Award Winning All Natural Soda Top 5 Beverages at Expo West 2013 - Andrew Zimmern Favorite Fall Drink.

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Presentation transcript:

Award Winning All Natural Soda Top 5 Beverages at Expo West Andrew Zimmern Favorite Fall Drink

Joia Story Personally Inspired Leverages Culinary Cocktail, Artisanal and Natural Trends Started September 2010; Launched Minnesota July

Fruits, herbs and spices artisanaly blended to create layers of fresh flavor for a distinctly refreshing soda Six Varieties – Grapefruit, Chamomile & Cardamom – Lime, Hibiscus & Clove – Pineapple, Coconut, & Nutmeg – Blackberry, Pomegranate & Ginger – Orange, Jasmine & Nutmeg – Ginger, Apricot & Allspice The Joia Concept 4 60 calories

Unique and distinct fruit, herb, spice combinations “on-trend” – Convergence of natural, artisanal, culinary cocktail trends Intensely refreshing taste preferred by consumers vs Izze and Reed’s No HFCS; no artificial preservatives, caffeine/sodium free; gluten-free – Non GMO and Kosher certifications in process Phenomenal mixer – 25-50% of usage The Joia Concept

“Best soda I’ve ever tasted.” “I love Izze but the amazing Joia flavors are really incredible. I think I have a new favorite.” “Amazing! I bought two drinks at Bob’s Market in Santa Monica, CA yesterday to round out our moving day selection. Wow! What incredible flavors…Delish! Can’t wait to try more.” “It’s been a rough summer I’ll be back to MN in 2 ½ weeks I plan on purchasing all of Whole Foods supply of Joia” Consumers Love Joia!

“Delicious….This is going to go big” “I usually avoid the stuff (soda). But that has changed since I discovered the Joia brand.” “Crazy delicious…Summer in a bottle…ideal match” - Stephanie March, Food & Drink Editor Mpls St Paul Magazine - Kathie Jenkins Eat Section Editor - Michelle Leon “I tried all of the flavors and shared them with friends, and the universal opinion was that they are delicious. And refreshing!” - Jason DeRusha MN Monthly & WCCO The Media Loves Joia!

Retailers Love Joia Grocery Liquor/OtherRestaurants & Coffee Shops Natural Foods

Retailers Love Joia! Outselling leading Brands in many accounts – #1 or #2 Premium Brand in key Natural and Grocery accounts Channel mix indicative of broad concept appeal – 1/3 Premium Grocery – 1/3 Natural Grocery – 1/3 Up and Down the Street, Foodservice Aggressive introductory and ongoing promotional programs Major demo support, sponsorship and event marketing

Joia Makes its Debut in Southern California After one year, Joia is already making a big splash in Southern California In Los Angeles and Orange County, Joia can be found at over 200 locations including Whole Foods, Sprouts, Bristol Farms, Lassen’s and BevMo!