OUR STORY Section 1 1. A SHORT HISTORY OF SUPEREATS 2 Americans have always been snackers. Historically, JUNK FOOD was king.

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Presentation transcript:

OUR STORY Section 1 1

A SHORT HISTORY OF SUPEREATS 2 Americans have always been snackers. Historically, JUNK FOOD was king.

A SHORT HISTORY OF SUPEREATS 3 The benefits of a healthy diet are now widely recognized. NUTRITIOUS snacks like granola bars, yogurts and juices are ubiquitous…

A SHORT HISTORY OF SUPEREATS 4 …a nutritious AND tasty, mainstream CHIP has to exist now, RIGHT?

A SHORT HISTORY OF SUPEREATS 5 BAKED and POPPED introduce LOW CALORIE chips to consumers…

A SHORT HISTORY OF SUPEREATS 6 …but they offer no NUTRITIONAL VALUE (and what does “All Natural” mean?)

A SHORT HISTORY OF SUPEREATS 7 VEGGIES + CHIPS = GREAT concept…

A SHORT HISTORY OF SUPEREATS 8 …but where are the VEGGIES? 4 th / 5 th Ingredient? It’s a potato chip!

A SHORT HISTORY OF SUPEREATS 9 We found some healthy-ish chips…

A SHORT HISTORY OF SUPEREATS 10 …but they’re just another tortilla chip. #1 ingredient = corn

A SHORT HISTORY OF SUPEREATS 11 Finally, some NUTRITIOUS chips!

A SHORT HISTORY OF SUPEREATS 12 But these look like alien life forms. And they taste like they look.

ENTER SUPEREATS Section 2 13

Two Super Foods: Kale and Chia are #1 / #2 ingredients High in Fiber, Protein, Antioxidants, Omega 3s, Vitamin A / C UNFI Q Trend Report lists kale as “strong growth category” and a brand of chia bars in the “hot new products” Taste has outperformed dehydrated kale products in blind taste testing Transparent ingredients builds consumer trust Eye-grabbing packaging and branding SUPER TASTY. SUPER NUTRITIOUS MOUTH-WATERING FLAVORS:  Sea Salt  Cheddar  Ranch  Garden Tomato & Basil DETAILS  5oz / 1.5oz bags  MSRP: $3.99 / $1.49  Produced at large scale national co-packer KALE CAN BE DELICIOUS  Thin & Crispy; “Dippable”  Shape & Consistency of a Tortilla Chip  Familiarity allows mainstream adoption of kale based snack Note: Ranch, Cheddar flavors not Vegan

THE SNACK GAP Consumers have become more health conscious and educated about nutrition, but new natural products are too unfamiliar for most snackers Expensive Crumbly Looks foreign Impractical Packaging Very Niche Lacks taste Intimidating Filling the Gap Affordable solution to eating healthy Tasty and crispy like a tortilla chip Familiar feel Significant health benefits Outdated Unhealthy Not classy Processed Fattening Empty Calories 15

DETAILED COMPARISON 16 Price per 5 oz.$16.00$13.32$3.63$3.33$3.99 Calories Fat9g5g7g Fiber2g5g2g6g5g Protein5g4g1g4g Vitamin A186%140%0% 50% Vitamin C122%6%0% 35% Taste Score AntioxidantsKale None Kale Omega-3None Chia 1.Based on SuperChips taste tests / focus groups

Where others have failed to combine nutrition, taste and affordability, we succeed WHY WE ARE SUPER Affordable Pricey UnhealthyHealthy 17

Contact Us SuperEats 37 West 8 th St, St. 34 New York, NY SuperEats