Market Application and Portfolio Solutions (MAPS) Industrial

Freescale Differentiators MAPS: Digital Power Digital Power Supply Freescale Products Freescale Differentiators Analog AC to DC SMPS Primary Side: MC9S08QD,QE,SH,AW,AC,DZ,LC Secondary Side: MC9S08QD,QE,SH,AW,AC,DZ,LC Broad Product Portfolio for Solutions Continuum High accuracy ADC PWM timer for SMPS fan control Digital AC-DC SMPS Primary Side: MC56F8013, MC56F8014, MC56F8023 Secondary: MC56F8027; MC56F8037; MC56F8323 Unique High speed PWMs (96Mhz) and ADCs for power supply applications. High 12bit ADC for energy calculation (Power supply energy meter) EEPROM emulation feature reducing system cost Low run time power consumption (comparing to competitors’ devices). DC-DC SMPS MC9S08QD,QE,SH,AW,AC,DZ,LC Small package supported On-Line UPS MC56F83xx/81xx/801x MC9S12E Rich peripherals and embedded connectivity support (ethenet, CAN,..) Off-Line UPS (Sequar Wave) MC9S08JM Low Cost / High Performance. High integration Off-Line UPS (Sinusoidal Wave) 56F80xx Med Cost / High Performance. High integration Solar Inverter Same requirements as digital SMPS

MAPS: POS Segment ePOS Applications Freescale Products Freescale Differentiators Stationary POS Terminals MCF532X: V3 ColdFire Microprocessor with LCD driver, Ethernet, USB MCF5445x: 32-bit processor with Ethernet, USB and PCI MCF547x : V4e ColdFire 266MHz with Double-Ethernet, USB and PCI MPC8544: PowerQuicc III with integrated Security Engine Multiple Connectivity Peripherals Integrated Security Engines 1000-3000Mips portfolio range Portable POS Terminals i.MX27, iMX27L Application Processor MC13883, MC33704A/B Integrated Power Management MC34674, Li-Ion Battery Charger MMA76xx, Accelerometers for anti-tamper MPR083/4, Proximity Sensors MC3470x: 9V-18V, Multi-output Integrated FET Regulator MC3471x: 5V, General Purpose DC/DC Converters MPC17C524 : Motor Control Smart User Interface (Audio/Display) with flexible OS possibilities (CE, eLinux) USB Battery Charger Printers MCF5208, High Performance V2 ColdFire® core - 166 MHz MC9S08JMxx, 8-bit mcu with embedded USB MC3492x: Stepper Motor Control Cost effective, Low power controller with 10/100 Fast Ethernet Large scalability and roadmap Barcode Scanners Low Power microcontrollers, USB Battery Charger Card readers MC347x0: 9V-18V, Multi-output Integrated FET Regulator Biometrics i.MX21, i.MX27, iMX27L Application Processor MC33742, MC3470x, MC34704, MC3471x (DDR, …), MPC18730 (core & IO) Low power ARM device With inputs from : Zaid Salman – Analog

