1 “My Novel… My Everything…” an integrated marketing campaign Holiday 2010 Presented To: Jason Topel/Pandigital Inc. Presented By: Laureen Chang/Dave Milner/Jenny.

Slides:



Advertisements
Similar presentations
PRESSLAFF.COM Favorite Factoid: At 4:00 PM, 80% of Americans still have no idea what they’re having for dinner. GROCERYGUESS Fill your cart with grocery.
Advertisements

Did you know? An Internet presence is the quickest, most cost-effective way to find a new audience and produce real metrics. Create an online presence.
Radio:  Delivers Massive Reach In Real Time  Engages and Influences Listeners  Digital Technology Enables Interaction  Produces Outstanding, Cost.
Wings Over Wednesday Perks Promotion Presented To: Scott Acker Presented By: Nelson Hurst October 11, 2011.
Get Heard. Be Loved..
An Environmental and Sustainability Platform Presented by Entercom Portland to KEEN Footwear and STAND.
Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own.
Integrated Marketing Search Engine Marketing Chapter 1 Instructor: Dawn Rauscher.
“Eddie” Pappani Eddie is the Producer of the Morning Show and has been in the business for over 20 years. Eddie is the guy’s guy and the life of the party.
“Sky” “Sky” from The Show M-F 6am-10am Sky started working on The Show back in 1999 up in the Bay Area. Sky is the news girl, but has been described by.
John Doe Marketing Expert Phone:
Photo Products Connect with your customers on a personal level by allowing them to bring their memories to life with Photo Products. With digital photography.
Video Marketing Overview Presented to Software Council of Southern California.
Performance Tech Solutions Presented by: Becky Deitenbeck
© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 12 Internet Communications.
Movie Tickets Movie tickets are an incentive that has high-perceived value with consumers, who continue to head to the box office in record numbers —
Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.
Digital Magazine Subscriptions With Over 1,000 global magazines at your fingertips, Readly is the ultimate magazine subscription. This digital magazine.
Music Downloads Music downloads have been one of the most popular incentives for over a decade — and for good reason. They continue to have high-perceived.
Seize the Deal Site Auction Townsquare Media is offering your business the opportunity to generate awareness and accrue a marketing allowance to reach.
Contact Us: For more information on this or any other TownNews.com product, contact your regional sales manager. Main TownNews.com Office:
Case Study: Retail Campaign Overview This was an incredible campaign that was able to garner massive amounts of interest and numbers during its 3.5 month.
Welcome to your customizable sales collateral deck! Use this to pitch effective campaigns and drop leave-behinds for your visits to advertisers. If you.
Magazine Subscriptions Magazines are as popular as ever. They continue to have high-perceived value with consumers. Recipients of these incentives enjoy.
Custom Skins & Cases When it comes to showing off personality, Custom Skins and Cases are the modern choice. These high-quality vinyl adhesive covers.
Nuts and Bolts, Tools and Tactics for Public Relations “Pumping up your public perception” Luanne Arredondo PR Co-Chair Debra Harris Marketing.
ELECTRONIC COMMERCE MIS E MARKETING LECTURER INCHARGE- ALM AYOOBKHAN
STATION DJ or LOGO Max = 1.33” high or 2.5” wide Align with middle of box CLIENT NAME or LOGO Max = 1.33” high or 2.5” wide Align with top of box A New.
Presented By: Cilla Shupe, Account Executive WDRV | 97.1 The Drive Presented To: Lisa Bye, Curves
Building profitable customer loyalty
LOYAL LISTENERS SIGN UP ONLINE FOR AN EXCLUSIVE HOLIDAY/NEW YEAR OFFER FROM Salon 7! Objective: Promote Salon 7 on B103 & The Shark throughout the Holiday.
Making Merry: Holiday Gifts, Music & Memories Holiday Integration Opportunity with Entercom A Cross Platform Concept For:
ADVOCACY IN THE DIGITAL AGE FOOD INDUSTRY ASSOCIATION EXECUTIVES 87 TH ANNUAL CONVENTION PARK CITY, UTAH NOVEMBER 14, 2014 CASSANDRA WALKER PYE APCO WORLDWIDE.
