Music Formats Intro to Radio Broadcasting

CHR Contemporary Hit Radio Contemporary Hit Radio Current popular musicCurrent popular music It can include a variety of styles from Rock – DanceIt can include a variety of styles from Rock – Dance Target audience is 18-34Target audience is Heavy Teen Influence Heavy Teen Influence 63% Female63% Female Q102 CHR/PopQ102 CHR/Pop 96.5 CHR/Rhythmic96.5 CHR/Rhythmic

CHR/Pop Chart

CHR/Rhythmic Chart

Format Characteristics Music- Current hot selling songs Music- Current hot selling songs News- Very little except mornings News- Very little except mornings Features- Shows, skits Features- Shows, skits Contests & Promotions- Lots! Contests & Promotions- Lots! Commercials- Well produced Commercials- Well produced

Using Cool Edit How to edit

Bottom of Screen

Recording Hit Record button Hit Record button Hit OK Hit OK Begin Speaking Begin Speaking If you mess up, just read again If you mess up, just read again You can edit out bad partsYou can edit out bad parts If you hit Stop, select FILE…CLOSEIf you hit Stop, select FILE…CLOSE

Playing Back Hit Play or Spacebar Hit Play or Spacebar Yellow line is where it begins playing Yellow line is where it begins playing Click anywhereClick anywhere Time on clock Time on clock

Let’s Do This… Record this… Record this… “My name is ______ and I love to eat ________ and my favorite room in my house is my ___________.”“My name is ______ and I love to eat ________ and my favorite room in my house is my ___________.” Then play it back. Then play it back.

Selecting Audio Click & Drag Click & Drag For editing For editing Adjustments Adjustments Arrows moves left sideArrows moves left side Shift + Arrow moves right sideShift + Arrow moves right side

Copy, Cut, Paste Listen for & select “________ and my favorite room in my house is” Listen for & select “________ and my favorite room in my house is” You can select in play modeYou can select in play mode Don’t press pauseDon’t press pause Make sure you selected just that Make sure you selected just that Make any adjustments to the front & back ends with arrowsMake any adjustments to the front & back ends with arrows Delete on keyboard or Edit…Cut Delete on keyboard or Edit…Cut

Copy, Cut, Paste That doesn’t sound good! That doesn’t sound good! Undo (Edit, Undo OR Ctrl+Z) Undo (Edit, Undo OR Ctrl+Z) Change it to this by editing: Change it to this by editing: “My name is ______ and my favorite room in my house is my __________ and I love to eat ________.”“My name is ______ and my favorite room in my house is my __________ and I love to eat ________.” Paste is Edit…Paste or Ctrl+V Paste is Edit…Paste or Ctrl+V

Saving Properly! File… SAVE AS File… SAVE AS This is VERY IMPORTANT! This is VERY IMPORTANT!

Saving Properly! Select your folder Select your folder Student Projects… Your nameStudent Projects… Your name Type in the name Type in the name Change file type to Change file type to Windows PCM (.wav)Windows PCM (.wav)

End of Day 1 Record This… "THE LAZY DOG RUNS AND JUMPS OVER THE QUICK BROWN FOX“ "THE LAZY DOG RUNS AND JUMPS OVER THE QUICK BROWN FOX“ Don’t read your recorded sentence too rapidly or with a lot of expression. Don’t read your recorded sentence too rapidly or with a lot of expression. Using the cut & paste method of editing, change the sentence so that when played back it will say: Using the cut & paste method of editing, change the sentence so that when played back it will say: "THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG“ "THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG“ Don’t leave too much space between edits. Don’t leave too much space between edits.

Start of Day 2 AC Adult Contemporary Adult Contemporary “Soft Rock”“Soft Rock” Adult-oriented Pop/RockAdult-oriented Pop/Rock No hip-hop or hard rock No hip-hop or hard rock Playlist will consist of songs from the 80s-00s.Playlist will consist of songs from the 80s-00s. Mostly non-current music Mostly non-current music Target Audience is with a focus on FemalesTarget Audience is with a focus on Females B101 PhillyB101 Philly 96.9 AC96.9 AC

AC Chart

Hot AC Hot Adult Contemporary (MIX) Hot Adult Contemporary (MIX) Plays same music as a Hit Radio station but avoids music that appeals to only to younger listenersPlays same music as a Hit Radio station but avoids music that appeals to only to younger listeners Slightly harder rock music Slightly harder rock music May occasionally play dance hits May occasionally play dance hits Alternative Hits Alternative Hits Play list will consist of songs from the 90’s with only a few selections from the 80s.Play list will consist of songs from the 90’s with only a few selections from the 80s. The target demo is Adults, mostly females.The target demo is Adults, mostly females.

Hot AC Chart

Soft AC Soft Adult Contemporary Soft Adult Contemporary LITE, MAGIC, SUNNYLITE, MAGIC, SUNNY Plays only the softest Contemporary Pop recordings and leans very heavily on soft sounding recordings from the s.Plays only the softest Contemporary Pop recordings and leans very heavily on soft sounding recordings from the s. Easy ListeningEasy Listening The target audience is female 25+.The target audience is female 25+.

