Absolute CME ™ Redefining Continuing Medical Education - Hierarchical Content Analysis - Instructional Strategy Formulation - Definitive Medical Text and Assessments - Performance Outcome Measurement - Interactive Multimedia Programming - Creative Graphics and Video Production - Turnkey CME Enduring Materials - Internet Marketing Services

© 2005 Absolute CME. LLC 2 Mission Statement Providing memorable and instructionally- effective educational programs for healthcare professionals, validated by quantitative measurement of educational outcomes and changes in clinical decision-making.

© 2005 Absolute CME. LLC 3 The Absolute CME Difference Unique Instructional Systems Design (ISD) Methodology Unique Instructional Systems Design (ISD) Methodology –Needs analysis and hierarchical task/content analysis –Precisely designed content and assessment instruments –Target audience analysis and learning strategy formulation –Multimedia development for a total learning solution Speaker notes and PowerPoint slides for live events Speaker notes and PowerPoint slides for live events Definitive medical text and illustrations for print media Definitive medical text and illustrations for print media Rich, engaging, highly interactive e-learning programs Rich, engaging, highly interactive e-learning programs Video-based case simulations with clinical decision-making Video-based case simulations with clinical decision-making On-line CME certification and outcomes measurement On-line CME certification and outcomes measurement Result: a sequence of memorable learning experiences with quantitative measurement and analysis of learning outcomes. Result: a sequence of memorable learning experiences with quantitative measurement and analysis of learning outcomes.

© 2005 Absolute CME. LLC 4 Absolute CME vs. Absolute CME vs. Conventional CME

© 2005 Absolute CME. LLC 5 The Absolute CME Difference Benefits to the Client Benefits to the Client –Delivery of accurate, validated, evidence–based content with absolute fidelity to fair balance –Precisely targeted and focused content analysis & design to maximize learning effectiveness –Performance outcome measurement with quantitative analysis of changes to baseline metrics Benefits to the Learner Benefits to the Learner –Rich, engaging multimedia presentations and simulations engage and motivate learners –Maximum user control and sophisticated interactive techniques deliver a customized learning experience –On-going assessment and remediation ensures complete and accurate learning outcomes

© 2005 Absolute CME. LLC 6 5 Levels of Outcome Measurement 1- Participation and Learner Acceptance CME Exam and Survey Questionnaires CME Exam and Survey Questionnaires 2- Educational Outcomes OUTCOME LEVEL HOW IT IS MEASURED Embedded Pre-Post Testing and Surveys Embedded Pre-Post Testing and Surveys 3- Changes in Practice Clinical Simulations of Typical Patient Profiles Clinical Simulations of Typical Patient Profiles 4- Impact on Patient Outcomes Insurance Claims and Patient Records Insurance Claims and Patient Records 5- Impact on Population Outcomes and ROI Assessment of Population Health and Cost of Care Assessment of Population Health and Cost of Care

© 2005 Absolute CME. LLC 7 Products and Services Self-directed interactive multimedia e-learning programs with broadcast-quality visuals and embedded outcomes measurement Self-directed interactive multimedia e-learning programs with broadcast-quality visuals and embedded outcomes measurement Reflection™ Clinical Outcomes Simulator Reflection™ Clinical Outcomes Simulator PDA-based e-learning modules PDA-based e-learning modules Internet marketing services to attract learners Internet marketing services to attract learners

© 2005 Absolute CME. LLC 8 Reflection ™ Clinical Outcomes Simulator Interactive simulations mirror the diagnostic and treatment phases of the actual clinical process: Interactive simulations mirror the diagnostic and treatment phases of the actual clinical process: - Review of H&P - Diagnostic Testing - Differential Diagnosis - Treatment Strategy - Outcome and Follow-up - Review of Case Multiple case vignettes reflect typical patient profiles Multiple case vignettes reflect typical patient profiles Actual clinical outcomes inferred by measurement and analysis of clinicians’ decision-making patterns Actual clinical outcomes inferred by measurement and analysis of clinicians’ decision-making patterns Employs a “guided discovery” learning strategy with video-based feedback from faculty Employs a “guided discovery” learning strategy with video-based feedback from faculty Functions both as an assessment instrument and a problem-based learning environment Functions both as an assessment instrument and a problem-based learning environment

© 2005 Absolute CME. LLC 9 Client History Abbott Laboratories Actelion Astellas Pharma US Biogen Idec Boston Scientific Clinical Care Options Bristol-Myers Squibb Eli Lilly and Company Harbor-UCLA Medical Center Johnson & Johnson Johnson & Johnson Medtronic Medtronic Merck & Co Merck & Co National Cancer Institute National Cancer Institute Nitromed Nitromed Novartis Novartis Organon USA Organon USA Pfizer Pfizer sanofi-aventis sanofi-aventis

© 2005 Absolute CME. LLC 10 Therapeutic Expertise Cardiology Cardiology Cardiovascular Disease Cardiovascular Disease CNS: Depression, Sleep Disorder & MS CNS: Depression, Sleep Disorder & MS Endocrinology Endocrinology Infectious Diseases/HIV Infectious Diseases/HIV Neurology Neurology Oncology Oncology Otolaryngology Otolaryngology Pain Management Pain Management Rheumatology Rheumatology Urology Urology Wound Care Wound Care

© 2005 Absolute CME. LLC 11 Internet Marketing Services Invitations Invitations Online Press Releases Online Press Releases Search Engine Search Engine –Optimization –Directory submission –Pay per click Links on Medical Websites Links on Medical Websites –Medical societies –Disease states –CME portals Effectiveness Metrics Effectiveness Metrics

© 2005 Absolute CME. LLC 12 Strict Compliance Policy Absolute CME is focused exclusively on accredited medical education. Absolute CME is focused exclusively on accredited medical education. Absolute CME is committed to fair balance and to strict compliance with OIG and ACCME standards and guidelines. Absolute CME is committed to fair balance and to strict compliance with OIG and ACCME standards and guidelines.

© 2005 Absolute CME. LLC 13 Management Team Stephen C. FieldsStephen C. Fields President and CEO Richard L. Currier, PhDRichard L. Currier, PhD Executive Vice President Instructional Design and Development Elyse M. Dussia, MDElyse M. Dussia, MD Editorial Director (CEO, eMD Clinicals, Inc.) Bevan EricksonBevan Erickson Marketing Director

© 2005 Absolute CME. LLC 14 A Unique Development Process Optimizes Learning Effectiveness & Production Costs

© 2005 Absolute CME. LLC 15 Advanced E-learning Program Design

© 2005 Absolute CME. LLC 16 Curriculum Deployment with Performance Outcome Measurement

© 2005 Absolute CME. LLC 17 Absolute CME ™ Visit us at