TAKEOVER OUR STATION HOMEPAGES..and put ALL EYES ON YOU We are always adding new content to our sites and new content drives unique visitors & impressions!
Presented to: Presented by: Janet Forrai March 1, 2004 The combined power of the most successful television station in Cleveland… & the opportunity to.
UNCHARTED… is 94.3 The Shark's Digital platform for Unsigned Artists. Hosted by The Shark’s Rick Eberle, covering the tri-state area with a focus on Long.
Overcoming Objections 1.How do people save content while driving? They don’t. The live feed was created specifically so that users could engage with songs,
Interactive Radio Campaign [STATION] Proposal
Michael Tallarida Account Executive
Why buy a flash drive without it? Presentation of specific industry examples of how StickyDrive™ is being used today StickyDrive LLC, Seattle Washington.
Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Instagram for Business ImpactOnlineMarketing.com.
AB 219 Marketing Unit Eight The Promotion Mix Components Note: This seminar will be recorded by the instructor.
SUPER PERK. What is a SUPER PERK? A SUPER PERK is a PERK offer that has: – More promotion – More excitement – More dedicated inventory than any deal in.
Lalit Sharma, JIM E-commerce Marketing Communications.
Fitness Downloads Busy schedules and limited free time have seen many people turning to at-home workouts, making fitness downloads a reward with high-value.
“Boston Rob” Boston Rob from The Show M-F 6am-10am Boston Rob has been in the radio business since He got his start with ROCK and The Show.
Public Relations HSS 3000/5263 Sport Marketing Dr. Brian Turner.
Hit The Jackpot Colorado State Lottery Alerts A Reminder Service for New and Active Players Fall 2007.
Chapter 15 Electronic Media.
9-1 Chapter 9 The Internet.
Presented to: Presented by: Janet Forrai March 1, 2004 The combined power of the most successful television station in Cleveland… & the opportunity to.
Triton Digital Six Flags 2015 Proposal. Triton Ad Network Publishers 2 Triton Digital is leading the convergence of traditional and new media by bringing.
Presented to: BIC Triton Digital. Triton Engagement Network 2 REACH Communicate directly with loyal database members TRAFFIC Creating relevant and engaged.
Triton Digital Presented to: Illinois Lottery. Engagement Network ADVERTISERS LEADING THE SPACE 2 OVERVIEW The Triton Digital® engagement network enables.
Triton Digital Proposal For: O’Reilly Auto Parts.
Presented to: Space 150 Dan Murphy Triton Digital.
Entercom [INSERT MARKET] Websites + Spotlight Advertising An Online Tool for Showcasing Auto Dealers and Featuring Real-Time Vehicle Inventory.
MODULE 8 - “Interviews, Webinars & Your Book” Tana Torrano, CEO – OSBO.org With Special Guest:
Present Christmas Concentration. Remember the game of Concentration you played as a child where the objective was to match like cards? Bob and The Wolf.
Presented to: BP Fuels Triton Digital. Objectives Objective: Launch messaging of Driver Rewards and entice BP’s target audience to sign up Campaign Overview:
© December 10, 2012 POWER TO YOUR MOUTH™ Local Hispanic Radio Retail Marketing Campaign 2012 Post Report © December 10, 2012.
The way students receive information has changed dramatically. Your recruitment strategy needs to remain relevant in this ever-changing digital landscape.
2013 Mountain Dew Kickstart Multi-faceted Mobile Product Launch.
NOMINATION FORM FOR COMPETITIVE TRAVEL MARKETING AWARDS Name of Nominee: Minneapolis Northwest Tourism Key Contact: Grace Post Phone:
Chapter 15 Electronic Media. Objectives To gain an overview of current electronic media To become familiar with the technological basics and terminology.
MOBILE ADVERTISING NETWORK
Search Engine Marketing Chapter 1 Instructor: Dawn Rauscher
Digital Media Opportunities
effective and affordable ways to connect with your audience
Connects users with DFW Event Information
Presentation transcript:

1 “My Novel… My Everything…” an integrated marketing campaign Holiday 2010 Presented To: Jason Topel/Pandigital Inc. Presented By: Laureen Chang/Dave Milner/Jenny Nelson/Entercom Date: 9/12/10

