All of the following terms describe parts of a font that give the eye visual clues to decoding the letters while reading. Many of these terms stem from.

Slides:



Advertisements
Similar presentations
The Key Element in Desktop Publishing Design
Advertisements

Typography: The basic building block of any printed page.
More Information on Graphic Design & Color: A few pointers for your websites & other e- publications Dr. Jennifer Bowie.
WORKING with TYPOGRAPHY The art of skillfully arranging and presenting type to gain attention.
Desktop Publishing Ann Ware Fall, Desktop Publishing Using a computer with page-layout software to design, edit, and produce professional-looking.
Typography the art of using (text) fonts and font styles to produce professional looking publications the art of using (text) fonts and font styles to.
The Elements of Typography. The Anatomy of Type Baseline: The invisible line where letters sit.
TYPOGRAPHY vasuki belavadi reader dept. of communication s n school university of hyderabad.
Typography. What message do these fonts convey?  Jokerman  Old English Text  Brush Script  Curlz  Edwardian Script.
1.01 Investigate typefaces and fonts.
RIDDLE What goes around the world but stays in a corner?
content/uploads/2010/03/Death_by_Typography_by_GCORE1.jpg.
1.01A – What typefaces should be used for various displays?????
1.01 Investigate typefaces and fonts.
Multimedia & Webpage Design
 Font is also commonly called type or text › They all mean the same thing You can say font face or type face but they mean the same thing.
Categories TYPE of Text is the most essential ingredient in design communication. With type you communicate in two distinct ways. The first message your.
Character Formatting MOAC Lesson 3.
10. Typography The basic terminology & concepts of working with type
Fall Unit 2. Development Module 8: Typography & Design.
Typography 2.01 Investigate typefaces and fonts..
Visual Rhetoric: Headers and Typography Professor Stevens Amidon Department of English and Linguistics, IPFW.
Answer question 1. Answer question 2.
Typography Terms. o.php?viewkey=d26eb03e91d5741a4a 3b.
Digital Interactive Media
Q: Invitation to the prom A. Decorative/Ornamental B. Sans Serif C. Script D. Serif.
Typography All types of t y pe Typography Defined The design, arrangement, style and appearance of type matter constitute typography.
Typography The Art of designing with words and letters.
The art of using text to produce professional looking publications.
DTP Word 2002 Chapter 2 Preparing Internal Documents.
TYPOGRAPHY - DFP b7 Distinguish between serif and sans serif fonts Objective: Given resource material/lecture, the student will identify both serif and.
TYPOGRAPHY 1.01 INVESTIGATE TYPEFACES AND FONTS..
Typograpy. Type Type - Categories Serif Fonts  Oldstyle  Transitional  Modern  Slab Serif Sans Serif Fonts Script Decorative Monospaced.
Typography Graphic Design Fundamentals
Typography 1.01 Investigate typefaces and fonts. (Rev. 2011)
TYPOGRAPHY What is Typography?
Type Categories. Type Terms Stress: if you drew a line between the two thinnest parts of a letter S No stress Diagonal stress.
The art of using text to produce professional looking publications.
Desktop Publishing & Design. Baseline The invisible grid line the characters sit on.
C a t e g o r i e s of T y p e. Oldstyle Diagonal Stress Serifs on lowercase letters are slanted Moderate thick/thin transition in the stroke Examples.
Typography. The Target Audience Publications are created to convey a message to the intended audience, called the target audience. The target audience.
UNIT 4 - TYPOGRAPHY Digital Communications I. 3-D  an effect that gives the illusion of depth.
What are we interested in? 1. Understand Design 0 2. Digital Image design 3 3. Time-based media Webpage design 2 1.
Typography A Key Element in Design A. Definition of Typography Typography is the appearance and arrangement of the characters that make up text on a page.
Words are communication. What do they say? The meaning should come before the look of the type is considered. Choose typographic styles and sizes that.
FontSFontSFontSFontS aka Typography. Font Parts Lets break fonts down by their parts!
Design and Typography Chapter Designing a Publication Designing is the process of determining the format and layout, then creating Format: how and.
Graphic Design Mrs. Lacks. Typography Is the art and skill of arranging text so that language is visible Essentially, all forms of writing are typography.
MOAC Lesson 3.  From the HOME TAB you can change the capitalization of text using the change case icon in the font group.  Select the text, Home Tab,
Digital Interactive Media
Digital Interactive Media
Digital Interactive Media
Font & Typeface Principles of Information Technology
Digital Interactive Media
The art of using text to produce professional looking publications.
Typography Typography is the art and technique of creating and composing type in order to convey a message. Words are communication. What do they say?
google. ca/imgres. imgurl= braincrumbtrail
Basic Desktop Terminology
2.01 Investigate typefaces and fonts.
The Art of Type 9/17/2018.
Typography The Art of designing with words and letters.
Multimedia & Webpage Design 1.01 Investigate typefaces and fonts.
2.01 Investigate typefaces and fonts.
Desktop Publishing Terminology
Digital Interactive Media
Multimedia & Webpage Design 1.01 Investigate typefaces and fonts.
Digital Media Notes Your Name.
Formatting Techniques
Multimedia & Webpage Design 1.01 Investigate typefaces and fonts.
Character Formatting MOAC Lesson 3.
Presentation transcript:

All of the following terms describe parts of a font that give the eye visual clues to decoding the letters while reading. Many of these terms stem from a time when type was hand-written using wedge-tipped pens.

 Refers to the height of the lowercase letters.

 Imaginary horizontal line on which characters rest.

 Distance between the baseline and top of the capital letters.

Parts of the letters that extend above the x-height.

Parts of fonts that extend below the baseline.

 Is the thickness of line in the font.

 The number of characters that can be printed in one horizontal inch.

 Point Size: l/72 of an inch. 72 points are equal to one inch

Are the flares at the end of the letters

 Examples of Serif Fonts  Times New Roman  Garamond

 Without small strokes at the end of characters.  Examples of Sans Serif Fonts:  Arial  Tahoma  Antique Olive

 A set of characters with a common design and shape.  Such as Impact, Times New Roman, Arial

 4 categories of styles  Normal (regular, roman)  Bold  Italic  Bold italic

 Decorative first letter of paragraph or sentence used to draw the reader’s eye.  Usually used in a newsletter or article at the beginning of text.

 Which refers to the horizontal spacing between letters or characters.

 Refers to the amount of added vertical spacing between lines of type. In consumer-oriented word processing software, this concept is usually referred to as "line spacing".

6 Categories into which most type can be placed.

1. fonts with serifs.  The serifs are always slanted on lowercase letters.  These fonts make good body text.  They are easy to read and hard to distinguish from each other.  Example: Goudy Old Style, Centaur

 Fonts have serifs that are thin & flat on lowercase letters.  These fonts are very good for headlines.  Example is Bodoni

 fonts have little or no thick/thin transition at all.  Called Monoweight fonts.  Serifs are thick & horizontal  These fonts are dark and extremely easy to read.  Used for body text.  Example: toxica

 Monoweight fonts  The word “sans” means without.  Fonts without serifs.  Example: Delicious, Franklin Gothic, Arial, Trebuchet MS

 Fonts appear to have been hand written.  Usually used to add style to a design.  Not for body text.

 Fonts are ornamentals.  Never used as body text.  Often include symbols or flairs  Use them carefully.