Digital Media Incorporating Digital Media into Political Campaigns. The Leadership InstituteDigital Activism.

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Presentation transcript:

Digital Media Incorporating Digital Media into Political Campaigns. The Leadership InstituteDigital Activism

The Leadership InstituteDigital Activism What is Digital Media?

The Leadership InstituteDigital Activism Digital Media - Engagement The Key to Success in Digital Operations is ENGAGEMENT

The Leadership InstituteDigital Activism Digital Media - Engagement Ladder of engagement.

The Leadership InstituteDigital Activism Digital Media Engagement is important. BUT You need a ONLINE NETWORK to Engage with

Social networks The Leadership InstituteDigital Activism

The Leadership InstituteDigital Activism Social Networks

The Leadership InstituteDigital Activism Digital Platforms Which platforms to use? (web + social media) Complete information on ALL platforms Info should be consistent against all platforms Connect the platforms

The Leadership InstituteDigital Activism Facebook Tips Successful posts are short and visual.  Posts between 100 and 250 characters get about 60% more likes, comments and shares.  Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively. Source:

The Leadership InstituteDigital Activism Facebook Tips Maximize interaction on Facebook.  The best way to get people to like or share something is to ask them to like or share it. Learn best practices at this URL:

The Leadership InstituteDigital Activism Facebook Engagement Comparisons

The Leadership InstituteDigital Activism Twitter Tips

The Leadership InstituteDigital Activism Twitter Tips Maximize interaction on Twitter.  The best way to get people to retweet something is to ask them to retweet it.

The Leadership InstituteDigital Activism Social Media Monitoring TweetDeckHootsuite

The Leadership InstituteDigital Activism Digital Media Digital Platforms are humming. Now what? LIST DEVELOPMENT Build, Manage, Mobilize

The Leadership InstituteDigital Activism The Leadership InstituteDigital Activism Building a List

The Leadership InstituteDigital Activism Building a List List building methods.  Offline Methods (canvassing, events)  Website Signups.  Landing Pages  Online petitions.  Online advertising.  List rentals and exchanges.

The Leadership InstituteDigital Activism

The Leadership InstituteDigital Activism Managing a List Marketing Platforms.  MailChimp  Constant Contact  Campaign Monitor  iContact  aWeber

The Leadership InstituteDigital Activism Managing a List You MUST have an system to be able to manage list effectively  Build Lists  Send broadcasts  Nurture sequences  Results of campaigns  Analytics, split testing and optimization

The Leadership InstituteDigital Activism Mobilizing a list

The Leadership InstituteDigital Activism Mobilizing a list Use specific calls to action.  Share an article on Facebook.  Invite people to campaign events.  Identify campaign volunteerw  Solicit ampaign donations  Turn out your supporters

The Leadership InstituteDigital Activism Digital Voter Contact Can You Use Digital Media to perform: Voter Registration Voter ID Voter Persuasion Voter Turnout Organization Building

The Leadership InstituteDigital Activism Digital GOTV

The Leadership InstituteDigital Activism Digital Media – In Review Ladder of Engagement Build Your Platforms Build Your Lists Utilize for Voter Contact

The Leadership InstituteDigital Activism Questions? Digital Media in Political Campaigns GroundGameHQ.com/leadership-institute

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