MAPS: Medical Market Segment Medical Applications Freescale Products Selling Points Home Portable Medical Diabetes Care (Blood Glucose Monitor BGM & Insulin Pumps) Blood Pressure Monitor (BPM) Telehealth / Telemonitoring Heart Rate Monitor (HRM) Digital Scale Pulse Oximetry Digital Thermometer Fetal Heart Rate Monitor Flexis™ Families: QE – general purpose, low power JM – USB, low power MCUs w/ LCD control: LL – low power, segment LCD Ultra low end – 9RS08KA User Interface – MPR08x, Prox IP Wireless - MC13224, MC13213 Pressure sensors – MPX2300DT1, MPXV5050G, MPXM2053GS Power Mgt. – MPC18730, MC13883, Litonya (MC3467x), Multi-channel PMIC (MC34704) Accelerometers – MMA736xL, MMA745xL Highest quality standards Product life: longevity & stability Low power consumption Competitive price Superior LCD controller IP Connectivity: USB, Zigbee Touch U/I suited for sterile handheld monitors Biocompatibility sensors Low cost, amplified, small form factor sensors with high sensitivity. Diagnostics & Therapy Implantable Devices Clinical / Surgical Equipment Infusion Pumps ECG/EKG Dialysis Equipment Ventilator/Respirator Electromyograph Fitness / Wellness Hospital Admission Machine Clinical Patient Monitoring: Anesthesia Monitor Maternal/Fetal Monitor Endoscope/Bronchoscope Urometer Flexis™ Family Low end to high end pin to pin compatibility ColdFire – MCF5221x 32bit, USB, Ethernet i.MX Series (ARM core) 32bit, LCD, USB, Ethernet, Video DSC – MC56F801x / 802x High Performance MPC8377, MPC8641 Power Mgt. – MPC18730, MC13883, MC34700, MC34712/713/716/717 Pressure sensors – MPXV5004G, MPXV4006G, MPXC2011DT1, MPX12GP, MPX5010DP, MPX2010DP, MPXV2053GVP, MPXV5100G Breadth and scalability of portfolio Low power (QE) High level of integration Connectivity LCD control Internal memory High precision analog Embedded high performance DSP functionality with integrated MAC Touch U/I suited for sterile clinical equipment Imaging Ultrasound CT MRI X-Ray & related applications fluoroscopy, angiography PET Positron Emission Tomographer Bone Densitometer ColdFire MPU – MCF5227 32bit, USB, Ethernet, LCD Wireless – MC132xx Zigbee MPC83xx, MPC8610 High end image processing MPC512x High power RF amplifiers

MAPS: Factory Automation Applications Freescale Products Freescale Differentiators Industrial Control Programmable Logic Controllers Fieldbus to Ethernet Gateways I/O Controllers Industrial Networking (ruggedized) Switches Hubs Gateways (routers) Converters (bridges) Processors with Industrial Ethernet Protocols MPC8313 and MPC8360 PowerQUICC® processors for high-performance, 10/100 and GbE interface MCF5445x and MCF532x ColdFire® controllers for mid-performance, 10/100 and CAN interface MCF5234 and MCF52235 ColdFire controller for lower-performance, 10/100 and CAN interface MC13224 wireless transceiver for process monitoring and control of SP100.11a and Wireless Hart networks MMA736xL 3-Axis accelerometer detects orientation, enables tilt control, and motion detection MC34700 9-18V multi-output integrated FET regulator and MC34713/717 5V DC/DC converter Support industrial Ethernet protocols: PROFINET RT, EtherNet/IP™, CIP SYNC™, Modbus® TCP/IP, POWERLINK and EtherCAT Master PowerQUICC offers up to 3000+ DMIPS, 2 x GbE or 8 x 10/100 Ethernet MACs with HW timestamp (IEEE® 1588) and QoS, USB, PCI, SPI, UART, GPIO, on-chip security. Also supports PROFIBUS. ColdFire offers up to 400 DMIPS, 10/100 Ethernet MAC, USB, PCI, SPI, UART, GPIO. Also supports CAN. Small form factor, low current, sleep mode, high motion detection sensitivity Human Machine Interface (HMI) Wired Interface Wireless Interface (Handheld) MCF532x ColdFire controller with LCD, industrial Ethernet and CAN MPC5121e mobileGT™ platform with LCD, industrial Ethernet, CAN, 2D/3D graphics i.MX27 for handheld control devices with LCD and graphics core Integrate 10/100 Ethernet, CAN and LCD controller Support industrial Ethernet protocols mobileGT offers up to 760 DMIPS on Power Architecture™ core and 2D/3D graphics core. Consumes <2W.

