1 “My Novel… My Everything…” an integrated marketing campaign Holiday 2010 Presented To: Jason Topel/Pandigital Inc. Presented By: Laureen Chang/Dave Milner/Jenny Nelson/Entercom Date: 9/12/10

2 Target Audience Men and Women who are looking for an affordable and easy to use eReader/tablet Consumers looking for a introductory, multi-purpose device that can be used throughout the day Families with younger children who appreciate the color capabilities of the Pandigital screen, and mature adults who are looking to invest in a practical eReader that meets their needs

3 Marketing Objectives 1.Drive consumer purchase/awareness of the Pandigital Novel during the Holidays (November – December) 2.Promote the Pandigital Novel’s: –Ease –Convenience –Multiple Features –Affordability

4 Campaign Objective + Strategy Objective: Educate the public on how the Pandigital Novel can help you throughout the day and provides lifestyle solutions beyond the reader Strategy: Use anecdotal storytelling from trusted, familiar sources (on-air personalities) to engage listeners in the benefits of owning the Pandigital Novel.

5 Concept: My Novel… My Everything. Personal assistant, e-reader, bookstore, music player, portable television, arcade game, alarm clock. Tons of uses… “My Novel…. My Everything” uses on air personalities to showcase the features, functionality and affordability of the Pandigital Novel. Using real stories, our personalities will engage our listeners with their experiences using the Novel and will share how their Novel… has become their everything (from alarm clock, to photo frame to portable computer). Surf, play, read…. Its My Novel… My everything from morning to night.

6 Marketing Tactics Audio Marketing: –On Air Radio –Online Radio Digital Marketing –Banner Ads –Video Pre-Roll Direct to Consumer Marketing – marketing

7 Marketing Tactics: On Air Radio :60-second storytelling vignettes voiced by actual on- air personalities who tell their personal stories about playing with, using and experiencing their Pandigital Novel. Perfect holiday gift.

8 Digital Marketing: Online Radio The fastest growing segment of the radio industry now represents 5-10% of the total audience and also is our most loyal, tech savvy and responsive listener. Online radio is our “point of purchase” where consumers are just a mouse click away from your website.

9 Digital Marketing: Banner Ads Banner Ad running throughout the websites 728x90 300x x250 Entercom also offers site takeovers for a truly dominant, high-profile campaign with impact

10 Digital Marketing: Digital Video Who says radio is not a visual medium! Video Pre-Roll - Video ads Video Pre-rolls (must see video that runs prior to each online radio session) and 300x250 “video ads” are our most popular assets. Existing 15-second video clips from Pandigital can be used, or we can design and create your video as well. KRXQ - Pat Martin Video Pre-roll

11 Digital Marketing: Database Marketing Connect with our opt- in radio station members through direct marketing Send Coupons, information and/or special Limited time Offer available at specific retailers Build Pandigital’s database of contacts Link to Jiffy Lube Live Coupon

12 Media Summary: San Francisco Timing: November 8 – December 12 (5 weeks) –San Francisco Market / 3 stations Audio –Pre-Recorded Endorsement Commercials = 24x per week per station –Production Included Digital –Banner Ads (5% Share of Voice) –15-second Pre-roll featuring station talent (5% Share of Voice) –Online Radio Commercial Schedule (5% Share of Voice) –Production Included Direct to Consumer Marketing –2x direct to consumer s sent to our opt in database members during the 5 weeks per station (122,000 opt in members)

13 San Francisco Investment Summary StationFormatRecommended TalentWeekly Invest. KDFCClassical Dianne Nicolini$5,845 KOITACLaurie Sanders$17,412 KBWFFresh CountryMiki Gamez$7,520 Totals: 5-week On-Air Cumulative Persons SF Market:3,889, week Online Impressions SF Market: 525,000 Total Weekly Investment$ 30,778 Total Campaign / 5 weeks: $153,888 * Aug 2010 Arbitron Adults 25+

14 Opportunity to Extend to Other Markets BostonWEEI-AM$129,158 DenverKOSI$59,549 SeattleKKWF$43,154

National Footprint 100+ Station-Web Network Almost 30 Million Listeners Every Week 3.3 Million Unique Web Users 1 Million Weekly online radio listeners An Opt In Database of over 2.3 Million Listeners 16.5 Million Page Views per week

16 The preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties. Confidentiality