Text Text

Multimedia Elements u Text u Graphics u Animation u Sound u Video

Text u vital u content - headlines, subtitles, captions u directions - menus, buttons u variety - styles, sizes, colors, effects, three- dimensions, animations, links and hypertext

Text u Fonts u True Type u printer u screen u Typefaces u serif u sans serif u Spacing u kerning u leading

Designing with Text u choose TrueType fonts or use bitmapped graphics u align text at the left u use colors that contrast with the background u use serif fonts for large bodies of text u use sans serif fonts for titles, headings, & callouts u make sure the text is a readable size u 12-point font size and 18-point leading u keep blocks of text shorter than 60 characters

Using Text in Multimedia  Typeface Type terminology: Arial Courier Times

Using Text in Multimedia  Typeface Type terminology: Italic Bold Underline  Font  Style

Using Text in Multimedia  Typeface  Font  Style Type terminology: Leading  Point  Leading

Using Text in Multimedia  Typeface  Font  Style Type terminology:  Point  Leading  Kerning

Using Text in Multimedia  Character metrics Type terminology:

Using Text in Multimedia  Character metrics Type terminology:  Case  Serif versus sans serif serif sans serif

Using Text in Multimedia Designing with text  Strike a density balance  Consider legibility when choosing fonts  Avoid too many different faces  Adjust leading and kerning for readability  Explore colors and backgrounds  Use anti-aliasing

Using Text in Multimedia Designing with text  Minimize lines of centered text  Use distorted layouts to grab attention  Surround headlines with white space  Distinguish text links with colors and underlining  Make efficient use of screen real estate  Use drop caps and initial caps

Using Text in Multimedia Designing with text Menus for navigation

Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction

Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction Fields for reading PortraitLandscape

Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction Fields for reading HTML documents

Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction Fields for reading HTML documents Symbols and icons

Using Text in Multimedia Designing with text Menus for navigation Buttons for interaction Fields for reading HTML documents Symbols and icons Animating text

Computers and Text Macintosh screen resolution = 72 pixels per inch The font wars  Adobe PostScript  Adobe Type Manager (ATM)

Computers and Text Macintosh screen resolution = 72 pixels per inch The font wars  Adobe PostScript  Adobe Type Manager (ATM)  TrueType (TT)

Computers and Text Macintosh screen resolution = 72 pixels per inch The font wars Font foundries Managing fonts

Computers and Text Character sets  ASCII character set  Extended character set  Unicode

Computers and Text Character sets Mapping text  Across platforms  Across languages  Special characters in HTML © makes ©

Summary u Text may seem simple and fairly insignificant, but it provides an important information-delivery medium in multimedia applications. Example