Notifying the Public Emergency Alert System (EAS) Broadcast via mainstream media (TV, radio) Criteria: Situation is time critical Situation poses threat to life and property Public must be instructed Other warning methods would be ineffective Initiated through WCCCA (Back-up: LEDS / KXL Radio) Message is < 2 minutes in length Templates: First-In Guide, PIO, WCCCA

Notifying the Public Public Alerts (the previous system): Landline Phones Only Landlines receive automatically. WCCCA’s system contains listed and unlisted numbers and is updated quarterly. Updated quarterly from telephone companies / $6,600 yr. Initiated through WCCCA Supervisor. Templates: First-In Guide, PIOs, WCCCA.

Notifying the Public Public Alerts (CityWatch): Landline + VoIP, Cell, Text, Email WCCCA purchased CityWatch software. Emergency messaging: Voice over Internet Protocol (VoIP) phone Cell Phones Email Text/SMS Initiated through WCCCA Supervisor. Pre-produced messages.

Notifying the Public Public Alerts (Reverse 9-1-1) Landline, VoIP, Cell, Text, Email During an activation, CityWatch makes multiple calls at once. During a June 2010 activation the system made 1830 calls in 12.5 minutes (146 calls per minute) Demo of CityWatch

Receiving a Public Alert Public Alerts: VoIP, Cell, Text/SMS, and Email Database provided to WCCCA by phone companies is shrinking Public must sign-up! Register their address www.publicalerts.org www.publicalerts.org/signup www.wccca.com/web

Public Alerts Roll-Out Increase Awareness for WCCCA User Groups Overview Activation and Messaging Templates Increase Community Awareness Public Alerts Sign-Up Consistent messaging Press release, newsletters, social media, websites, neighborhood meetings, community events, etc.