ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. University of Pennsylvania: “Interlocking initiatives to implement a multifaceted neighborhood improvement strategy to make West Philadelphia a viable and attractive community” CASE STUDY Author: Denise B. Clapp
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. University of Pennsylvania –Revitalization Strategies 1.Clean and Safe Neighborhoods Established a special services district 2.Excellent School Options Created Penn-assisted K-8 public school Funding from Penn reduced class size, increase resources 3.Retail Development Developed retail including art house cinema, specialty food market, structured parking (Fannie Mae assisted in financing) CASE STUDY
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. University of Pennsylvania –Revitalization Strategies 4.High Quality Housing Options / Homeownership Penn Provides $15,000 grants to new home buyers For existing home buyers, Penn provides matching grants up to $7,500 for home improvements Penn identified key multi-family properties and provided gap financing and technical assistance for building rehabilitation The grants for Penn affiliates covered dwellings within several blocks of campus CASE STUDY
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Seven New Site for Business School and Law School are Viewed as Positive Moves for the Development of College Town
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Law School Relocation
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Law School Relocation – Alternate
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Business School Relocation
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Gatton Center Relationship of Business School to Executive Education Center at MLK/High
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Gatton Center Locate Executive Education Building On Transit Center Site
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Gatton Executive Education Center Program SpaceCapacitySquare Feet Flat training room75/3002,250 U-shaped tiered training (lg.)351,900 U-shaped tiered training (sm.)35900 Large meeting (w/ divider)4004,000 Computer lab20700 Medium training / breakout Small training / breakout Board room20600 Dining hall 1,500 Kitchen500 Staff offices8 800 Director’s office300 File room150 Conference room300 Workroom 200 Storage and file room ,400
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Eight Institute an Overlay Zone to Guide Urban and Architectural Character of Future Buildings and to Maintain Housing and Residential Stock
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. College Town Zoning Overlay
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. T1 T2T3T4 T5T6 T1 PRESERVET6 URBAN CORET5 CENTERT4 GENERALT3 SUB URBANT2 RESERVE
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Nine Broaden Use of Plus Account/ Pass Card to Include Retail and Restaurants in the College Town
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Retail Development Strategies Advantages: - Focuses student retail spending in college town - Promotes spending off-campus / retail market - Convenient and safe form of payment - Retailers eager to participate and promote specials through account management website - Parents control how student money is spent - Offers variety and more flexible hours Off – Campus Meal Plans
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Ten Limit Retail on Campus and Encourage Reduction of Retail Space on Campus – 35,000 sq. Ft.
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. On-Campus Retail Blazer Hall Convenience Store Student Center Starbucks Block and Barrel Bookstore Food Court Peterson Service Building Computer Store Patterson Office Tower Intermezzo Erikson Hall Starbucks Lemon Tree Block and Barrel W.T. Young Library Ovid’s Restaurant The Commons Convenience Store College of Agriculture Food Shop
TRANSPORTATION / TRANSIT RECOMMENDATIONS
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation One Convert all Streets to Two-Way Traffic
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Street dir Street Direction Existing
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Street dir prop Street Direction Proposed
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Two Transform Euclid Avenue to Feel Like a Campus Road, Not a City Street
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Ave of Champions Looking East
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Ave of Champions Looking East
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Coliseum Area Looking West
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Coliseum Area Looking West
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Three 1.Encourage Shared Parking 2.Reduce Surface Parking Lots 3.Convert Streets to Include Parallel On-Street Parking
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Existing Off-Street Parking
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Tree cover On-Street Parking Count 605 Spaces 145 MLK Blvd. 93 Limestone Ave. 78 Lexington Ave. 72 Ave. of Champions 59 High St. 57 S. Upper St. 55 Rose St. 48 Maxwell
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Proposed Parking Decks 300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY 400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY 300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY 400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Four Extend Bus Transit System
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. University Transit System
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Recommendation Five Straighten MLK
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Hospital & Church Property - Existing
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. Hospital & Church Property - Proposed
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. MLK Blvd. Streetscape - Existing MLK zoom - proposed
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. MLK Blvd. Streetscape - Proposed MLK zoom - proposed
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. MLK Boulevard - Existing
ZHA Zimmerman / Volk Associates, Inc. Martin / Alexiou / Bryson, Inc. MLK Boulevard - Straightened