WANT CHOCOLATE? WANT LIQUOR? WE GOT THEM BOTH! IN BAILEYS CHOCOLATE DROPS! Presentation by: Patrizia Rogosch, Dan Wolfson, Jordan Terrell, Amber Hall,

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Presentation transcript:

WANT CHOCOLATE? WANT LIQUOR? WE GOT THEM BOTH! IN BAILEYS CHOCOLATE DROPS! Presentation by: Patrizia Rogosch, Dan Wolfson, Jordan Terrell, Amber Hall, Braedon Redd, Reggie Keen

Why Candy and Liquor?  Everyone Loves BOTH!!!  Tastes Great!  Duh we’re College students we need both to survive!  Sophisticated Drink that Tastes Great  We had Baileys on the brain

Who is our Target Market?  Young adults - Fun and exciting vs. The usual lets have a beer - New way to Drink vs. Something that burns your throat - Perfect Gift vs. Bar gift certificates  Older adults - A secret treat vs. hiding the booze in the cabinet - For Sophisticated parties vs. Shrimp Cocktail

Our Advantage  Bailey’s name is known!  Our Candy is smooth rich chocolate where as others just don’t jive, I mean really jack and chocolate?  Two creamy milk chocolate pieces = 1 shot

Will We Succeed??  OH YEAH!!  S – satisfying consumers with a great taste at a low cost  W – so many other competitors  O – another extension of the production to gain more profit  T – consumers concern for calories and sugar intake  Baileys Filled Candy

Will They Succeed? Jack Daniels Filled Candy  No Chance!!  S – more known brand name  W – not as pleasant to consume  O – another extension of the product  T – not high quality of chocolate and consumers concern for taste, calories, and sugar intake

How are we going to Succeed?  Product – 4 different flavors of Candy - Original - Carmel - Mint Chocolate - Coffee  Features: - Bite Size - Smooth Rich Milk Chocolate - Attractive Packaging - High Quality Ingredients - All Natural

Success (cont.)  Pricing - Cheaper than the others brands - 40¢ a piece - $28.80 for a 2 pound box Compared to Jack Daniels at.55 a piece or $20 for only 10.5 oz.

Succeed  Placement:  ABC Stores  Bars  Online  Anywhere Baileys is sold

Succeed  Promotions  Samples given at bars  Buy a bottle of Baileys Get a 4 piece box of candy Free  More picture ads in bars such as table tents & posters

Always Remember Eat/Drink Responsibly!!