Walk Revenue: The Volunteer Affect Shawn M. Ruetz Greater Michigan Chapter

Session Overview Definition of a revenue committee 1 revenue committee’s success Obstacles in developing Establishing Expectations Results and measurement tools Recruitment tips Solutions Wrap-up

Introducing…….. Walk to End Alzheimer’s Revenue Committee Senior level volunteers that will focus on securing revenue. Committee will meet separately from the logistics committee. Specific revenue objectives that may be reached by having a team at their own company, bringing in new sponsorship, recruiting teams with significant income potential, and upgrading the income from existing teams.

Lead Walk Staff Walk Event Chair Team Chair Volunteer Committee Structure Phase I Marketing & Outreach Chair Mission ChairLogistics Chair Sponsorship Chair Committee Volunteers

Lead Walk Staff Walk Event Chair Team Chair Volunteer Committee Structure Phase II Marketing & Outreach Chair Mission ChairLogistics Chair Sponsorship Chair Committee Volunteers Walk Event Co-Chair Committee Volunteers Event Experience Chair Revenue Chair Online Chair (New Phase II) Advocacy (New Phase II)

Lead Walk Staff Walk Event Chair Team Chair Volunteer Committee Structure Phase III Marketing & Outreach Chair Mission ChairLogistics Chair Sponsorship Chair Committee Volunteers Walk Event Co-Chair Committee Volunteers Event Experience Chair Revenue ChairOnline Chair Corporate Leadership Champion Honorary Mission Champion (New Phase III) Advocacy

Team Chair Volunteer Committee Structure Phase III Revenue Sub-Committee Sponsorship Chair Committee Volunteers Revenue Chair Team Recruitment Chair Team Cultivation Chair Additional Sub-Committee Positions: New Team Recruitment Team Re-activation Individual Walker Cultivation Sponsorship Reactivation New Sponsor Recruitment Committee Volunteers (New Phase III)

Revenue Approach = These Successful Results 20% Increase in overall revenue 17% Increase in the average walk amount ($173) 16% Increase in teams 17% Increase in online donations

Committee Member Direct Revenue Sample $2,065 $6,660 $2,06 5 $460 $7,705 $11,688 Other Member s

Establishing Expectations Staff Volunteers Other committee members Pitfalls to avoid

I Asked My Committee the Question “Get to know your committee members. Make us feel like you NEED US specifically and you appreciate what we do, no matter how big or small it is that we do” “Keep us informed on what the meeting will entail and do your best to start & end the meeting on time. Showing us respect for our time is huge as well”

“There are two extremes. Fun, social committees that build friendships and driven, to-the-point, committees to get work done. You have managed to balance between those two extremes quite well. I believe that balance maxes out the productivity of the committee.” “Have set times for all meetings. Start and end meetings on time. Help us with our ideas”

Examples of Committee Expectations Attend and participate in the meetings Secure X number of items for the raffle Secure X number of Signs of Support Raise X amount of dollars as a participant Secure X number of businesses to sell FMNs

Sample Agenda TimeTopicFacilitator 5 minWelcome-Introductions Corporate Leadership Chair 5 minMission MomentProgram Volunteer 15 minGoals & Update  Teams  Sponsorship  Participants  Dollars Revenue Chair 15 minTeam Update  Veteran Teams o Recruitment o Fund raising  New Teams o Recruitment o Fund raising Team Leadership Chair 15 minSponsorship  New sponsorship opportunities o Distribution of contact list to sponsorship committee volunteers  Renewals and upgrades update Sponsorship Chair 10 minNext steps  Assignments  Next meeting Corporate Leadership Chair

$105,000 for 2010! Measurement Tools

Team Goals

Participant Revenue Goals

End Results Together we can meet our goal by achieving benchmarks in the three categories: sponsorship, participant revenue, and wrap around events. Tracking these goals we should be able to reach: 80 teams with an average donation amount of $1, per team (2009 = $1,115.67) 8.1 people per team with an average fundraising amount of $140 (2009 = 7.1)

February Meeting Results Participant amount raised to date- $320 (.3%) Total number of teams- 3 (4%) Total number of participants- 7 (2.3 per team average) Sponsorship $0, Wrap Around $0

Recruitment Tips Connected people within the community Top fundraisers Sales people who visit places you want to recruit from Existing committee members Board or advisory council members

Brainstorm Solutions!

Question & Answers Open Discussion

GOOD LUCK!

LEAD THE WAY