The Secret to a Successful Direct Mail Campaign Nonprofit Hub Wednesday, April 22, :30 a.m. CST

Today’s Presenters

Who we are Intro to today’s webinar Giving Tree Associates

Create a Timeline Tip #1

When to begin How much time to build in Create a Timeline

Preparing your list List expansion Quotes from vendors Writing the letter Creating collateral materials Printing What to Include Assembling Note writing Online donations Electronic campaign Acknowledgments Etc.

Structuring Your Timeline

Tip #2 Personalize

Personalize, personalize and personalize! Personalize

Personalize, personalize and personalize! Include personal hand written notes Personalize

Karla, I hope you will join me in supporting IMD Guest House this year. Your support means this world to us! Warmly, Julie

Hi Stacy, As you may know, Giving Tree is near and dear to me. I hope you will join me in supporting the organization this year. Wishing you a happy holiday. Warmly, Julie Apple Hi Stacy, Thank you so much for your past support of Giving Tree. It means the world to us. We hope you will continue your contribution this year. Wishing you a happy holiday season and new year! Best, Julie Apple

Personalize, personalize and personalize! Include personal hand written notes Personalize your collateral materials Personalize

Tip #3 Messaging

Tell a story Messaging

Strong Opening Line

Tell a story Show impact Messaging

Show Your Impact Prove Their Dollar Matters

Tell a story Show impact Make a direct and specific call to action Include a photo Blog post on messaging and contentBlog post Messaging

List Preparation and Expansion Tip #4

Segmenting your list Adding names Updating and/or cleaning data Sort list by leadership contact List Preparation and Expansion

Tip #5 Postage

Nonprofit postage permit USPS nonprofit prices herehere Obtaining a nonprofit postage permit herehere Weigh a sample of your mailing before purchasing postage Blog post on determining your postage needsBlog post Postage

Printing and Mailhouse Tip #6

Do your homework: get quotes Assembling the mailing: in-house vs. mailhouse Blog post on printing and mail houseBlog post Printing and Mailhouse

E-campaign Tip #7

Assemble an e-blast version of the direct mail piece with slightly different content Link to the donation page Use of images Test your eblast Create a plan for your leadership to share with their networks E-campaign

Prepare Your Team and Resources Tip #8

Prepare staff for calls and questions Prepare the database Build an easy-to-run report for updates to leadership Prepare Your Team and Resources

Acknowledgment s and Giving Thanks Tip #9

Acknowledgments vs. giving personal thanks Timely acknowledgment and personal thank you outreach Who to include in the thank you process Acknowledgments and Giving Thanks

Q and A’s

Thank you for joining today’s webinar. Please contact us with any questions: Amy Schiffman Lisa Sheridan