Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other person is unauthorized. If you are not the addressee you are prohibited from copying it, distributing it or disclosing it to anyone other than the addressee.

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 2

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 3 Success will be driven by Premium Chocolate which has: Health innovation Driven by the Benefits of Cocoa More visible branding strategies Certification Sophisticated packaging Taste for indulgence Source: Euromonitor International, August, 2013 Category is Growing Mass Market Chocolate in North America is forecasted to grow at 8% over the next 5 years

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 4 Growth has been attributed to: Increasingly widespread acceptance of premium chocolates, spurred both by consumers’ desire to indulge in this “affordable luxury” and by the influence of foodie culture Growth of chocolate retailers, both through franchise expansion and by successful independent shops looking to expand their footprints Continued innovation in packaging and flavors by major and niche chocolate manufactures alike Increased marketing support and advertising expenditures Source: Chocolate Candy in the U.S. by Packaged Facts, 2012 In 2011, Premium Chocolate had grown to 19.7% Share of the Chocolate Category ($1.13 Billion) Premium Chocolate Driving Growth

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 5 Chocolate Trends Chocolate Industry Forecast Includes a Focus On: Sales of premium items that are driving the category High-end varieties Renowned regions Hidden secret recipe Seasonal and boxed assorted chocolates - with sales expected to expand 13% between 2010 and 2015 Chocolates for cooking and baking All Positioned as “Affordable Luxury” Source: Mintel Group, Aug. 2013, Field Lens by Matt Sena, 2013

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 6 The Average American Consumes Chocolate Twice/Week American Chocolate Eatings/Capita % Daily Penetration 107 Times/Year = Twice/Week Source: NPD Snack Track Feb, 2010 Americans Love Chocolate

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 7 25% of US shoppers look for “All Natural” products 17% of US shoppers preferred “Made or Grown in the USA” products 22% of Consumers will travel to a store that is not close to their home to find organic/natural products Sources: Natural Foods Merchandiser, 2012 Market Overview, Key Trends in Food, Nutrition & Health conducted by Kampffmeyer Food Innovation, 2013 MamboTrack Annual Natural and Organic Product Survey, Eco Pulse Survey by the Shelton Group, Gourmet, Natural Chocolate will Generate Incremental Volume and Margin The Ovation® Line Offers Chocolate that is Gourmet, All Natural and Made in the USA

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 8 Women Aged For: Luxurious Chocolate Treat Who Want: A Line of Premium Chocolates Ovation® Is: A Great Chocolate Experience That Deliver: Ovation is made from All-Natural Chocolate Combined with the Best Ingredients Because: The Ovation® Target Consumer

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 9 Ovation® Sticks are A Delicious Treat Individually wrapped sticks are great for portion control or in a candy bowl Ovation® Sticks designed as a light treat perfect for after dinner, after coffee or as a refreshing snack With just 15 calories per stick, it’s a guilt-free snack! All Natural, premium chocolate sticks filled with delectable flavored centers

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 10 Available by the individual flavor or assorted floorstands All flavors were designed to complement the premium chocolate creating a refreshing treat: Dark Chocolate with Mint Filling Dark Chocolate with Cappuccino Filling Dark Chocolate with Orange Cream Filling Dark Chocolate with Irish Cream Filling Milk Chocolate with Caramel Filling

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 11 Ovation® Sticks Pricing Ovation® Sticks 3.5oz 10ct $1.80 cost $2.99 SRP 40% margin Item #DescriptionCase PackList PriceSRP 45800Ovation® Mint Sticks10$1.80$ Ovation® Orange Sticks10$1.80$ Ovation® Irish Cream Sticks10$1.80$ Ovation® Cappuccino Sticks10$1.80$ Ovation® Caramel Sticks10$1.80$2.99

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 12 Ovation® Sticks Floorstands 60ct Assorted Display Options Item #DescriptionCountList Price ct Stick Floorstand: 30 M / 9 Car/ 9 Cap /6 O / 6 IC 60$ ct Stick Floorstand: 30 M / 15 Cap / 8 O / 7 IC 60$ (30) Mint (9) Caramel (9) Cappuccino (6) Orange (6) Irish Cream (30) Mint (15) Cappuccino (8) Orange (7) Irish Cream

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 13 Ovation® has take Break-a-Parts to a New Level Ovation® offers a variety great flavors, which includes our newest variety – the Ovation® Mint Filled Break-a-Part – the only filled BAP in the market! The original Break-a-Part Orange, was traditionally orange flavored chocolate and sold predominantly at the Holidays

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 14 Ovation® Break-a-Parts With a full line of flavors for every palate, Ovation® Break-a-Parts are fun and engaging – and they taste great! Made with all-natural, premium chocolate and available in seven delicious flavors, that are great for sharing and gift giving: Dark Chocolate with Mint Filling Orange Flavored Dark Chocolate Orange Flavored Milk Chocolate Key Lime Flavored Milk Chocolate Raspberry Flavored Milk Chocolate Milk Chocolate with Almonds Pumpkin Spice Milk Chocolate

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 15 Ovation® Break-a-Parts $2.40 cost $3.99 SRP 40% margin Item #Description Case Pack List PriceSRP 15917Ovation® Milk Chocolate Orange BAP12$2.40$ Ovation® Dark Chocolate Orange BAP12$2.40$ Ovation® Milk Chocolate Raspberry BAP12$2.40$ Ovation® Milk Chocolate Key Lime BAP12$2.40$ Ovation® Milk Chocolate Almond BAP12$2.40$ Ovation® Milk Chocolate Pumpkin Spice BAP12$2.40$ Ovation® Dark Chocolate Mint Filled BAP12$2.40$3.99

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 16 Ovation® Break-A-Parts Floorstands 64ct Assorted Display Options Item #DescriptionCountList Price ct BAP Floorstand: 48 MO /16 DO 64$ ct BAP Floorstand: 48 MR / 16 KL 64$ ct BAP Floorstand: 16 M O/ 16 DO / 16 MR / 16 KL 64$ ct BAP Floorstand: 24 MO / 24 PS / 16 DO 64$ (48) Milk Orange (16) Dark Orange (48) Milk Raspberry (16) Key Lime (16) Milk Orange (16) Dark Orange (16) Milk Raspberry (16) Key Lime (24) Milk Orange (24) Pumpkin Spice (16) Dark Orange

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 17 Ovation® on TV! Ovation® Break-a-Parts and Sticks will be featured on Food Factory on the Food Network Episodes will air : January - Canada April - USA

Click to edit Master text styles – Second level Third level – Fourth level » Fifth level Click to edit Master title style Confidential © SweetWorks, Inc. 18 PR Driving Consumer Interest Blogger Coverage and Giveaways Sweet Simple Stuff New use for Ovation® Break-a-Parts! Review, recipe and giveaway! Drug Store Divas O Our Break-a-Parts were part of a photo shoot with Pottery Barn!