MAPS: Fire & Alarm Systems Fire & Alarm Sys/ Applications Freescale Products Freescale Differentiators Central Management System - Bldg Auto System (BAS Manager/ Supervisor), Gateway Controller High End with control panel interface Device : i.MXS Support of .net micro framework (MS RTOS) offering; Easy to use graphical development tools (Visual studio) Web services support in the OS; Microsoft heavy investment into energy monitoring; Security IP allowing use of IP world without hacking risks; Product availability Mid Range with web interface: MCF5445x Rich peripheral set : PCI, ENET, Serial Boot, SSI Full linux O/S support Strong family history in this market Low End with multiple end node connections: Modelo MCF5341x Dual Ethernet controllers with Switch; Real time clock for time based control; A/D and D/A for sensors and controls PWM and GPIO for motion control; GPIO for panel buttons and indicators; Product available mid 2009 Supervisory Controllers (PLC or network node/gateway) MC9S08LL, Low Voltage, Low Power, LCD controller MCF521x, MCF520x, MCF5223x, MCF5484, MCF532x i.MX RF/Wireless – MC1321x/ MC1322x Proximity Sensors – MPR083/4 Scaleable platform Peripheral Mix for this application – CAN and Ethernet with internal memory Competitive pricing Excellent product reliability The BAS Manager will primarily consist of a user interface for monitoring and configuring the supervisory and application controllers. The HMI on this BAS could be driven several ways via web interface a PC, a graphical display on a wall mounted controller or a panel consisting of a series of push buttons and switches The BAS will typically communicate and updated the sub systems over Ethernet using either: standard TCP, an Industrial Protocol such as LonTalk or finally by using a proprietary system. Other communications medium are also used, such as CAN and RF Variable speed drives for HVAC Intelligent control for HVAC HVAC accounts for approx 40 to 80% of total energy used in a commercial building. By equipping a fan with an efficient form of flow control, we can drastically cut power consumption. ABB estimates that if its drives were in operation worldwide, we would save about 115 million megawatt hours of electricity every year, the equivalent of 14 nuclear reactors. Using a drive with a 30 kilowatt (kW) motor running 5,000 hours a year to control the air flow in a ventilation system brings an annual saving of 76,500 kW hours of electricity compared with regulating the flow rate by adjusting a damper. Energy savings achieved can result in the investment to install drives being recovered in as little as a few months. Allows the easy management and operations of HVAC systems, allocating the best use of energy. Allows groups/zones of HVAC to be controlled (On/Off, Temp, Vent Mode…) Provides direct feedback from each HVAC on its current status. Intelligent Touch Controller from Daikin Provide a simple interface via colour touch screen for small groups or web browser for larger groups. Fan control (within HVAC) is another area where sensors are making a difference. Manufacturers are now producing fans that “think” for themselves. These fans continually monitor and adjust the fan speed based on the current conditions. This leads to reduce running and maintenance costs. Sensors are being implemented that can detect and measure; motion, air quality, temperature, humidity, CO2 content. Based on the input from the sensor they adjust the fan activity level to extract or supply the demanded quantity. The inclusion of intelligent sensors with the building will enable new building designs to comply with the latest legislation.

MAPS: Fire & Alarm Systems Fire & Alarm Sys/ Applications Freescale Products Freescale Differentiators Fire, Smoke and Gas Detectors (low cost, low power with several I/O and comms) MC9S08QE MC9S08QG4 MC9S08AW/AC i.MXS Excellent Low Power and Low Voltage Scalability for product derivates and application growth. Serial comms for inclusion into the BAS system Package options include QFN for this space constrained application Thermostats with LCD Interface : low cost with display and comms MC9S08LC, MC9S08LL Low cost with segment LCD interface RTI/ RTC for time of day Keyboard Interrupt for user inputs MC9S08JM USB interface for s/w upgrades Low Power Security Panels MCF5445x Excellent experience of 68K - long design cycles - long process to certify their products. Having a part with a good future (or a good history of long lifetime) was very important Best solution due to peripherals, especially DDR2 controller and Serial Boot. DDR2 particularly important : see it as as a technology with more future (and longer lifetime) compared to DDR

