San Francisco| August 13–17 Social Media Optimization Tools That Won’t Break the Bank Lisa Buyer The Buyer Group – Interactive PR and Social Media President/CEO – Publicist Search Engine Watch Journalist (speaker logo)

San Francisco | August 13–17, 2012 | #sessf Meet Lisa Buyer Publicist, Columnist, Specialist. Social #PR Chat Editor CEO of The Buyer Group, a Social PR agency Search Engine Watch Columnist Clients include B2B, B2C, Public, and Private companies across a spectrum of industries. Frequent industry speaker and writer for various publications including ClickZ, SocialPRChat, and SearchEngineWatch.com. University of Florida (Go Gators!) graduate with a degree in Public Relations & Business

San Francisco | August 13–17, 2012 | #sessf Social Media

San Francisco | August 13–17, 2012 | #sessf The

San Francisco | August 13–17, 2012 | #sessf Social

San Francisco | August 13–17, 2012 | #sessf No Pain! Social Media Optimization Social Media - What’s is costing you? Productivity Efficiency Time

San Francisco | August 13–17, 2012 | #sessf Social Media Optimization Tools Free to Affordable Social Collaboration Promote across multiple networks Measurement Offer Multiple Benefits Lead generation Spread good

San Francisco | August 13–17, 2012 | #sessf Learn how to put Social Media to work for

San Francisco | August 13–17, 2012 | #sessf Social Media Tools Affordable and Easy Increase Productivity Improve Efficiencies Save Time Make

San Francisco | August 13–17, 2012 | #sessf 8 SMO

San Francisco | August 13–17, 2012 | #sessf Social

San Francisco | August 13–17, 2012 |

San Francisco | August 13–17, 2012 | #sessf Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec massa urna. Mauris et augue eros. Aenean consequat purus non nunc egestas bibendum. Praesent fermentum auctor ligula quis mollis. Donec ullamcorper tincidunt elit in convallis. Ut varius risus ut massa varius lacinia et nec turpis. Ut accumsan condimentum sollicitudin. Quisque ornare posuere volutpat. Sed lobortis tincidunt dolor, vel semper orci cursus id. Ut dolor felis, bibendum sed pellentesque ac, convallis sed leo. Nunc tempus, tellus ac sollicitudin accumsan, mi elit mattis nunc, ac suscipit eros augue sit amet felis. Proin at ligula hendrerit odio vulputate posuere. Aliquam augue nunc, porttitor ac sagittis vel, suscipit vel est. Nullam vel odio velit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nulla at interdum dui. Pellentesque malesuada, ante sed porttitor vehicula, turpis libero gravida erat, sed accumsan dui nunc in nunc. Maecenas sed justo risus. Integer auctor ultrices eros non tempor. Mauris at ante in lorem vehicula interdum. Donec vulputate, odio ac vehicula vehicula, erat risus pulvinar massa, at vehicula tellus sapien ut ipsum. xx Z Z

San Francisco | August 13–17, 2012 |

San Francisco | August 13–17, 2012 | #sessf Working on a story Ideas, sources, proofs Submit

San Francisco | August 13–17, 2012 |

San Francisco | August 13–17, 2012 | #sessf Inside the organization Outside the organization Social sharing Private and public

San Francisco | August 13–17, 2012 | #sessf fits together the most popular types of productivity and collaboration tools into one social and search-friendly platform, including: To-do lists Shared calendars Live chat Task management Social accountability Cloud-based file sharing Community building Google Doc Integration fits together the most popular types of productivity and collaboration tools into one social and search-friendly platform, including: To-do lists Shared calendars Live chat Task management Social accountability Cloud-based file sharing Community building Google Doc

San Francisco | August 13–17, 2012 |

San Francisco | August 13–17, 2012 | #sessf

The search and social side of Search-friendly Trending hash tags Twitter feeds and Twitter handles Tweet a link to the tracks that are public to promote your panel and increase conference exposure Facebook sharing TIP Subtrack could include a 140 character-ready tweet with a Twitter handle and conference event hashtag

San Francisco | August 13–17, 2012 | #sessf

What can you do with this session Join our panel’s group Find our Power Points Supporting articles and resources Share stats on Facebook/Twitter/ Collaborate with everyone Continue the conversation after the

San Francisco | August 13–17, 2012 | #sessf Cost:

San Francisco | August 13–17, 2012 | #sessf What if you had trusted bloggers spreading the word for you and sharing your content?

