Current challenges and why The Give Back Campaign is essential to the future of fundraising Fundraising in 2015 – The Challenges and Opportunities

So many options, Multiple methods, crowdfunding, web, mobile, chq, credit card, pledge, prepay Donor Fatigue, so much demand, not enough supply Social Media, how to manage it, where is it going, Don’t lose your brand to FB Cost of Fundraising, overheads, staff, media Fundraising in 2015 – The Challenges and Opportunities

What is Passive / Residual Fundraising? Income that keeps coming month after month like share dividends. Wealthy people around the world understand residual income, passive incomes that don’t require physical labour to generate income, effectively income derived from interest on money lent. How do organisations accumulate these funds to earn the interest or is there another way they can earn passive income…….. Fundraising in 2015 – Passive / Residual Fundraising

The Give Back Campaign is designed to help:  charities, not for profits & fundraisers tap their supporters everyday shopping power and earn a % of revenue from those purchases.  businesses plan and budget for donations as they become a percentage of sales  consumers to determine where donations are directed The giveback campaign becomes a WIN WIN WIN situation for all involved. What is The Give Back Campaign?

How does it work – The Circle of Support

Businesses - Supporting your community We know from our business that many organisations / schools / clubs are finding it tough to raise funds. There are so many causes that donors can give too. They are giving more but smaller amounts to each cause. The ability for a business to make a donation on shrinking bottom lines is becoming more difficult as they have given in the past and not seen a boost in sales so have become sceptical Business are saying “ If you can’t support me, how can I support you” Businesses understand if they support their communities it’s good for them and their community.

Charities, NFP’s and Causes Most organisations have a database of donors As the challenge of competing causes grows, more needs to be done to keep your donors passionate and aligned with your cause, keeping your message front and center so that when it comes time to them giving again your organisation receives the donation. Every donor though will need a haircut, go out for a meal, take a holiday, buy clothing, get the car repaired, every donor will spend money this week. Imagine the total spend of your supporters each week.

The Give Back Campaign way - Passive Across our communities and online there are thousands of businesses who offer discounts to entice business. Over 700 have already joined us in just the first few weeks. These businesses are now organisations /schools /clubs the cash from the discount as a donation. Business understand if they support their communities it’s good for them and their community. Imagine if every time a supporter of yours purchased from one of our partners your charity would raise funds how powerful that would be. 5% or 10% or more of your supporters spend is Big Money

The equation Let’s show you examples of how your fundraising could be empowered by your supporters, donors or community members who believe in your cause. Example 1 Supporters20 Money Spent*$100 Give Back %1% Amount Raised* $20 Example 2 Supporters2000 Money Spent*$100 Give Back %12% Amount Raised*$24,000

Organisation Benefits Existing supporters do not need to put their hands into their pockets New supporters for your cause can be readily found. Especially Gen Y and Gen Z supporters who are already focused on online shopping. Ready made list of businesses you know are prepared to donate to your cause Return on effort is much higher. Efforts are focused into communications via s, web pages, social media encouraging supporters to change their shopping habits to support the businesses that want to support you

So how does it work– The Basics? When customers present at POS for payment, retailers ask for the customers mobile number and enter it along with the amount and their store pin into a small tablet or smartphone and the transaction is processed. If the Business has a default charity it is supporting and the customer is not in the Give Back Campaign database, the donation will go to the businesses preferred charity. If the customer is registered the donation will go to the customers charity of choice.

So what does it cost - Organisations? Our program for organisations /schools / clubs is totally free. We charge our merchant partners a collection fee with every donation. We collect the funds for the businesses on your behalf and transfer them directly to your back account with a full list of all donors each fortnight.

How do we market the program? The Give Back Campaign website and all merchant partners are promoted via mainstream media, social media, charity, clubs and school databases. The more supporters who register to support their charity, the larger your exposure becomes.

What Next? Complete your application online at

What’s next and how do we get started? Contact us via our website at or call us on Ph 1300 GIVEBACK ( ) Intl