SFUSATO LEMONS Main Characteristics Origin: only from Amalfi Coast PGI status (Geographically protected indication) Organic lemons Hand picked on the hillsides of the Amalfi Coast Main Characteristics Tapering shape The skin is thin and very rich in essential oils Very light yellow color Very strong perfume and aroma The flesh has a very nice acidity Average weight per lemon: 100 gr. The harvest happens throughout the year, however the best lemons are picked 2 or 3 times per year in Spring and Summer

PHISICAL AND CHEMICAL PROPERTIES and Chemical ies PHISICAL AND CHEMICAL PROPERTIES High Quality Ingredients Costa D’Amalfi PGI Organic lemons infusion Pure neutral alcohol from sugar beet molasses Alcoholic content 26% Sugar content 25% Italian Sugar Gluten Free Genetically modified organisms: FREE ALLERGENS (milk, nuts,egg, seafood): FREE Contains Yellow #5 (for color stability purposes) This refreshing lemon liqueur is crafted from an authentic family recipe created more that 100 years ago by the Pallini family

Production Process Lemon skin Sugar Infusion Alcohol Lemon oil Mixing tank Quality assestment Bottling Infusion Lemon skin Production Process Sugar Alcohol Lemon oil extracted from skin Coloring

Tasting notes Tasting Notes Appearance Clarity: Opaque Length: Long Color: Light gold Nose Condition: Open, powerful Development: Complex, balanced Character: Fresh lemon zest, reveals slight bitterness and alcohol with time Palate Sweetness: Medium. Body: Full-bodied Intensity: Powerful Mouthfeel: Full and chewy Character: Full spectrum of lemon zest, with light earth like tones and very faint anise. Alcohol: Balanced, evident in the finish. Finish: Long, complex and balanced. Conclusions Quality: Outstanding Type/style: Italian limoncello liqueur Origins: Italy A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering. A full, rich mouthfeel awakens the senses with delicius, chewy flavours of freshly zested lemons developing a hint of soft, earthy flavours beyond, and a faint indication of dried spices. The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello. Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavour, alcohol and sugar, each element enhancing the others, and all in perfect balance.

Tasting notes Tasting Notes A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering. A full, rich mouthfeel awakens the senses with delicius, chewy flavours of freshly zested lemons developing a hint of soft, earthy flavours beyond, and a faint indication of dried spices. The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello. Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavour, alcohol and sugar, each element enhancing the others, and all in perfect balance. A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering. A full, rich mouthfeel awakens the senses with delicious, chewy flavors of freshly zested lemons developing a hint of soft, earthy flavors beyond, and a faint indication of dried spices. The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello. Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavor, alcohol and sugar, each element enhancing the others, and all in perfect balance

Key facts Pallini Limoncello Sells more than 50.000, 9 litre cases world wide Grows by 30% vs LY (ecluding US) Is the nr 1 premium limoncello world wide Is widely available in more than 30 domestic markets Is the leading limoncello brand in DF, sell more than 10.000, 9 litre cases Best tasting limoncello: 9 out of 10 people prefer Pallini! Pallini is the only Limoncello that is good also at room temperature

Activities on the Brand DF success Activities on the Brand Pallini Limoncello has grown in DF by 36% vs 2011 Rome Airports: Nr. 1- best selling brand in the wine and spirits category, and 2° best selling item after brands of cigarettes New 2012 listings: Heinemann, Dubai, DFA (USA), UETA (USA) Nr 1 premium limoncello in the USA DF Listed at Nuance, Aelia, Dufry USA and Italy, Schiphol, Brussels , Carnival Cruises (mediterranean COSTA), Listed in the US with: Starbord Cruises, Pac Can Duty Free, Northwest DF (28 board stores), International Shoppes, several shipchandlers Own Yellow for all our activities Above and Below the line Continuous support on and off premise Comparative tastings when possible Tastings activities (DF, Off premise main markets, promotions on premise with free bottles or ice buckets) Execution of simple programs with signature cocktail P.L.B (Pallini, Lemon and Bitters) developed by Philip Duff easy to do, easy to drink, works worldwide Social media: Facebook page

Our Awards The product has won several prizes for its quality and design: Diffords Guide Rating: 4.5/5, 2011 Gold Medal – BTI International Review of Spirits, 2009 Gold medal ISW, 2006 Super Highly Recommended Best Buy 90-95 Wine Enthusiast Magazine, 2006 Gold Medal for packaging (full Pallini range) liqueurs, Class Magazine, 2006

Recipes booklets and table tents to be adapted locally ON TRADE POS Recipes booklets and table tents to be adapted locally

Pallini Vintage Poster ON TRADE POS Pallini Vintage Poster

OFF TRADE POS Deruta glass , bottles display, shopping bag, luggage tag (for DF only).

Some activities carried out in 2012

Pallini Gift Packs Pallini is the only company offering DF exclusive limoncello deruta cups (50 cl and 70 cl), long drinks pack & minipacks

DF activities in Rome Fiumicino Airport

DF activities 2013: New display Pallini Ape & Pallini Display

DF activities Rome 2012

DF activities Schiphol and Bruxelles

Some numbers …..

US market: sales volume (Shipments on CY)

Volume development of Pallini Limoncello Duty Free 9L cs ROW (excl. Italy) 9L cs

Total Volume development Pallini Limoncello

In the end Why Pallini?

1. It is made with lemons

2. It smells of lemons

3. It tastes of lemons

4. It is good!!!

Grazie 5. Because Pallini tastes better than roses (let this be your Valentine) Grazie