Sophia Amoruso Nasty Gal began in 2006 as the brainchild of CEO and founder Sophia Amoruso who at the time worked out of her own apartment in San Francisco. Amoruso started Nasty Gal as a side project on Ebay selling items she purchased from rummaging at second hand stores and shopping online. Amoruso grew Nasty Gal by using social network sites like Facebook and Instagram to market her finds that she styled, photographed, and shipped. In 2007, she started her own URL independent from Ebay, ShopNastyGal.com which later became NastyGal.com

Nasty Gal Target Market Nasty Gal is an American-based Online Retailer whose target market is focused on a young woman, to be specific teen or early mid-twenties, and super body- confident. A girl who knows how to dress for her shape and is not afraid of wearing makeup and short skirts and being sexy. A girl who is into fashion but her taste does not just apply to what she wears; it applies to food, interior design, and travel. A girl who fits middle to upper-middle income. A girl who wants to have awesome experiences and be the best-dressed girl around. Overall, the style of the clothing is cool, sexy and whatever is hot at the moment.

Nasty Gal Nasty Gal Marketing and Advertising In the marketing aspect: Nasty Gal does its own publicity online. Nasty Gal uses social networks and its own blog to post publicity and news for their customers. Nasty Gal constantly interacts with their customers online and encourages them to use the hash tag #NastyGal across all social networks by offering free coupons for next purchase and fun contests such as allowing customers to name new products and enter to win online coupons. Nasty Gal posts video marketing on its blog and incorporates other topics their fans might be interested in to keep them constantly checking Nasty Gal social for new updates.

Nasty Gal So, instead of wasting money on a marketing department, Nasty Gal let’s their customers do it for them. Not only do fans provide free marketing for the brand, but the excitement behind. This is a smart marketing because encouraging and rewarding fan loyalty is an easy and fun way to maintain your current clientele while attracting the attention of future customers.

Nasty Gal Having celebrities wear products is another important way of publicity. Some celebrities who have worn Nasty Gal products include; Britney Spears, Kelly Osbourne, Christina Aguilera, Miley Cyrus and Ashley Benson. Also, in 2012, Nasty Gal released the first issue of what was planned to be a semiannual “lifestyle magazine” title Super Nasty, which featured spreads on “fashion, music and culture,” and was included free in customers’ orders. Without a doubt, it is incredible how fast this fashion retailer has grown because Nasty Gal does not have a marketing team; their own customers do the marketing and it has been a success.

Nasty Gal $23 million in revenue in 2011, a three year growth of 10% every year since 2011 and over $40 million in investments. Number 11 on Inc. 5000 list of fastest growing private fashion companies. (Inc is a magazine that is specifically published for people that are involved in any kind of business art/politics/economics etc). 280 full- time employees and now a 500,000 sq foot shipping center in Kentucky. Last year she made a total of $100 million in just revenue. She met with venture capitalist's met with Danny Rimer, a partner at Index Ventures, who has invested in companies such as Net-a- Porter, ASOS and etsy,she gave a slice of $9 million.

Nasty Gal "Nasty Gal is an online clothing store dedicated to bringing you the best of new and vintage clothing from Jeffrey Campbell, UNIF, MinkPink and more. Their buyers search high and low for pieces you won't find anywhere else; be it from the Rose Bowl Flea Market or the racks at showrooms. The Nasty Gal affiliate program is a great way to earn commissions on some of the most unique pieces offering both new and vintage clothing, shoes and accessories. Be sure to sign up for the Nasty Gal affiliate program and start earning today!“ https://darwin.affiliatewindow.com/merchant-profile/4776

Nasty Gal Nasty Gal also asks for model, photographers and fashion bloggers casting since their fan based clienteles are their marketers to become a part of “Nasty Gals Do It Better.” Along with brands their corporate buys and sells, Nasty Gal also find affiliates to work with for their website and press.

Nasty Gal The Nasty Gal corporate team includes a Buying Director, who shops and brings in brands to sell through Nasty Gal, along with a Shoe Buyer and Vintage Buyer. Nasty Gal Collection Fall 2013 include leathers, metallic and trending oil slick materials by design team