Michael Kryton Author, Gildan Media New York Copyright Michael Kryton 2015 Michael Kryton Author, Gildan Media New York Copyright Michael Kryton 2015

Tangible approach to creativity and ideation Need for immediacy Engineering innovation Tangible approach to creativity and ideation Need for immediacy Engineering innovation

Connect to the way you and others operate creatively Connect to the way you and others operate creatively Find the ideas you are looking for A methodology you can apply anytime and immediately focus the creative lens Connect to the way you and others operate creatively Connect to the way you and others operate creatively Find the ideas you are looking for A methodology you can apply anytime and immediately focus the creative lens

Points of view around creativity and ideation Points of view around creativity and ideation Nature of your creativity Structure of Methodology Active assignments Points of view around creativity and ideation Points of view around creativity and ideation Nature of your creativity Structure of Methodology Active assignments

What do you need an idea for? What do you need an idea for?

What do you need an idea for? Handbook Pg 3 What do you need an idea for? Handbook Pg 3______________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________

Looking through our filters affects our perceptions around creativity and how we operate creatively. It also affects how others operate creatively around us.

Point of View – Point of You

We find ideas. We do not “come up” with them.

What is your brand or voice? What is your brand or voice?

What is your brand or voice? Handbook Pg 5 What is your brand or voice? Handbook Pg 5______________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________

Fluid generation of creativity and ideas

The connection between pretending and the way you operate creatively Fluid generation of creativity and ideas The connection between pretending and the way you operate creatively

1. What pretending activities did you engage in as a child?

1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about?

1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about? 3. Where were you when you engaged in those pretending activities?

1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about? 3. Where were you when you engaged in those pretending activities? 4. What props and materials were involved?

1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about? 3. Where were you when you engaged in those pretending activities? 4. What props and materials were involved? 5. Were you alone or were others involved?

1. What pretending activities did you engage in as a child? 2. What were the pretending stories or scenarios about? 3. Where were you when you engaged in those pretending activities? 4. What props and materials were involved? 5. Were you alone or were others involved? 6. What role (including you) did everyone play?

The 6 Questions The 6 Questions 1. What pretending activities did you engage in as a child?____________________________________________________________________ 2. What were the pretending stories or scenarios about?____________________________________________________________________ 3. Where were you when you engaged in those pretending activities?____________________________________________________________________ 4. What props and materials were involved?____________________________________________________________________ 5. Were you alone or were others involved?____________________________________________________________________ 6. What role (including you) did everyone play?____________________________________________________________________ The 6 Questions The 6 Questions 1. What pretending activities did you engage in as a child?____________________________________________________________________ 2. What were the pretending stories or scenarios about?____________________________________________________________________ 3. Where were you when you engaged in those pretending activities?____________________________________________________________________ 4. What props and materials were involved?____________________________________________________________________ 5. Were you alone or were others involved?____________________________________________________________________ 6. What role (including you) did everyone play?____________________________________________________________________

3 Steps

9 Inherent Values

Set the Context Select the IVL and generate the Idea String Identify the Actionable Ideas Set the Context Select the IVL and generate the Idea String Identify the Actionable Ideas

The Inherent Value of Function-Result is that it leads to (or enables) making, doing and creating, giving greater meaning and value to the process, which triggers ideas.

CONTEXT Describe the function List the results How do users feel?

The Inherent Value of Function-Result is that it leads to (or enables) making, doing and creating, giving greater meaning and value to the process, which triggers ideas. CONTEXT Describe the function List the results How do users feel? IDEA STRING Examine functions, attributes, results, and values List terms, phrases, expressions List images and symbols

ROOT CLUSTER INTUITIVE CLUSTER ASSOCIATIVE CLUSTER

Function - Result Cause - Effect Problem - Solution ROOT CLUSTER INTUITIVE CLUSTER ASSOCIATIVE CLUSTER

Function - Result Cause - Effect Problem - Solution ROOT CLUSTER INTUITIVE CLUSTER ASSOCIATIVE CLUSTER If this … then that…

Function - Result Cause - Effect Problem - Solution ROOT CLUSTER INTUITIVE CLUSTER ASSOCIATIVE CLUSTER By Implication Negative Space Thinking The Other Alternative If this … then that…

Function - Result Cause - Effect Problem - Solution ROOT CLUSTER INTUITIVE CLUSTER ASSOCIATIVE CLUSTER By Implication Negative Space Thinking The Other Alternative If this … then that… What we don’t listen to when we’re hearing … What we don’t see when we’re looking … What we don’t listen to when we’re hearing … What we don’t see when we’re looking …

