1 “Building” Successful Multi-Tenant Drives Friday, May 15, 2009 Made possible through the generous support of:

2 New York Blood Center Volunteer Leadership Campaign

3 New York Blood Services Volunteer Leadership Campaign Current Real Estate Chair: Robert R. Merck, Sr. Managing Director Real Estate Investments, MetLife

4 Sector Success Yankees High School CompetitionNYPD Commissioner’s Cup Law Firms Competition

5 April 3, 2008 Real Estate Kick Off Luncheon Invitees and Attendees Top-Level R.E. Management Hosted by MetLife in Board Room at 200 Park –William J. Mullaney, President of Institutional Business –Robert Merck, Senior Managing Director, R.E. Investments –Brian J. Fox, Chief Marketing Officer, R.E. Investments Three-piece focus –NY Blood Center and Community/Hospital Needs –“Skyscrapers for Life” Program: Current Level of Giving, Goals and Recognition –How to Run a Successful Drive in a Multi- Tenant Building

6 “Skyscrapers for Life” History

7 Top Three Multi-Tenant Programs of 2007 Total donations from multi-tenant drives equaled 3,250 in 2007, of which 71% came from blood drives at buildings of these top three companies. Tishman Speyer alone accounted for 38% of total donations.

Real Estate Sector Goals Reach a minimum of 4,000 Pints in Fiscal Year (April ‘08 through March ‘09), Raise the number of participating buildings in the program from 56 (prior period) to 75 in Fiscal Year

9 Keys to “Skyscrapers for Life” Success Competition Recognition Active Outreach Customer Focus Project Management

10 Ingredients for Successful Multi-Tenant Drives Senior Level Commitment Space Tenant Involvement Pre-Drive Communication & Advertising Pre- and During-Event Property Mgmt. Engagement Donor/Tenant Recognition

Competition (April March 2009) Property Management Group of the Year –Most Donations by a Property Management Group Property of the Year –Most Donations at a Single Property Best New Property –Most Donations at a New Property Greatest Increase (Single Property and Property Management Group) –Biggest increase over Donations at a Property/Management Group) Tenant of the Year –Nominated by Management Group for Outstanding Participation Companies and Buildings Compete in Four Categories

12 Property Management Asks/Tactics Tenant Kick off Meetings –Property management invites tenant reps to kick off meeting –Blood center runs meeting, distributes materials –Create tenant recruiters - ask tenants to recruit from their ranks In-Building Advertising –Signs, posters, elevator captivate screens Regular Reminder s to Tenants from Property Management Sign Up Tables in Lobby 1-2 Weeks Prior to Drive Recognition

13 Real Estate Weekly New York Advertisement After Kick Off April 16, 2008 Issue of Real Estate Weekly New York Announced the Competition, Asked Management Co.s to Get Involved, and Gave Contact Details Ad Placement Courtesy of The Real Estate Board of New York

14 “Skyscrapers for Life” Campaign Results +1,318 (36%) Goal of 4,000 pints exceeded by 891 pints (22%) Goal of engaging 75 buildings surpassed; 76 participating buildings

15 Top Five Programs, April - March, vs (26%) -14 (-2%) +268 (112%) +170 (486%) +318 (144%)

16 Competition Results CategoryWinner Property Management Group of the Year Tishman Speyer 1,903 Donations Property of the Year Rockefeller Center, Tishman Speyer 805 Donations Best New Property Cushman & Wakefield/Beacon Capital 1211 Avenue of the Americas 142 Donations Greatest Increase Building Rockefeller Center, Tishman Speyer 164 Donations Greatest Increase Property Mgmt. Group Tishman Speyer – 395 Donations Tenant of the YearNBC – 30 Rockefeller Center Recognition Event Scheduled for June 10

17 Targets and Strategy for HighLow HIGHHIGH SL Green CB Richard Ellis Brookfield Silverstein Newmark Knight Frank Jones Lang Lasalle W&H GVA Williams Feil Vornado LOWLOW Tishman Speyer Macklowe Cushman & Wakefield Boston Properties Donations Relative to Sector/Size/Trend Stars Rising StarsNew Growth Candidates Stagnants Growth Potential *Based on Boston Consulting Group Growth-Share Matrix

Skyscrapers for Life Goals Reach a minimum of 6,000 Pints in Fiscal Year (April ‘09 through March ‘10), Raise the number of participating buildings in the program from 75 to 100 Raise average per mobile from 32 to 35 New Category for recognition event – “Highest Average Donations per Drive”

19 Questions?