By: Phil Ivacic
United States Target Market Age Male or female Middle class or anybody that is hungry I targeted these people because these people eat the most candy.
Size/Form –10 lbs –5lbs –3lbs –1lbs Ingredients Sugar, Chocolate, Cocoa butter, Cocoa Processed with Alkali, Milk fat, Lactose, Soy Lecithin, Vanillin, artificial flavor and milk Packaging –Wrapped like a Hershey bar –Has orange and black wrapping –Says “The Texan” on the outside
10lbs –$ lbs –$ lbs –$ lbs – $2.00 Based off of a 5lb Hershey Bar
Have an advertising commercial on TV from 5 pm to 7 pm –Cheaper –Larger –Better tasting than a Hershey bar Have samples in malls and airports Most people will be eating or hungry at that time of the night and a lot of people go in malls and through airports
Places that sell food Grocery Stores Malls Airports People can grab a snack in a mall or airport if they are hungry and it will be seen in grocery stores and places that sell food
Largest candy bar in the world Cheap for the sizes Great tasting It is cheap for the size yet one is the biggest in the world and it is great tasting.