DUTIES OF THE COMMUNICATION DIRECTOR By LEON B WELLINGTON DIRECTOR OF COMMUNICATION INTERAMERICAN DIVISION OF SEVENTH DAY ADVENTISTS By LEON B WELLINGTON DIRECTOR OF COMMUNICATION INTERAMERICAN DIVISION OF SEVENTH DAY ADVENTISTS

VISION To create a favorable image of the church, it’s mission, life, witness and related activities by using the most effective means of communication.

MISSION Building bridges of hope

VALUES Our commitment to communicate hope by focusing on the quality of life that is complete in Jesus Christ. Our commitment to creative relevance (1 Cor. 9:19) Our commitment to standards of excellence (1Cor. 3:13) Our commitment to express all communication in the context of the church’s strategic values of unity, growth and quality of life

FIVE STRATEGIC ISSUES Consolidation and Church Growth Education in the Church Consolidation and Family Unity Building the Church Image Technology and the Mission

TECHNOLOGY AND MISSION How can Technology enhance the Mission? How does the Communication Department foster these objectives?

THE DEPARTMENT Face of the Church to the community Eyes and Ears of the Church Internal Public External Public Communicate to both and interpret publics attitude toward Church

COMMUNICATION Communication is the total church at work in witnessing. Department is involved in all programs and serves all departments of the Church.

THE DIRECTOR 1. Director part of Administrative Councils, Executive Committee/Board consults frequently with executive officer for more effectiveness. 2. Director promotes use of all available means of communications to create a favorite climate for acceptance of the gospel.

THE DIRECTOR 3. Developing, coordinating and recommending a specific communication strategy for your field. 4. Facilitate communication activities of Administration and Directors spokesperson on behalf of Administration (may involve others) in a crisis.

THE DIRECTOR 5. Provide, on a timely basis, regular and frequent news to church/external media.

THE OBJECTIVES To use and promote the use of all modern communication techniques and media in the most effective manner for the swiftest promulgation of the everlasting gospel, and through a sound program of public relations to create a favorable climate for acceptance of the message of salvation through Jesus Christ. To use and promote the use of all modern communication techniques and media in the most effective manner for the swiftest promulgation of the everlasting gospel, and through a sound program of public relations to create a favorable climate for acceptance of the message of salvation through Jesus Christ.

FUNCTIONS Recommending, developing and coordinating an overall communication strategy within your territory. Recommending, developing and coordinating an overall communication strategy within your territory. Identifying specific approaches for the church’s internal and external publics Identifying specific approaches for the church’s internal and external publics

FUNCTIONS Providing communication services to the administration, departments and entities connected to the organization; Providing communication services to the administration, departments and entities connected to the organization; Assisting the administration in their responsiveness and sensitivity to the church’s various publics Assisting the administration in their responsiveness and sensitivity to the church’s various publics

FUNCTIONS Spokesperson on behalf of the administration and the church (these assignments may involve other individuals, as needed) Spokesperson on behalf of the administration and the church (these assignments may involve other individuals, as needed)

FUNCTIONS Managing of news service and media relations on behalf of the church, including an oversight of the respective delivery systems, as well as editorial responsibilities connected with church publications, bulletins, information releases, etc; Managing of news service and media relations on behalf of the church, including an oversight of the respective delivery systems, as well as editorial responsibilities connected with church publications, bulletins, information releases, etc;

FUNCTIONS Involvement with crisis communication response, including assistance to the respective institutional offices; coordinating crisis communication training Involvement with crisis communication response, including assistance to the respective institutional offices; coordinating crisis communication training

FUNCTIONS Assist and join with administrators, departmental personnel, and pastors in making the church and its message relevant and keenly attuned to these times. Assist and join with administrators, departmental personnel, and pastors in making the church and its message relevant and keenly attuned to these times. Assist in evaluating programs of the organization from a public opinion standpoint. Assist in evaluating programs of the organization from a public opinion standpoint.

FUNCTIONS Aid directly in the accomplishment of community-related activities. Aid directly in the accomplishment of community-related activities. Engage in and promote the gathering and dissemination of news via all media, thereby fulfilling an obligation to give adequate information about the organization. Engage in and promote the gathering and dissemination of news via all media, thereby fulfilling an obligation to give adequate information about the organization.

FUNCTIONS Develop and promote special community service programs, such as: Develop and promote special community service programs, such as: Public service spots and programs on radio and television designed to keep the name of the church before the public in a low-key educative manner. Public service spots and programs on radio and television designed to keep the name of the church before the public in a low-key educative manner. Community-oriented columns in newspapers, thereby tending to establish the church as a body of helpful, Christian, clean-living people. Community-oriented columns in newspapers, thereby tending to establish the church as a body of helpful, Christian, clean-living people.

FUNCTIONS Promote greater and more efficient use of all media for dissemination of the gospel by: Promote greater and more efficient use of all media for dissemination of the gospel by: Giving guidance to local pastors and laypersons involved in broadcasting and in the production of broadcast materials. Giving guidance to local pastors and laypersons involved in broadcasting and in the production of broadcast materials.

FUNCTIONS Promote major denominationally sponsored broadcast and other media programming. Promote major denominationally sponsored broadcast and other media programming. Encourage layperson cooperation in follow-up of interests identified by media programming, advertising and releases. Encourage layperson cooperation in follow-up of interests identified by media programming, advertising and releases.

FUNCTIONS The evolving world of cyberspace invites us to use new, efficient and effective ways such as the use of the Internet to share the Church’s mission objectives. The evolving world of cyberspace invites us to use new, efficient and effective ways such as the use of the Internet to share the Church’s mission objectives. Within the context of the Inter-American Division’s mission and vision, we will continue to build bridges of hope in an increasingly hopeless world. Within the context of the Inter-American Division’s mission and vision, we will continue to build bridges of hope in an increasingly hopeless world.

STRATEGY While the communication strategy remains the same, to fulfill the mission of the church will require new mind sets on the part of Leadership and Constituents as well. While the communication strategy remains the same, to fulfill the mission of the church will require new mind sets on the part of Leadership and Constituents as well.

RELEVANCE The biblical message and values of Adventism, in order to be compelling today must be presented with contemporary relevance in order to reach a postmodern society. The biblical message and values of Adventism, in order to be compelling today must be presented with contemporary relevance in order to reach a postmodern society.

THE END!!!