Valerie Dominguez Josh Kern Chris Phelps Monique Yniguez PRODUCT LAUNCH: MOSCOW, RUSSIA source

OVERVIEW ● Red Bull Lifestyle ● About Red Bull ● Timeline ● Product (4P's) ● Price (4P's) ● Place (4P's) ● Old Advertising vs. New ● Promotion (4P's) ● Conclusion

RED BULL LIFESTYLE

ABOUT RED BULL ● Created in Austria in the mid 1980s ● First can sold in 1987 ● Red Bull created a new market category for energy drinks ● Available in over 165 countries ● Sold over 35 billion cans of Red Bull.

TIMELINE

January 2nd-5th: Russian New Year January 7th: Orthodox Christmas February 7th-23rd: Winter Olympics March 7th-16th: Winter Paralympics March 17th: St. Patrick's Day Festival EVENTS Plan

PRODUCT Original Red Bull Sugar Free Red Bull Source

PRICE ●List Price (8.4 oz)~ $2.99 o 95 Roubles ●Discounts- None ●Payment period- 60 days ●Credit Terms- 2/10 net 60

PLACE ● Moscow, Russia ● Average winter temperature: 48°F ● Introduce bars, liquor stores, sporting events

BARS & NIGHTCLUBS ● 8 Ball (Shooter) ● Jagermeister + Red Bull Energy Drink ● Absolut Bull (Cocktail) ● Absolut Vodka + Red Bull Energy Drink ● Agwa Bomb (Cocktail) ● All Nighter (Cocktail) Source

LIQUOR STORES Source

EXTREME SPORTING EVENTS

PROMOTION Red Bull 2000Red Bull 2013

PROMOTION Host Major Sporting Events Environmental Promotion Athlete Endorsements

INTERNET PROMOTION ● 30 Million “likes” on Facebook ● Twitter is an up and coming digital marketing channel in Russia. ● Russian Twitter users tripled. ● Over 33 million views for their project stratos video. ● Red Bull shares videos of sponsored athletes from around the world in many different sports.

CONCLUSION

WHAT WE LEARNED ● Introducing a Product globally involves extra research about the culture to implement ● Brands that transcend through time are about a lifestyle ● Red Bull builds relationships with extreme athletes they sponsor and in turn those extreme athletes serve as brand ambassadors ● Promotion is more than just about advertising

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