in Product Packaging What happens when a company fails to inform customers about product risks? Company can get sued Harm to customer What is Planned Obsolescence? Making products that are known to not last long, or change, so that people will need to replace them Example: Cell phones are always coming out with newer functions and it makes consumers want to purchase the new and improved cell phone

3.01-D Activities Field Trip Pictorial Scavenger Hunt 1. Photos of 2 new products on the market 2. Photos of 5 products in mature stage that have been changed or modified. List and tell HOW- new target market, package design, new feature, etc. What is the most unique packaging that you saw - Describe in detail or take pictures 4. What is a product design that ensures safe use 5. What are 2 types of product designs of a product to meet changing lifestyles of consumers 6. Name a product for each that list: Salt free, light, good source of, fat free, gluten free 7. Name a product that had recycled on its packaging 8. Name a product: Coke- list all types of cokes on shelf- list competition on shelves 9. Name a contest or other promotional strategy you saw on a product