What is the Imagine Cup? Over 130,000 students from 100 countries entered in 2007 Each year features a unique altruistic theme, encouraging students to tackle the world’s toughest problems Encourages students to apply their Imagination, their Passion and their Creativity to technology innovations. Enables students to experience and interact with fellow students from all over the globe. Provides a launching pad for future opportunities

History of the Imagine Cup Barcelona, Spain Imagine Cup formed Sao Paulo, Brazil “Imagine a world where smart technology makes everyday life easier” 2005: - Yokohama, Japan “Imagine a world where technology dissolves boundaries” 2006: Agra, India “Imagine a world where technology enables us to live healthier lives ” 2007: Seoul, South Korea “Imagine a world where technology enables a better education for all” 2008: Paris, France “Imagine a world where technology enables a sustainable environment”

Student Involvement in Embedded Competition in 2007 Registered Participants: 7,314 Competing Teams: 416 Advanced to Round Two: 200 Teams China: 93 Teams India: 30 Teams Romania: 16 Teams Brazil: 8 Teams US A: 7 Teams Korea: 6 Teams France: 5 Teams

Who Participates? Competitors: University and high school students studying: Software Design Computer Networking Mathematics IT Photography Film User Interface Design Mentors: Professors, teachers, and past competitors Supporters: Government ministries and UNESCO

One world. Unlimited possibilities. Why do students participate in the Imagine Cup? To improve technical skills78% To travel to worldwide finals45% To add experience to their résumé44% To have the experience of working with a team42% The opportunity to win the grand prize money42% The opportunity to do positive for humankind36% To build a network with other participants or professionals35% Encouraged by colleague or mentor32% To gain skills to necessary to start my own company29% For a chance to participate in the Innovation Accelerator24% To fulfill a dream of winning the Imagine Cup23% To develop an application which could be sold for profit22% “I wish there had been an Imagine Cup when I was growing up. It gets people involved in seeing that software is changing the world.” - Bill Gates, Chairman, Microsoft Corp.

Incentives include $200,000 USD in cash prizes, Innovation Accelerator participation, Internships, Scholarships, and more

With 9 Invitationals to Choose From Why the Imagine Cup 2008 Embedded Development Invitational?

What is an Embedded Device? Many similarities between a desktop computer and an embedded device. Processor Memory Runs software But… An embedded device is a designed for a single purpose such as an ATM, a camera or an MP3 player It is not designed for general computing use

Embedded Devices Are Everywhere! 98% of all CPUs sold today are in the embedded space By 2010, there will be 14 Billion embedded devices

What is Embedded Software? Software created to work on a specific device Embedded software design involves understanding both the hardware and the software What UI characteristics will the device support? Where and how will the device be used? Computing power must be balanced with battery constraints Data storage, memory and peripherals must be balanced against device size

Embedded devices dominate the market of computing devices Leading edge technology centered on embedded devices Cell phones Robotics Medical devices Blend hardware and software design

Jobs as Embedded Developers Far more job options than PC-focused developers Search “Embedded Software” on any job matching site Embedded Developers are hired in a huge variety of industries and location According to IEEE Average USA Salary Survey, after 5 years experience : Accountant - $44,000 Lawyer - $68,000 Embedded Designer: $77,000

Page 14 The Embedded Development Invitational  Challenges teams of 3-4, with a faculty mentor, to design an embedded solution using Windows Embedded CE 6  All hardware provided to the 200 teams reaching Round 2  Prize Awards: 1st : $15,000 2nd: $10,000 3rd: $5000 This year’s theme: “Imagine a world where technology enables a sustainable environment.”

Page 15 How it Works Idea Report One Report Two Finals

The Road to Paris Sept 2007 Registration Opens Round 1 Begins Feb Round 1 Closes Feb Round 2 Begins May Round 2 Closes May World Finalists Announced July Worldwide Finals in Paris, France

Page 17 Embedded Development Invitational Prizes Advance to the Worldwide Finals, and win an all-expense paid trip to Paris, France.

“The high caliber of the students and their projects is an indication of their potential to become great business and technology leaders, and a hint at how a new generation of innovations can have a lasting and transformative impact.” Craig Mundie Chief Research and Strategy Officer Microsoft

Page 19 Step up to the Challenge! Register at:

Join the Embedded Development invitational!