Function - Result Cause - Effect Problem - Solution ROOT CLUSTER INTUITIVE CLUSTER ASSOCIATIVE CLUSTER By Implication Negative Space Thinking The Other Alternative Proximity Influence Attitude - Altitude Shitz & Giggles If this … then that… What we don’t listen to when we’re hearing … What we don’t see when we’re looking … What we don’t listen to when we’re hearing … What we don’t see when we’re looking …

Function - Result Cause - Effect Problem - Solution ROOT CLUSTER INTUITIVE CLUSTER ASSOCIATIVE CLUSTER By Implication Negative Space Thinking The Other Alternative Proximity Influence Attitude - Altitude Shitz & Giggles If this … then that… What we don’t listen to when we’re hearing … What we don’t see when we’re looking … What we don’t listen to when we’re hearing … What we don’t see when we’re looking … Creating implications … Creating implications …

Describe the situation within which the ideas are needed: who, what, where, why List the influences: causes, effects, beliefs, opinions, behaviors, expectations, trends, forecasts and barriers Research and evidence

Language, including words, phrases, descriptive or narrative sentences, explanations, definitions, quotes, literary examples, colloquialisms, puns, original expressions, slogans, strategic statements, hypothesis, theory, conjectures, assumptions Images, symbols, sound Artistic, scientific, academic or technological specs Animate and inanimate objects, organisms, anything with physical dimensions

A concept, theme, Unique Selling Proposition, slogan, headline A strategy or tactic A solution A springboard or platform The how and why

Function - Result Cause - Effect Problem - Solution ROOT CLUSTER INTUITIVE CLUSTER ASSOCIATIVE CLUSTER By Implication Negative Space Thinking The Other Alternative Proximity Influence Attitude - Altitude Shitz & Giggles If this … then that… What we don’t listen to when we’re hearing … What we don’t see when we’re looking … What we don’t listen to when we’re hearing … What we don’t see when we’re looking … Creating implications … Set the Context. Generate the Idea String. Identify the Actionable Ideas.

The Inherent Value of Function-Result is that it leads to (or enables) making, doing and creating, giving greater meaning and value to the process, which triggers ideas. CONTEXT Describe the function List the results IDEA STRING Examine functions, results, values and behaviors List terms, phrases, expressions List images and symbols

The Inherent Value of Cause-Effect is that actions and events generate consequences, both positive and negative, which stimulate the motivation to act. The actions taken are either reactive or proactive. CONTEXT Describe the causes List and categorize the effects IDEA STRING Examine connections and identify trends List feelings and behaviors List terms, phrases, images, and symbols

The Inherent Value of Problem-Solution is that it motivates an analytical examination of causes within which ideas are found leading to a solution. CONTEXT Describe the problems List and categorize the causes and effects IDEA STRING Examine connections and identify trends List feelings and behaviors List terms, phrases, images, and symbols

The Inherent Value of By Implication is that it invites a deeper and broader examination of anything on which we are focused creatively. CONTEXT Describe the aspects Note what is known and unknown IDEA STRING Examine connections and identify trends List feelings and behaviors associated with conditions List terms, phrases, images, and symbols

The Inherent Value of Negative Space Thinking is that it takes us to a fresh, new awareness: beyond looking to seeing, beyond hearing to listening, and beyond thinking about feelings and ideas to feeling and being in the moment. This allows intuition to flourish through which we give meaning and generate ideas. CONTEXT Describe the known and its aspects Separate tangible from intangible IDEA STRING List the opposites List feelings and behaviors List terms, phrases, images, and symbols

The Inherent Value of The Other Alternative is that it enables us to process things in many directions: looking forward, backwards, sideways, up, down, in and out. A dead end is a direction sign, not the end of the process. CONTEXT Describe the known and its aspects Separate tangible from intangible IDEA STRING List the most obvious alternatives Examine trends and similarities List terms, phrases, images, and symbols

The Inherent Value of Proximity Influence is that it creates implications by design through influence and association, particularly with strong, recognizable brands. CONTEXT What do you need an endorsement for? Describe the influences to credibility and value IDEA STRING List the associations and connections to value List terms, phrases, images, and symbols

The Inherent Value of Attitude -Altitude is that it alters and shifts points of view, individually and collectively, leading to a discovery of more attributes (qualities), and meanings (values), which trigger Actionable Ideas. CONTEXT Describe the situation Describe the attitudes and points of view IDEA STRING List causes that trigger different points of view State alternatives and potential effects

The Inherent Value of Shitz & Giggles is the creative freedom it provides. It distracts us from preconceived notions and allows the process of idea generation to be organic. Results are inevitable. CONTEXT Describe the situation and state the objective Break it down into smaller components IDEA STRING List words, phrases, images and symbols State implications and alternatives

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