Elissa Schertz, Camp Morasha

Creating a Digital Outreach Plan Social Media, eNewsletters, and Your Website November 22, 2010 Kevin Martone Technology Program Manager Grinspoon Institute for Jewish Philanthropy

Goal: Keep Connected Long After Camp

Camps Can Rebuild Community

Determine Your Goals

What Are Your Goals?  Collect contact info  Re-engage alumni  Event participation  Donations  Enrollment  Continue camp impact long-term (i.e., professional networking)  Other? SMART

Audience? Donors Prospects Alumni Current Families Potential Families 8

Goal: Promote Alumni Reunion Widely

Goal 1______________ Goal 2______________ Goal 3______________ Blogs _____________ Video Sharing _____________ Remixed from Idealware’s Nonprofit Social Media Decision Guide ( Other _____________ Trad. Newsletter/ Direct Mail _____________ Website _____________ Facebook _____________ eNewsletter _____________ Twitter _____________ Other Offline – Events, Calls, Mtgs. _______________ Photo Sharing _____________

Determine Plan and Resources

Revise / Expand? Goals Listen Post Regularly Plan Respond Execute Re-evaluate How Do You Eat An Elephant?

Determine Your Capacity

When?

How?  Tools can help make process more efficient  Be Strategic  15 Minutes Per Day?

Content Calendar – Manage Communications MonthJanuary Week of (Mon. Start) Key Dates & Events Camp Early Bird Special Ends Press Releases Online Website Early bird special ending - link to blog post Blog Early bird special ending - story of camper from last year Embed YouTube video of scholly recipients Facebook Early bird special ending When it's cold in January what HOT activity at camp do you miss most?

Someone to Call for Help

Find Your Assets – Summer Staff  Skills  Emotional Connection

Find Your Assets – Stories, Photos, Video

Find Your Assets – Community

Implement - Tools

Goal 1______________ Goal 2______________ Goal 3______________ Blogs _____________ Video Sharing _____________ Remixed from Idealware’s Nonprofit Social Media Decision Guide ( Other _____________ Trad. Newsletter/ Direct Mail _____________ Website _____________ Facebook _____________ eNewsletter _____________ Twitter _____________ Other Offline – Events, Calls, Mtgs. _______________ Photo Sharing _____________

Remember when they served “Camp Stew”? What was in that anyway? Do they still serve it or did the health inspector get involved? Does anyone remember Lou Carbone? ? Why aren’t the oldest campers in the big bunks this year? It’s tradition, people!! Every I get from camp is asking me for money. Enough! Can’t wait till camp next year! LOL Yeah Camp! Hi! What’s the story about Gary not coming back to camp this year? He was the best asst. dir. there. Shout out to the best bunk at camp: Bunk ABC!

Listen

Respond! “Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.” - Jeremiah Owyang of Web-Strategist.com

ABC Camp ABC

Post Regularly  Content Calendar  Leverage Content  Personal Stories  12:1 Rule

Measure  Collect contact info  Re-engage alumni  Event participation  Donations  Enrollment  Continue camp impact long-term (i.e., professional networking)  Other? S M A R T

Elissa Schertz, Camp Morasha

You Can Do It