Principles of Web Design 6 th Edition Chapter 5 – Web Typography

Objectives Understand type design principles Understand Cascading Style Sheets (CSS) measurement units Use the CSS font properties Use the CSS text properties Build a font and text properties style sheet Customize bulleted and numbered lists 2

Understanding Type Design Principles 3

Choose fewer fonts and sizes Choose available fonts Design for legibility Avoid using text as graphics Text choices become more important for smartphones 4

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Choose Fewer Fonts and Sizes Your pages will look cleaner when you choose fewer fonts and sizes of type Decide on a font for each different level of topic importance, such as page headings, section headings, and body text Communicate the hierarchy of information with changes in the size, weight, or color of the typeface 6

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Use Common Web Fonts The user’s browser and operating system determine how a font is displayed To control more effectively how text appears on your pages, think in terms of font families, such as serif and sans-serif typefaces 8

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Using Proprietary Fonts The CSS3 font-face property lets you link to a font, download it, and use it in style rules The common browsers support the font-face property, though they each implement it differently The font-face property opens a new range of fonts to make web pages more attractive and legible Web designers or the clients they work with must be prepared to pay licensing fees 11

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Design for Legibility Browser version, operating system, and video capabilities can produce variations in the weight, spacing, and rendering of the font families to individual users 13

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Avoid Creating Text as Graphics New font options means less text as graphics Most web sites use text graphics in one form or another whether for a main logo, banner, or advertisement Because you add download overhead with every additional graphic, save text graphics for important purposes Whenever possible, use HTML-styled text on your pages, including creating HTML and CSS-based navigation 15

Understanding CSS Measurement Units 16

Understanding CSS Measurement Units CSS offers a variety of measurement units The measurement values you choose depends on the destination medium For print media, use absolute units of measurement For the web, use relative units of measurement 17

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Absolute Units Specify a fixed value P {margin: 1.25in;} Cannot be scaled to client display Should only be used when exact measurements of destination medium are known 19

Relative Units Enables scalable web pages that adapt to different display types and sizes Recommended method for web page design Relative measurement values such as em and px are designed to let you build scalable web pages that adapt to different display types and sizes The W3C recommends that you always use relative values 20

The em Unit The em is a printing measurement, traditionally equal to the horizontal length of the capital letter M in any given font size In CSS, the em unit is equal to the font size of an element It can be used for both horizontal and vertical measurement The em is a printing measurement, traditionally equal to the horizontal length of the capital letter M in any given font size In CSS, the em unit is equal to the font size of an element It can be used for both horizontal and vertical measurement 21

Percentages Percentages for fonts work exactly the same as ems For example, if the default paragraph font size is 12-point text, a 100% font size equals 12 point; a font size set to 125% based on a 12- point default would be 15 points. 22

The ex Unit The ex unit is equal to the height of the lowercase letter x in any given font The height of the lowercase letter x varies widely from one typeface to another 23

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The rem Unit Works exactly like the em unit, but relative to the root element of the document 25

Viewport Percentage Units These units are relative to the size of the device viewport window Similar to percentage units, except they are based on the root container rather than immediate parent container 26

Using the CSS Font Properties 27

Using the CSS Font Properties font-family font-face font-size font-style font-variant font-weight font (shorthand property) 28

Specifying Font Family Allows specification of generic font family names (e.g., sans-serif) or a specific name (e.g., Arial) p {font-family: sans-serif;} p {font-family: arial;} 29

Generic Font Families Serif Sans serif Monospace Cursive Fantasy 30

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Specific Font Families The font-family property lets you declare a specific font family such as Arial or Verdana The user must have the font installed on his or her computer; otherwise, the browser uses the default font 32

Font Fallbacks You can specify a list of alternate fonts The browser will attempt to load each successive font in the list If no fonts match, the browser falls back to the default font p {font-family: arial, helvetica, sans-serif;} 33

Specifying Font Face rule lets you specify a font to be downloaded In the style {font-family: Generica; src: url( In the document: h1 {font-family: generica, serif;} 34