San Francisco | August 13–17, 2012 | #sessf Content distribution Content generation Engagement Cost:

San Francisco | August 13–17, 2012 | #sessf Social Media Promotion Case

San Francisco | August 13–17, 2012 | #sessf Affordable SM Promotion Platforms – Facebook is primary integration – Great for Sweepstakes Contest – Easy to use – Results Oriented – Excellent customer

San Francisco | August 13–17, 2012 |

San Francisco | August 13–17, 2012 | #sessf

Results: SMO to build your brand exposure Grow Your Fan Base Create Interactions Generate Leads Attract Publicity

San Francisco | August 13–17, 2012 | #sessf Supplement the Promotion Facebook Ads Blast Website Banner Ads Google Remarketing Blog Post/Press Release Offline marketing – Signs, Postcards,

San Francisco | August 13–17, 2012 | #sessf Starting at $30/month For 1 Page Up to 1000

San Francisco | August 13–17, 2012 | #sessf Affordable SM Promotion Platforms – Facebook is primary integration – Great for Sweepstakes Contest – Easy to use – Results Oriented – Excellent customer

San Francisco | August 13–17, 2012 | #sessf Affordable SM Promotion

San Francisco | August 13–17, 2012 |

San Francisco | August 13–17, 2012 |

San Francisco | August 13–17, 2012 | #sessf Free 1 page Unlimited apps $30/month Unlimited pages Unlimited

San Francisco | August 13–17, 2012 |

San Francisco | August 13–17, 2012 |

San Francisco | August 13–17, 2012 | #sessf What if you could pitch your company news via Video Tweets Images Sharing tools for FREE?

San Francisco | August 13–17, 2012 | #sessf

What if you had trusted bloggers spreading the word for you and sharing your content?

San Francisco | August 13–17, 2012 | #sessf Content distribution Content generation Engagement

San Francisco | August 13–17, 2012 | #sessf What if you could eliminate piecing together reports into one dashboard? No more excel Facebook Insights for $1 a Day?

San Francisco | August 13–17, 2012 | #sessf Let’s talk measurement Cost: $1/day Social Intelligence Dashboard All your data in one place

San Francisco | August 13–17, 2012 | #sessf

10 SMO Takeaways Discover social collaboration tools - like Tracky - improve social media productivity and efficiency – more economic value! Find the social media community within the community in places like Triberr – put it to work for you Let social media tools work for you using promotions and content with powerful images

San Francisco | August 13–17, 2012 | #sessf 10 SMO Takeaways Use sweepstakes to attract quality fans/subscribers and convert fans into leads/prospects using easy social media apps such as Wildfire, North Social or Lujure Tell your story and spread your news with social and social friendly tools such as PitchEngine IDEA! Collaborate inside and outside your organization – public or private – on your next content strategy or to find new talent. Make your blog super sharable with social media tools like Buffer – that give your subscribers a way control their tweet flow

San Francisco | August 13–17, 2012 | #sessf 10 SMO Takeaways Super size the share opportunity - Make your blog super sharable with social media tools like Buffer – that give your subscribers a way control their tweet flow Break out of hell – Take the conversations into a more efficient and environment that pulls all your social media tools together What’s the economic value? Let’s optimize the measurement - Imagine all your data in one place, social media should measure up – use dashboards such as Blitzmetrics to stalk the competition and monitor your success.

San Francisco | August 13–17, 2012 | #sessf Today’s PR Optimized Publicized Socialized

San Francisco | August 13–17, 2012 | #sessf

Speaker:Lisa Buyer, President & CEO The Buyer Group Website: Twitter: LinkedIn: Facebook: YouTube: Blog: