What is the Aboriginal Art Economy? What does it mean to be an economically strong art centre?

Aboriginal and Torres Strait Islander Art Economies Project Non-profit research with a strong emphasis on outcomes for artists, agents and others Research starting now > 2015/ = consultations and feedback

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Production Artists working with art centres, for themselves and for private dealers Success and failures of art centres: understanding performance and impact Un/licensed merchandise Micro-enterprise project working in three regions Art outside the art centres Potential of licensed designer and other products

Marketing and Consumer Dynamics Primary and secondary [+] sales Hierarchy and layers of the market: ‘fine art’ through middle market to ‘tourist art’ What happens at the ‘pointy end’ affects what happens below it What and how are consumers/buyers influenced? Marketing project Online and e-commerce project

Writing and talk about art What is written and said publicly about the art industry, about art work and how it is made, quite possibly has real impacts on the ‘art economy’, to the advantage of art centres, or not. Promotional representations and stories about collectors, prizes and commissions help to set ‘taste’. Ideological debate in print over the past few years – what business models are being promoted, by whom?

Big Issues Volume of art production: scarcity or oversupply? Pricing Marketing: types and strategies Entrepreneurship > social enterprise: how to understand an art centre and ‘performance’ Overall economic analysis: scope and scale, economic relationships