Ecotourism The New Travel Style

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Presentation transcript:

Ecotourism The New Travel Style Stacy Polkowske BA506

Tourism Typology

Ecotourism Defined “Responsible travel to natural areas that conserve the environment and improve the welfare of local people” (TIES 1990)

Aspects of Ecotourism Local Economics More $ to the people Natural World Connection Conservation & Protection Outdoor Recreation Cultural Emergence “Off the beaten track” Educational Language, Food, Festivals, Sports, History

Ecotourist Profile Experienced travelers Higher education Higher Income Bracket Age: middle to elderly Opinion leaders Ask & tell friends about trip Important source of travel information

Consumer Demand & Operator Support 62% - Cultural learning is important 59% - Support protecting the environment 38% - Willing to “pay more” to use eco-travel companies 49% of British tour operators have a responsible tourism policy

Let’s Go to Jamaica! Mass Tourism Options “matured market” “projected flat growth” Ecotourism Options “growing 20-35% a year”

Ecotourism On-line Resources www.ecotourism.org www.ecotourism.cc www.responsibletravel.com

Ending Thoughts & Numbers… In 2004, tourism generated $5.49 trillion for global economy. Tourism is a top money maker for 83% of developing countries. Ecotourism growing 3 times tourism industry as a whole. Ecotourism options puts up to 95% of money into local economy.