Type Anatomy of Click anywhere on the screen to view the next slide,

Slides:



Advertisements
Similar presentations
The Art and Technique of Arranging Type
Advertisements

Typography: The basic building block of any printed page.
Typography. Base line Base line The imaginary line on which all characters rest.
Typography Selecting appropriate typefaces for a document. Typography.
Typography Selecting appropriate typefaces for a document. Typography.
2006 Adobe Systems Incorporated. All Rights Reserved. 1 INTRODUCTION TO TYPOGRAPHY DESIGN.
The art or process of printing with type Typography.
Spacing Click anywhere on the screen to view the next slide, or use the arrow keys to move forward and back. Type.
Desktop Publishing Ann Ware Fall, Desktop Publishing Using a computer with page-layout software to design, edit, and produce professional-looking.
Typography Typogra Typography Typogra. Designers use typography to communicate a client's message to an audience. They explore the creative possibilities.
Typography the art of using (text) fonts and font styles to produce professional looking publications the art of using (text) fonts and font styles to.
Fonts. A typeface is a set of characters with a common general design and shape (Word refers to typeface as font).typefacefont Type characters rest on.
Typography. It’s not just the words, but the shape, size of headline and letters can attract readers. Typography important enough to warrant own journaljournal.
The Elements of Typography. The Anatomy of Type Baseline: The invisible line where letters sit.
RIDDLE What goes around the world but stays in a corner?
content/uploads/2010/03/Death_by_Typography_by_GCORE1.jpg.
 Font is also commonly called type or text › They all mean the same thing You can say font face or type face but they mean the same thing.
® Copyright 2008 Adobe Systems Incorporated. All rights reserved. ® ® 1 INTRODUCTION TO TYPOGRAPHY DESIGN Vocabulary and Guidelines.
Typography and Space for Web Design Important Issues From Web Style Guide.
Design Project 1 (Part 4): Abstraction Using Type Combination
TYPOGRAPHY APPLIED DESIGN GRADE 12. ANATOMY of a LETTER BASELINE Invisible line that the letters sit on Rounded letters (like “e”) may extend slightly.
Typography Conveys mood Communicates attitude. The Letters X-height –the height of the main body of a lower case letter (literally, the x) x j Cap height.
Fall Unit 2. Development Module 8: Typography & Design.
Words are communication. What do they say? The meaning should come before the look of the type is considered. The primary task of graphic design is to.
TYPOGRAPHY.
DTP Notes.
Print Medium. • Advantages & Limitations • Typography • Readability • Layout.
For desktop publishing, actual texture if the feel of the paper. Is it rough or smooth to the touch? Textures can also be visual. On the web, especially.
Visual Rhetoric: Headers and Typography Professor Stevens Amidon Department of English and Linguistics, IPFW.
Typography Terms. o.php?viewkey=d26eb03e91d5741a4a 3b.
Fonts! Week 3 – Intro to Desktop Publishing. Typography Definition: The study of type and its characteristics Type does many things – Conveys the message.
All of the following terms describe parts of a font that give the eye visual clues to decoding the letters while reading. Many of these terms stem from.
Typography: Basics. Type Basics Typography: The design of letterforms and the arrangement of them in two-dimensional space. Type font: A complete set.
In Modern Publication Design Compiled by Dianne Smith, CJE Alief Hastings High School Houston, TX.
Terms to Know Primer A few more terms Typeface – single set of letterforms Type Family – several font designs representing a range of style variations.
The art of using text to produce professional looking publications.
Anatomy of Type Anne Metcalf. Objective Students will be able to recognize the characteristics that distinguishes one typeface from another: Baseline.
DTP Word 2002 Chapter 2 Preparing Internal Documents.
Desktop Publishing Review. What is a rough sketch used in planning a layout and design?
Measurements in the Graphic Communications
Some tips on type From Before & After: Graphics for Business By John McWade.
Adfadfjkahgjklncklvzan;kltjeiopqrjtl ;idadioeqrupepqnz,mcvn.zm,xcn;kjafdl k;ja;dlfkmdklajfladkjfowieujkfjvnaei luriopqueriopqjwlkrnm,adsnfkl;ajdf;l kajsdfko;jio[qeukeqopriueioquro[qjz,
Measurements in Graphics & Design UNIT 8 – Introduction to Graphics and Design.
Graphic Design  Graphic Design is a form of visual communication.  Communicate a message  Using typography and graphic elements.
The art of using text to produce professional looking publications.
Typography. the design and use of typefaces as a means of visual communication how to select, size, arrange, and use typefaces.
Desktop Publishing & Design. Baseline The invisible grid line the characters sit on.
High School of Dundee Typography. Base line Base line The imaginary line on which all characters rest.
UNIT 4 - TYPOGRAPHY Digital Communications I. 3-D  an effect that gives the illusion of depth.
TYPOGRAPHY BASICS BY: ASHLEY POFFENROTH. ASCENDER The part of a letter that extends above the body.
DPT I Jeopardy Introduction to Desktop Publishing Introduction to Layout & Design Text Features Graphics Additional Publication Features Q $100 Q $200.
Template by Bill Arcuri, WCSD Click Once to Begin JEOPARDY! Final Exam Review Journalism I.
Words are communication. What do they say? The meaning should come before the look of the type is considered. Choose typographic styles and sizes that.
FontSFontSFontSFontS aka Typography. Font Parts Lets break fonts down by their parts!
Design and Typography Chapter Designing a Publication Designing is the process of determining the format and layout, then creating Format: how and.
Graphic Design Mrs. Lacks. Typography Is the art and skill of arranging text so that language is visible Essentially, all forms of writing are typography.
Typography Design.
TMD1073 Digital Illustration Chapter 3 : Typography
The art of using text to produce professional looking publications.
Letter Styles Yr 11 Mock GCSE revision: lesson 4 Learning objectives:
Typography Typography is the art and technique of creating and composing type in order to convey a message. Words are communication. What do they say?
google. ca/imgres. imgurl= braincrumbtrail
Basic Desktop Terminology
Understanding Typography
Different Strokes in Cursive Writing
Selecting appropriate typefaces for a document.
Typographic Terms.
White Space Balance Shape
Source: Digital Desktop Publishing--Font Basics
Desktop Publishing Terminology
Presentation transcript:

Type Anatomy of Click anywhere on the screen to view the next slide, or use the arrow keys to move forward and back.

T yp Anatomy of Type meanline baseline An imaginary line that establishes the height of the body of lowercase letters. T yp baseline An imaginary line upon which the base of each capital letter rests.

T yp Anatomy of Type capline x-height An imaginary line that runs along the tops of uppercase letters. T yp x-height The distance from the baseline to the meanline. The height of the body of lowercase letters.

dp Anatomy of Type ascender descender A stroke on a lowercase letter that rises above the meanline. dp descender A stroke on a lowercase letter that falls below the baseline.

de Anatomy of Type bowl counter A curved stroke enclosing a counter. The negative space that is fully or partially enclosed by a letterform.

do serif Anatomy of Type hairline Short strokes that extend from and at an angle to the upper and lower ends of the major strokes of a letterform. do hairline The thinnest strokes within a typeface that has strokes of varying weights.

h Anatomy of Type terminal stroke The end of any letterform that does not end with a serif. h stroke Any of the linear elements within a letterform.