Specifying Font Size The font-size property gives you control over the specific sizing of your type You can choose from various length units such as ems or percentages The following rule sets the block quote element to 1.5 em Arial: blockquote {font-family: arial, sans-serif; font- size: 1.5em;} 35

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Specifying Font Style This font-style property lets you specify italic text Remember that italic text is hard to read on a computer display Use italics for special emphasis only The following rule sets italicized text for the note class attribute. note {font-style: italic;} 37

Specifying Font Variant The font-variant property lets you define small capitals 38

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Specifying Font Weight The font-weight property lets you set the weight of the typeface You can use numerical keyword values The following style rule sets the warning class to bold.warning {font-weight: bold;} 40

Using the Font Shortcut Property The font shortcut property lets you abbreviate the more verbose individual property listings The following rules produce the same results p {font-weight: bold; font-size: 18pt; line-height: 24pt; font- family: arial;} p {font: bold 18pt/24pt arial;} 41

Using the CSS Text Properties 42

Using the CSS Text Properties text-indent text-align line-height vertical-align letter-spacing word-spacing white-space text-decoration text-transform text-shadow 43

Specifying Text Indents Use the text-indent property to set the amount of indentation for the first line of text and element such as a paragraph You can specify a length or percentage value The following rules set an indent of 2em for the element and -2em for the element: p {text-indent: 2em;} blockquote {text-indent: −2em;} 44

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Specifying Text Alignment Use the text-align property to set a horizontal alignment for the lines of text and element You can specify for alignment values – Left – Center – Right – Justify The following style rule sets the P element to justified alignment p {text-align: justify;} 46

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Specifying Line Height You can specify either a length or percentage value for the line height Line height is also known as leading the white space between lines of text The following rule sets the line height to 150% p {line-height: 150%;} 48

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Specifying Vertical Alignment The vertical-align property lets you adjust the vertical line of text within the line box Vertical line works only on in-line elements You can use this property to superscript or subscript characters The baseline sub and super values are the most evenly supported You can also use vertical alignment to align text with graphics 50

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Specifying Letter Spacing The letter-spacing property lets you adjust the white space between letters, often called kerning Length you specify is added to the default letter spacing The following rule sets the letter spacing to four pixels: h1 {letter-spacing: 4px;} 53

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Specifying Word Spacing The word-spacing property lets you adjust the white space between words in the text The length you specify is added to the default spacing The following rule sets the word spacing to 2 em h1 {word-spacing: 2em;} 55

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Specifying Text Decoration The text-decoration property lets you apply line effects to your text Underlining should not be used except for hypertext links Some sites choose to remove the underlining from the hypertext links with this property 57

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Specifying White Space The white-space property lets you control how paragraph text wraps and preserve white space 59

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Specifying Capitalization The text-transform property lets you change the capitalization of text Useful for headings Lets you change text formatting without actually editing the text h1 {text-transform: uppercase;} 61

Specifying Text Shadow The text shadow property lets you define a shadow that is displayed behind text You can specify the horizontal and vertical offset as well as the blur value The first two length values indicate the horizontal and vertical offset The third length value specifies the blur amount h1 {text-shadow: 2px 2px 2px #666;} 62

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Customizing Bulleted and Numbered Lists 64

Customizing Bulleted and Numbered Lists The list-style properties let you control the visual characteristics of bulleted and numbered lists 65

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Specifying the list-style-type Property The list-style-type property lets you specify one of three types of markers for a list You can choose a symbol, a numbering system, or an alphabetical system 67

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Specifying the list-style-image Property The list-style-image property lets you easily attach an image to a list and have it repeated as the list symbol The following code shows the style rule that attaches an image to a bulleted list: ul {list-style-image: url(pawprint.gif);} 69

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Specifying the list-style-position Property The list-style-position property lets you determine the placement of the list marker 71

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Summary Use type to communicate information structure HTML text downloads faster than graphics-based text Use fonts that appear consistently across operating systems Standardize your styles Use external style sheets Test your work Design for legibility 73

Summary Choose the correct measurement unit based on the destination medium Use font properties to control the look of your letter forms Use text spacing properties to create more visually interesting and legible text 74