TAKING AN ACTIVE ROLE TO EDUCATE LIQUOR LICENSEES

HISTORY Michigan Licensed Beverage Association ® (MLBA ® ) has 2500 members statewide Founded in 1930s Members own all sizes and types of establishments in the liquor business Three companies have evolved from the original: A for-profit mutual insurance company, the not-for- profit membership association and the non-profit National Hospitality Institute ® which administers the educational programs

EDUCATION

Expanded educational programs to cover variety of stakeholders Hired a law enforcement officer and a retired enforcement supervisor from Michigan Liquor Control Commission as consultants Motto: Do it right the first time NATIONAL HOSPITALITY INSTITUTE ®

In 1983 the Association created the Techniques of Alcohol Management ® (TAM ® ) program for Michigan The program has expanded nationwide This is a 3 hour server training program that emphasizes the goals of TAM ® TECHNIQUES OF ALCOHOL MANAGEMENT ®

GOALS OF TAM ® Instill an attitude of professionalism and ethical conduct in staff who sell beverage alcohol. Effectively identify and respond to false identification and underage purchasing and possession. Effectively identify and respond to intoxicated customers. Identify methods to maintain safety, control of the establishment, positive image and good customer relations while responding to incidents. Understanding of federal, state and local laws relating to beverage alcohol sales.

TAM ® PHILOSOPHY Classroom training is critical –Interaction –Interpersonal Skills –Benefit from other’s experiences On-line and self-taught computer classes –Don’t provide skills for inexperienced servers –May be effective for renewal or refresher course

TAM ® INSTRUCTORS Must have law enforcement or hospitality industry experience All trained by a TAM ® Master Trainer Are evaluated on a regular basis Are updated on law changes and learning techniques regularly

TAM ® STUDENTS Employees and owners of liquor licensed establishments Must take and pass a test to become certified Certification is good for three years

TAM ® CURRICULUM

TAM ® Pre-Test Alcohol is a depressant. True or False? In Michigan, it is illegal to consume alcohol while working in a bar. True or False? An average mixed drink contains nearly twice as much alcohol as a 12 oz beer. True or False?

LAWS & ETHICS All people who sell alcohol need to be aware of the laws concerning alcohol –Federal –State –Local Server’s responsibility –Not to sell alcohol to underage or intoxicated persons (Dram Shop Liability) –Public safety

CLINICAL EFFECTS OF ALCOHOL Servers should know how & why alcohol affects people –Absorption, distribution, BAC Recognize signs in customers –Lowered inhibitions –Take action before person is intoxicated Better consumers –Servers know how alcohol affects to them –Can recognize the signs in themselves

TAM ® TECHNIQUES Tools for the server and seller –How to recognizing signs of intoxication –Ways of refusing service Underage purchasers Intoxicated patrons –Keeping a daily log Servers that are trained develop skills that are used consistently

PREVENTING UNDERAGE PURCHASE & CONSUMPTION Making a diligent inquiry –ID checking techniques –Recognizing false identification –Types of false identification Informed servers are able to make good decisions

CONFLICT RESOLUTION Trained people can handle most situations Risks to the customers and the business are minimized People feel safe in an environment with no disturbances Successful businesses make successful communities

OTHER TRAINING AVAILABLE

MICHIGAN LIQUOR LAW ENFORCEMENT TRAINING SEMINAR™

TRAINING PROGRAM FOR POLICE OFFICERS Developed in 2005 and MCOLES-Certified 8-hour class designed to educate enforcement officers Fee is $150 which is eligible for grant funds Valuable Resources

CURRICULUM License Types and the Licensing Process Liquor Law and Administrative Rules Violations & Decoy Operations Hearings, Objections to Renewal & Revocations Working with Licensees Working with MLCC –Using MLCC website

Developed in 1999 as the New Licensee Program to address the following: –MLCC and Health rules & regulations –Violation and hearing process –Developing internal operating procedures –Building working relationship between law enforcement and licensees Updated in with broader appeal to all licensees It is a voluntary 8-hour program offered several times a year MICHIGAN LIQUOR LICENSEE TRAINING SEMINAR™

SUCCESSFUL BAR MANAGEMENT™ Managing Bartenders & Wait staff –Key skills to teach bar personnel Bartender Theft –Course describes exactly how bartenders steal –Learn what to do about it Beverage Control –Keeping up with the inventory –Tips on how to organize inventory

CONTACTS National Hospitality Institute Sign up for or schedule a class Become a TAM ® instructor Tracy Lee Hulin ext 3032 Ronalee Polad ext 3019