1 1 Global Purchasing & Supply Chain gmsupplierdiversty.com Communicating the Impact and Return on Investment (ROI) of Supplier Diversity Initiatives Reginald E. Humphrey Senior Manager, Supplier Diversity Reginald E. Humphrey Senior Manager, Supplier Diversity

2 2 Global Purchasing & Supply Chain gmsupplierdiversty.com Effective Communication: 5 C’s  Consistent- Strategic cadence with a repeatable process  Credible- Accurate data/content  Clear-Simple language with relevant messages  Concise-Make an impact!  Customized- Adapt to your audience (Approach & Delivery)  Consistent- Strategic cadence with a repeatable process  Credible- Accurate data/content  Clear-Simple language with relevant messages  Concise-Make an impact!  Customized- Adapt to your audience (Approach & Delivery) “People who know what they’re talking about don’t need PowerPoint ” -Steve Jobs

3 3 Global Purchasing & Supply Chain gmsupplierdiversty.com Making an impact is a balancing act!

4 4 Global Purchasing & Supply Chain gmsupplierdiversty.com What is the ROI of Supplier Diversity?  Customer Differentiator  Community Impact  Unique network of suppliers  Economic common sense  Customer Differentiator  Community Impact  Unique network of suppliers  Economic common sense Keys to promoting SD; 1.Exposure- Training, Engagement, Communication 2.Appearance- Credible staff w/ active business initiatives 3.Performance- Shared accountability & accurate data

5 5 Global Purchasing & Supply Chain gmsupplierdiversty.com ROI Breakdown Customer Differentiator  Associate customer loyalty data with products & diverse customers  Increase product exposure & incentivize purchases - Ride & Drive - Supplier Discounts Community Impact  Promote local supplier investments  Share hiring stats  Advertise supplier involvement in community outreach projects

6 6 Global Purchasing & Supply Chain gmsupplierdiversty.com ROI Breakdown Unique Network of Suppliers  Share best practices (NMSCDC/AIG)  Promote M/WBE Business to Business advantages via real life examples  Celebrate & Leverage JV’s & Strategic Alliance benefits (Capacity/Logistics/IP) Economic Common Sense  Explain the demographic buying power of the future  Align product portfolios with target customer segments  Share the cyclical value proposition  Capture supplier purchasing power & results

7 7 Global Purchasing & Supply Chain gmsupplierdiversty.com How do you elevate the ROI internally ?  Consistent Communication - Internal Newsletters - Timely Performance Updates (Executives & Worker Bees) - Relevant training that ties into overall department strategies  Reward/Recognition - Annual advocacy awards with associated benefits  Utilize volunteers - Trade fairs/Matchmakers/Fundraisers  Share the accountability - Joint target agreement & inclusion in Performance Reviews - Assign Leaders outside of your group  Consistent Communication - Internal Newsletters - Timely Performance Updates (Executives & Worker Bees) - Relevant training that ties into overall department strategies  Reward/Recognition - Annual advocacy awards with associated benefits  Utilize volunteers - Trade fairs/Matchmakers/Fundraisers  Share the accountability - Joint target agreement & inclusion in Performance Reviews - Assign Leaders outside of your group

8 8 Global Purchasing & Supply Chain gmsupplierdiversty.com How do you elevate the ROI externally ?  Consistent Communication - External Newsletters - Diversity Council engagement & work streams - Relevant training to ensure alignment & sustainability  Reward/Recognition - Special invitations/Supplier Spotlights/Tier 1 & 2 Connections  Co-Chair Initiatives - Training/Fundraisers/Community Outreach Projects  Share the accountability - Ongoing development initiatives (Project ONE/DSDP) - Joint assessment of the business model & future alignment  Consistent Communication - External Newsletters - Diversity Council engagement & work streams - Relevant training to ensure alignment & sustainability  Reward/Recognition - Special invitations/Supplier Spotlights/Tier 1 & 2 Connections  Co-Chair Initiatives - Training/Fundraisers/Community Outreach Projects  Share the accountability - Ongoing development initiatives (Project ONE/DSDP) - Joint assessment of the business model & future alignment

9 9 Global Purchasing & Supply Chain gmsupplierdiversty.com Our Mission: Drive I.D.E.A.S.

10 Global Purchasing & Supply Chain gmsupplierdiversty.com Thank you for your attention! Let’s Drive Diversity Together!