Terms - Mobile Marketing

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Presentation transcript:

Terms - Mobile Marketing Mobile Marketing – the use of wireless network & cell phone as a means of marketing communication

Terms - Mobile Marketing SMS (text messaging) – exchange of short text messages between fixed line or mobile phones MMS (multimedia messaging services)

Terms - Mobile Marketing Mobile web banner Mobile web poster

Terms – Mobile Marketing Mobile advergaming – games on the move – using smart phone games as promotional tools – http://www.youtube.com/watch?v=paVgXdhM_Aw Websites – groups of pages on the www. devoted to one or several topics Location-based services – recommendation of services like restaurants, retailers, events, etc. in an area Utilizes GPS to locate your and target location Examples: urbanspoon.com, zagat.com http://www.zagat.com/ QR codes – web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes – engage with customers with smart phones in real time response Mobile search – information retrieval service w/mobile platforms & phones

Terms – Mobile Marketing Mobile advergaming – games on the move – using smart phone games as promotional tools Websites – groups of pages on the www. devoted to one or several topics

Terms – Mobile Marketing Location-based services – recommendation of services like restaurants, retailers, events, etc. in an area Utilizes GPS to locate your and target location QR codes – web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes – engage with customers with smart phones in real time response

Terms – Mobile Marketing Mobile search – information retrieval service w/mobile platforms & phones Mobile Apps Mobile redemption Referral rewards Mobile videos