Account Map Friends Swarms

The Team Founders Marco De Nichilo Founder/CEO Technical/Developer/Keeper of the vision Product/Strategy/Business David McNabb Founder/CTO Technical/Engineering/Server/iOS Platform/Architecture/Development BAE Systems/Lloyds/nPower Iain McDougall, Taragenyx Serial Entrepreneur / Raising / Growth Jim Duffy, Entrepreneurial Spark Serial Entrepreneur & Mentor Brian McGuire, Entrepreneurial Spark Serial Entrepreneur & Advisor Advisors Why us? Wealth of experience and history of combining new technologies to extract value. Anticipated incoming co-processing technology to ensure platform groundwork was in place for the new enabling location tech. Excellent support network of entrepreneurs and advisors facilitated by E-Spark. Advantage in understanding of current location technologies and what is possible. Aidan Smeaton Android Dev (Glasgow Bus Finder App) Marek Siupik Server Dev (MSc CS Warsaw UoT) Jordan Wright Server/Front-End Dev

What is Swarmly? Swarmly is the worlds first live public location sharing & communication platform. -iOS & Android Apps -Proprietary Location API -Strong Trademarked Brand/Logo & Brand Recognition -5+ years experience & know-how in latest location tech -2+ Man years development work in platform -Validation Our Mission To help you discover and get the best of the world around you with a real time map of the globe. Friends, people, places and crowds – as it happens – on your smartphone.

Validation 12.7k+ signups, 5-15 unmarketed downloads per day concurrent continuous daily live sharers 1.57m venue pollinations 110m+ location updates Multiple marketing requests Multiple 3 rd Party API requests 3 rd party use for location based competitions TechCrunch called Swarmly ‘Waze for People’ Featured on Dragons Den Featured on CNN Mexico Featured on VentureBeat Featured Dublin Web Summit 2013 Checkins Concurrent UsersConcurrent Live Sharers

Hardware [Monitoring Hardware] Software [Smartphone app] Private [siloed data] Public [visible data] Swarmly: Location Sharing Platform  Life 360: Family Tracker Service  Not focused on a small group of family Foursquare: Checkin Service  Automated check-in Euclid: Hardware foot traffic reporting  Wider coverage Placed Foot traffic reporting  Network/Country /Platform Agnostic Competition

Seed Round Year123 Sales£ 212,595.99£1,041,623.15£3,934, Cost of Sales£ 67,544.32£115,151.51£465, Overheads£78,450£579,000£1,394,000 Profit/Loss£66,601.67£347,471.64£2,074,319.08

Route to Market - Activity Swarmly is distributed via iOS App store Google Play store Payments for in-app subscription will be paid via app store Payments for advertising campaigns will be taken via a web based campaign management interface We intend to reach our target market (initially students) via PR Campaigns Club/Pub Venue Partnerships [CPL first partner] University Student Union PR & Event Sponsorship [Ideally, Strathclyde] Twitter/FB/Google & Social Media Campaigns Reaching out to location sharing communities (ex google latitude for example) Interacting with users and requesting product feedback directly within the app Marketing App Install Ads [Facebook/Twitter] - Targeting growth locations and demographics – Approx 25p per user acquisition

Route to Market - Product We will also grow interest and business through product innovation: Product  Web based product – no sign in required – aimed at piquing curiosity from non-users and giving existing users desktop access  User Communication & Interaction  Ad unit capabilities - On Map/Proximity Notifications  Marketing & analytics dashboard Business  Simple self-service interface for proximity based campaigns.  Branded Marketing partnerships / Promoted Swarms  In-app purchases  Swarmly As A Platform – 3 rd party data supply/display

In the next 3-5 years we aim to: Grow to 5M Registered Users 3M Simultaneous Logged in Users 1M Simultaneous Live Sharers Grow as an independent location data provider or Seek Exit, Potential Acquirers Google - Augment their private location sharing features Twitter - Augment their tweet geo-location functionalities Placed - Augment their location-collection capabilities Euclid - Augment their location-collection capabilities Exit