MAPS: HVAC HVAC System/ Applications Freescale Products Freescale Differentiators Compressor Control - low end MC9S08AC/AW Low cost Timers and ADC for motor control functionality 5V part -> more robust than 3v parts Compressor Control - high end MC56F802x/3x Improved End System Performance Energy savings through improved efficiency Quieter operation via less torque ripple Improved EMI performance Improved system cost savings Flow monitoring MPXV5004 & MPXV7002 (positive & negative pressure) Unique product with MPXV7002, performances vs. price Mass production capability. Air flap positioning Accelerometer – MMA7361L Why we could win the socket : small size, stress isolation. Tilt measurement is very sensitive to temp change or shock Estimated date for product availability : May 2008. Thermostat control MC9S08LL or MC9S08LC Segment LCD Displays Real Time Clock or Interrupt Comms for sensor interfacing Over pressure monitoring MPX5500 Small size and price, automotive experience

MAPS: HVAC HVAC System/ Applications Freescale Products Freescale Differentiators Central Management System - Bldg Auto System (BAS Manager/ Supervisor), Gateway Controller High End with control panel interface Device : i.MXS Support of .net micro framework (MS RTOS) offering; Easy to use graphical development tools (Visual studio) Web services support in the OS; Microsoft heavy investment into energy monitoring; Security IP allowing use of IP world without hacking risks; Product availability Mid Range with web interface: MCF5445x Rich peripheral set : PCI, ENET, Serial Boot, SSI Full linux O/S support Strong family history in this market Supervisory Controllers (PLC or network node/gateway) MC9S08LL, Low Voltage, Low Power, LCD controller MCF521x, MCF520x, MCF5223x, MCF5484, MCF532x i.MX RF/Wireless – MC1321x/ MC1322x Proximity Sensors – MPR083/4 Scaleable platform Peripheral Mix for this application – CAN and Ethernet with internal memory Competitive pricing Excellent product reliability The BAS Manager will primarily consist of a user interface for monitoring and configuring the supervisory and application controllers. The HMI on this BAS could be driven several ways via web interface a PC, a graphical display on a wall mounted controller or a panel consisting of a series of push buttons and switches The BAS will typically communicate and updated the sub systems over Ethernet using either: standard TCP, an Industrial Protocol such as LonTalk or finally by using a proprietary system. Other communications medium are also used, such as CAN and RF Variable speed drives for HVAC Intelligent control for HVAC HVAC accounts for approx 40 to 80% of total energy used in a commercial building. By equipping a fan with an efficient form of flow control, we can drastically cut power consumption. ABB estimates that if its drives were in operation worldwide, we would save about 115 million megawatt hours of electricity every year, the equivalent of 14 nuclear reactors. Using a drive with a 30 kilowatt (kW) motor running 5,000 hours a year to control the air flow in a ventilation system brings an annual saving of 76,500 kW hours of electricity compared with regulating the flow rate by adjusting a damper. Energy savings achieved can result in the investment to install drives being recovered in as little as a few months. Allows the easy management and operations of HVAC systems, allocating the best use of energy. Allows groups/zones of HVAC to be controlled (On/Off, Temp, Vent Mode…) Provides direct feedback from each HVAC on its current status. Intelligent Touch Controller from Daikin Provide a simple interface via colour touch screen for small groups or web browser for larger groups. Fan control (within HVAC) is another area where sensors are making a difference. Manufacturers are now producing fans that “think” for themselves. These fans continually monitor and adjust the fan speed based on the current conditions. This leads to reduce running and maintenance costs. Sensors are being implemented that can detect and measure; motion, air quality, temperature, humidity, CO2 content. Based on the input from the sensor they adjust the fan activity level to extract or supply the demanded quantity. The inclusion of intelligent sensors with the building will enable new building designs to comply with the latest legislation.