Start of Day 3 Review CHR stands for what? CHR stands for what? Contemporary Hit RadioContemporary Hit Radio AC stands for what? AC stands for what? Adult ContemporaryAdult Contemporary What gender do both generally target? What gender do both generally target? FemalesFemales Between CHR & AC, which format plays many former hits? Between CHR & AC, which format plays many former hits? ACAC

Urban Contemporary Current Rap, Hip-Hop, Club, R & B Current Rap, Hip-Hop, Club, R & B Target females Target females Hip announcers Hip announcers Mix shows, countdown shows Mix shows, countdown shows Contests & Promotions Contests & Promotions Power 99 Power 99

Urban Contemporary Chart

Urban AC Softest contemporary R&B music mixed with R&B recurrent music Softest contemporary R&B music mixed with R&B recurrent music Favors older music over new music Favors older music over new music “Today’s R & B and Classic Soul” “Today’s R & B and Classic Soul” Target audience is Female Target audience is Female WDAS-FM WDAS-FM WRNB-FM WRNB-FM

Urban AC Chart

Using Cool Edit How to use effects

Record this… “Introducing… “Introducing… the principal of GCIT… the principal of GCIT… the one, the only, ____________” the one, the only, ____________”

Let’s Edit Cut out any blank space at start & end Cut out any blank space at start & end

Amplify Make it Louder Make it Louder Ctrl + A or Edit…Select entire wave Ctrl + A or Edit…Select entire wave Use Presets ONLY! Use Presets ONLY! You can preview You can preview You can UNDO You can UNDO

Echo Select the name only Select the name only Transform…Delay Effects…Echo Transform…Delay Effects…Echo Use only presets Use only presets Preview 1 st Preview 1 st

End of Day 3 Other Effects Introducing Introducing Try a Delay presetTry a Delay preset The principal of GCIT The principal of GCIT Try a Flanger presetTry a Flanger preset The one…the only The one…the only Try a Stretch presetTry a Stretch preset

Start of Day 4 AOR- Mainstream Rock Album-Oriented Rock Album-Oriented Rock Extensive play lists of all rock musicExtensive play lists of all rock music 50% old, 50% new50% old, 50% new Males 25-44Males WMMR93.3 WMMR Features blocks of music:Features blocks of music: Lunch Time Song of the Day Lunch Time Song of the Day Perfect Album Side Perfect Album Side Locals Only Locals Only

Mainstream Rock Chart

Classic & Active Rock Classic Rock Classic Rock Mainstream Rock of the 60s-80s with little or no current Rock music includedMainstream Rock of the 60s-80s with little or no current Rock music included Target audience is male Target audience is male WMGK102.9 WMGK 94.1 WYSP94.1 WYSP Active Rock Active Rock Mostly current musicMostly current music Target audience is male 18-44Target audience is male Edgier music, metal, hard rockEdgier music, metal, hard rock

Active Rock Chart

Modern Rock/Alternative AKA new rock or alternative rock AKA new rock or alternative rock Mainstream alternative rock music Mainstream alternative rock music Cutting edge and current hits and music on the past 6 to 12 months. Cutting edge and current hits and music on the past 6 to 12 months.

End of Day 4 Alternative Rock Chart

Cool Edit Mix Up & Effects Mix Up & Effects

Country Most Popular Music Format Most Popular Music Format Hit Country Hit Country Current country hits & country songs that may go back only 10 years.Current country hits & country songs that may go back only 10 years. The target is adultsThe target is adults 92.5 WXTU92.5 WXTU

Country Chart

Review AOR stands for what? AOR stands for what? What gender does AOR target? What gender does AOR target? Which AOR format plays many older rock songs? Which AOR format plays many older rock songs? Which format is the most popular in the U.S.? Which format is the most popular in the U.S.? Which format? Which format?

News/Talk/Sports Variations Variations All-NewsAll-News News/TalkNews/Talk Sports/TalkSports/Talk

News News News Twenty-minute blocksTwenty-minute blocks SegmentsSegments Traffic Traffic Weather Weather Financial Financial Sports Sports Local Local National National

News Usually they break for commercial after each segment Usually they break for commercial after each segment Announcing style is authoritative & informative Announcing style is authoritative & informative KYW-AM 1060 KYW-AM 1060

News/Talk Talk Station Talk Station All conversation between host & listenerAll conversation between host & listener Some announcers are bold or buddiesSome announcers are bold or buddies Most stations provide news segments regularlyMost stations provide news segments regularly 1210 WPHT-AM1210 WPHT-AM

Sports/Talk Discuss sports & sports news Discuss sports & sports news Take calls like talk stations Take calls like talk stations Hosts can be bold or buddies Hosts can be bold or buddies May have on-air sporting events May have on-air sporting events 610 WIP-AM 610 WIP-AM 950 /97.5 WPEN-AM/FM 950 /97.5 WPEN-AM/FM

Review AOR stands for what? AOR stands for what? CHR stands for what? CHR stands for what? Which format plays many recurrent hit songs? Which format plays many recurrent hit songs? Which format? Which format? Q102Q

Jazz & Classical Smooth Jazz- Smooth Jazz- Recent/Current AC hitsRecent/Current AC hits Upbeat JazzUpbeat Jazz Jazz- Jazz- Plays music throughout the past few decadesPlays music throughout the past few decades Mostly college or public stationsMostly college or public stations Classical Classical All classicalAll classical

Music Formats Intro to Radio Broadcasting