Product design the motorcycle. How do you start What is a motorcycle?

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Presentation transcript:

Product design the motorcycle

How do you start What is a motorcycle?

Motorcycle types

MARKET SPECIFIC DESIGN

Market specific design

Adventure

Market specific design

Market exploitation

Brand management

Borrowed style Cross branding

Aspirational styling

Cross branding

Brand adoption Powered by a Lithium-ion battery pack and a 23kw electric motor the JCB bike has a chrome Molybdenum frame and aluminium sub frame.

NEW MARKET APPLICATIONS

Environment led innovation

Military led innovation

Cross over concepts

Harley Trike conversion concept

STYLING CONVERSIONS

Styling direction

Street fighter

Retro Deus Ex Machina W650 Swing Bobber

Retro

CONCEPTS WHAT IF?

Concepts 2010 BMW S 1000 RR

Concepts Bmw Urban Motorcycles - G 650 Xcountry

Concepts CORE is a concept motorcycle designed and built by the Victory Motorcycles Industrial Design team to show what a performance cruiser of the future could look like.

Concepts Dodge Charger concept

Concepts

1934 BMW R7

Concepts Ferrari motorcycle concept: Amir Glinik

Concepts

Honda concept

Concepts

Vincent Nero Motorcycle Concept

Concepts Suzuki BiPlane

Concepts Sam Jilbert: Hydrogen Fuel Cell powered Honda Club Motorcycle

Concepts

FEET FORWARD SCOOTER CONCEPTS

Feet forward

STYLE ADOPTION

Style adoption Who is it for? What do they like? What do they do? What will they use it for?

Style adoption Imagineering MEMethodological Empathy

Style adoption

ELECTRIC BIKES

Electric Motorcycle Fast Electric Motorcycle - Mission Motors Mission One

Electric Motorcycle Enertia Electric Motorcycle

Electric Motorcycle Mars electric

Electric Motorcycle Electric Motorcycle Concept – MOTO republic Beta

Electric Motorcycle PMW Shocker

Electric Motorcycle Electric Motorsport GPR-S Motor:Electric Motorsport RT Peak Power:19 HP Battery Capacity:3.3 kWh Top Speed: mph (Gearing Adjustable) Range:35 / 60 miles (Power / Economy) Brakes:Dual Hydraulic Disk Charge Time: 4 hours with stock on board charger or 1.5 hr W/ Optional speed charger with integrated BMS.

Electric Motorcycle

Zero X electric motorcycle

Electric Motorcycle ZERO motor cycles

Electric Motorcycle ZERO motor cycles

Electric Motorcycle Finished 1st in a lap time of 25 minutes 53 seconds. About 3minutes ahead of second placed rider.

Electric Motorcycle

PROJECT

Project Design a bike

Project What do you need to consider? Style Purpose Customer Appearance Performance Power Range Limitations Contents packaging

Style Purpose

Adventure Very long range Very robust

Style Appearance

LIMITATIONS

Limitations Packaging Ergonomics Aerodynamics

PACKAGING Limitations

Packaging

Limitations Ergonomics

AERODYNAMICS Basics

Aerodynamics

CONCEPT CREATION sketching