MAPS: Metering Market Metering Applications Freescale Products Freescale Differentiators Concentrator i.MX27/L (for smart meters), Secure Encryption IP, High Performance, RTOS support PLM (Power Line Modulation) MC56F801x + Freescale Library Flexible Solution Easy Interoperability, Price Competiviness, Proven robustness in field Wireless Communication MC1319x/20x, MC1321x, MC1322x (Zigbee), MC33696 (IMS band) Leader in Zigbee technology, Zigbee stack designed in hous, Low Power Consumption, Fully integrated solution (MCD+RF transceiver) Antitamper MMA76xx (Accelerometers) Low Power Consumption, Low Cost, Reduced Mechanical dimensions

MAPS: Motor Control Motor Control Apps Freescale Products Freescale Differentiators Universal Motor MC9RS08KA, MC9S08QD,QE,SH,AW,AC Low Cost/High Performance Broad Product Portfolio for Solutions Continuum Stepper Motor MC56F80xx MCF51QE, MCF52xx/MPC55xx MPC175xx, MC3492x Low Cost / High Performance Dedicated Motor Control Peripherals/ High Energy Efficiency / Extensive Motor Control Library Complete BLDC motor driver system in one chip BLDC (Brushless DC Motor), MC9S08AW,AC MC56F80xx/83xx ACIM (AC Induction Motors), PMSM (Permanent Magnet Synchronous Motor) eTPU as motor control co-processor Sensorless Switch Reluctance Motor Drive

Appliance Applications MAPS: Large Appliance Market Segment Appliance Applications Freescale Products Selling Points Large Appliance Major 6: - Dishwashers - Washers - Dryers - Ranges - Refrigerators - Freezers Focus Application Areas - Motor Control - User Interface (UI) - Main Controller Ultra Low End MCUs: Simple motor control and user interface MC9RS08KAx: 1K Resale starting at $0.35 MC9S08QDx: ADC, 8 pin, 8-Bit MCU, 125 C MC9S08SHxx: 4K to 32K, 16 to 28 pin Flexis MCUs: Motor control and user interface MC9S08AWxx, MC9S08ACxxx: True 5V MCUs, Used in major appliance today around the world MCF51ACxxx: Flex Timer for advance motor control, True 5V 32-bit MCU, Large Flash for SPI LCD modules DSCs (Digital Signal Controller – DSP with Flash): Low cost motor control solutions 56F800x, 56F801x, 56F802x, and 56F803x: 8K to 64K, 28-pin to 64-pin MPUs w/ LCD Control: High End User Interface with QVGA and higher resolution MCF5227x, MCF532x/7x: ColdFire with SVGA LCD controller, Ethernet, USB, CAN i.MX21S, 27: ARM based LCD controller with Windows CE support Proximity – Touch Panel User Interface, Water leveling Sensing, Pan Detection, Frost Detection: Proximity SW: Use with any S08 or V1 MCU MPR08x: Touch Panel Drop in IC E-Field: High Sensitive Pressure Sensors – MPXV5004G, MPX12 Wireless - MC132xx Zigbee Ultra Low End MCUs: Breadth and scalability of portfolio Competitive pricing Flexis MCUs: Broad Product Portfolio that is scalabilty True 5V operation to maximize system reliability Certified SW Library to help with EN60730 compliance testing DSCs Dedicated Motor Control Peripherals Extensive SW and App Note Library Unique High speed PWMs (96Mhz) and ADCs for power supply applications. MPUs w/ LCD Control: Product life: longevity & stability Superior LCD Controller IP used in automobiles One of the largest LCD portfolios in the market Proximity: Large range of product options to meet any application need Pressure Sensors Low cost, amplified, small form factor with high sensitivity Wireless Leading Provider of 802.15.4 ICs Highest level of integration in a package