2 Target Audience Men and Women who are looking for an affordable and easy to use eReader/tablet Consumers looking for a introductory, multi-purpose device that can be used throughout the day Families with younger children who appreciate the color capabilities of the Pandigital screen, and mature adults who are looking to invest in a practical eReader that meets their needs

3 Marketing Objectives 1.Drive consumer purchase/awareness of the Pandigital Novel during the Holidays (November – December) 2.Promote the Pandigital Novel’s: –Ease –Convenience –Multiple Features –Affordability

4 Campaign Objective + Strategy Objective: Educate the public on how the Pandigital Novel can help you throughout the day and provides lifestyle solutions beyond the reader Strategy: Use anecdotal storytelling from trusted, familiar sources (on-air personalities) to engage listeners in the benefits of owning the Pandigital Novel.

5 Concept: My Novel… My Everything. Personal assistant, e-reader, bookstore, music player, portable television, arcade game, alarm clock. Tons of uses… “My Novel…. My Everything” uses on air personalities to showcase the features, functionality and affordability of the Pandigital Novel. Using real stories, our personalities will engage our listeners with their experiences using the Novel and will share how their Novel… has become their everything (from alarm clock, to photo frame to portable computer). Surf, play, read…. Its My Novel… My everything from morning to night.

6 Marketing Tactics Audio Marketing: –On Air Radio –Online Radio Digital Marketing –Banner Ads –Video Pre-Roll Direct to Consumer Marketing – marketing

7 Marketing Tactics: On Air Radio :60-second storytelling vignettes voiced by actual on- air personalities who tell their personal stories about playing with, using and experiencing their Pandigital Novel. Perfect holiday gift.

8 Digital Marketing: Online Radio The fastest growing segment of the radio industry now represents 5-10% of the total audience and also is our most loyal, tech savvy and responsive listener. Online radio is our “point of purchase” where consumers are just a mouse click away from your website.

9 Digital Marketing: Banner Ads Banner Ad running throughout the websites 728x90 300x x250 Entercom also offers site takeovers for a truly dominant, high-profile campaign with impact

10 Digital Marketing: Digital Video Who says radio is not a visual medium! Video Pre-Roll - Video ads Video Pre-rolls (must see video that runs prior to each online radio session) and 300x250 “video ads” are our most popular assets. Existing 15-second video clips from Pandigital can be used, or we can design and create your video as well. KRXQ - Pat Martin Video Pre-roll

11 Digital Marketing: Database Marketing Connect with our opt- in radio station members through direct marketing Send Coupons, information and/or special Limited time Offer available at specific retailers Build Pandigital’s database of contacts Link to Jiffy Lube Live Coupon

12 Media Summary: San Francisco Timing: November 8 – December 12 (5 weeks) –San Francisco Market / 3 stations Audio –Pre-Recorded Endorsement Commercials = 24x per week per station –Production Included Digital –Banner Ads (5% Share of Voice) –15-second Pre-roll featuring station talent (5% Share of Voice) –Online Radio Commercial Schedule (5% Share of Voice) –Production Included Direct to Consumer Marketing –2x direct to consumer s sent to our opt in database members during the 5 weeks per station (122,000 opt in members)

13 San Francisco Investment Summary StationFormatRecommended TalentWeekly Invest. KDFCClassical Dianne Nicolini$5,845 KOITACLaurie Sanders$17,412 KBWFFresh CountryMiki Gamez$7,520 Totals: 5-week On-Air Cumulative Persons SF Market:3,889, week Online Impressions SF Market: 525,000 Total Weekly Investment$ 30,778 Total Campaign / 5 weeks: $153,888 * Aug 2010 Arbitron Adults 25+

14 Opportunity to Extend to Other Markets BostonWEEI-AM$129,158 DenverKOSI$59,549 SeattleKKWF$43,154

National Footprint 100+ Station-Web Network Almost 30 Million Listeners Every Week 3.3 Million Unique Web Users 1 Million Weekly online radio listeners An Opt In Database of over 2.3 Million Listeners 16.5 Million Page Views per week

16 The preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties. Confidentiality