Speakers Bureau Training United Way of Greater Stark County June 19, 2014

Welcome Agenda: Welcome & Introductions Campaign Basics Typical Campaign Rally Telling Our Story Speaking Tips & Guidelines Practice Makes Perfect Expectations & Next Steps Q&A

Campaign Basics What We Do Work with area workplaces to solicit employees for donations –Pledge Cards, Special Events, Rallies, Leadership Events, etc. Rallies! Rallies! Rallies! –Workplaces holding employee rallies experience campaign growth! How You Help Us Provide first-hand knowledge about the need in Stark County Provide first-hand knowledge about the impact of donor dollars on people’s lives and community conditions Be a compelling voice to tell the story

Campaign Basics 4 Double click within black square to play the video, then click arrow. (You must be online to play the videos.)

Typical Campaign Rally Welcomes participants and endorses campaign 2 minutes (CEO/senior executive) Talk about United Way’s work 2 minutes (United Way campaign staff) Agency Speaker / Personal story 5 minutes Make the ask and explain options 2 minutes (campaign coordinator) Conclude the event with a heartfelt thank you & collect 1 minute pledge forms (CEO/company campaign coordinator)

Telling Our Story Timeframe for your talk is usually 5 minutes: Introduction (30 seconds) –Your name, title and agency –Program supported by United Way that you are highlighting (1 sentence)

Telling Our Story Big Picture (2 minutes) –How your program improves our community –Highlight any collaboration between your agency and UWGSC (if appropriate) –“WOW” statistic 7 Double click within black square to play the video, then click arrow. (You must be online to play the videos.)

Telling Our Story One Person at a Time (2 minutes) –Highlight a specific individual success story or community’s problem –Client’s life before receiving service and support –Outcome change in client’s life following service or community -Remember to note: Because of gifts to United Way this service could be provided 8

Telling Our Story 9 Double click within black square to play the video, then click arrow. (You must be online to play the videos.)

Telling Our Story Thank You (30 seconds) –Thank audience for their time and support 10

Speaking Tips Your presentation should only be 5 minutes long Be clear, concise and appropriately enthusiastic Stick to the facts Rehearse so you feel comfortable Relax! You are the expert! Use appropriate facial gestures –Start and end with a smile –Make eye contact as you talk with people around the room Take questions one-on-one AFTER the rally Don’t forget to say thank you!

Do’s and Don’ts Do: Be confident – you are the expert Stand in the center of the room Establish eye contact Relax and breathe Be genuine and positive Know basic details of the audience Don’t: Fiddle with props, pencils, handouts or items in your pockets Use professional jargon Be afraid to pause and take a breath Try to tell them everything about your agency Exceed your time limit Ramble 12

Practice Makes Perfect

Expectations & Next Steps Campaign Overview: Kick-Off: September 12 th Focus on HELPING people in Stark County Campaign Wrap-up: December 11 th Process: Jodi Barnard will schedule and confirm Plan to meet your UW rep 10 minutes prior to presentation Stick to your time limit Remember to thank employees!

Frequently Asked Questions How often will I be asked to speak? I went to the company and the meeting was cancelled/ I couldn’t get in. What happened? What if I need to cancel? 15

Q&AQ&A

Thank You! It is because of your time and efforts that we are able to have a successful fundraising campaign!