© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice HP StorageWorks UK&I FY09 Business Priorities Adam Thew UK&I Business Unit Manager

HP Restricted. HP and Channel Partner Internal Use. UK&I ESS Total Addressable Market (TAM) By 2011 the UK&I Storage Market is bigger than the Total Server Market

HP Restricted. HP and Channel Partner Internal Use. 3 Storage as a Service 1% Open SAN Stg Infras SW 5% Data Protect & Recovery 5% 3% 21% Virtual Tape Stg Mgmt Stg Replication Device Mgmt LE/MR Automation LE/MR Tape Drives Archive & HSM File Systems 31% 6% Enterprise Nearline NAS 4% 0% 3% Legend HP Share HW $1B 2008 rev SW Storage as a Service 2% 1% 10% %14 Ext Das 15% LowMid High Low Mid to Mid/High High GM % Industry CAGR -20%-10%0%10%20%30%40% Source: Disk/SW: IDC Disk & Software Storage Systems Qtrly Trackers – Q108, Tape: IDC Branded Tape quarterly tracker – Q407 WW Storage Market TAM, Industry growth and GM%

HP Restricted. HP and Channel Partner Internal Use. UK&I Storage Market Projections 2009 Market Size:$2,495M Market Growth:3.8% Technology trends: Growth in NAS (10.2%), Storage S/W (9.5%) and SAN ( 6.5%). Flat in FC Infrastructure (-0.9%). Declines in DAS (-7.2%) and Tape (-5.7%) Market Opportunity breaks down as follows: SMB $645M / 5.5% Y-Y Mid-market $214M / 3.7% Y-Y Enterprise $1,327M / 3.1% Y-Y Public Sector $309M / 4.3% Y-Y

HP Restricted. HP and Channel Partner Internal Use. 5 UK&I External Storage Market Trends Vendor’s Market Share, CQ208 Units Market Share Trend Revenue Market Share Trend Q208 Share Q/Q Growth Y/Y Growth Vs Mkt Y/Y 4Q Y/Y Growth Vs Mkt HP14.2%(17.1%)18.2%1.3x1.1x EMC24.9%11.1%17.4%1.3x1.6x Dell14.2%(20.1%)39.3%2.9x3.2x IBM9.1%19.4%(10.1%)-- NetApp10.0%3.0%11.6%0.9x0.8x Sun7.4%22.2%12.7%0.9x1.7x HDS4.3%(40.3%)59.7%4.4x1.0x Others15.8%(15.1%)(2.4%)-- Market(6.2%)13.6%1.0x Q208 Share Q/Q Growth Y/Y Growth Vs Mkt Y/Y 4Q Y/Y Growth Vs Mkt HP26.9%(17.5%)66.4%2.1x1.8x EMC6.3%32.4%102.2%3.2x Dell15.9%(16.7%)23.4%0.7x0.4x IBM6.9%62.4%4.4%0.1x0.4x NetApp6.6%(30.0%)33.2%1.0x3.3x Sun6.6%50.8%26.1%0.8x1.2x HDS1.9%(38.7%)211.2%6.6x8.7x Others28.8%(11.3%)10.4%0.3x0.0x Market(9.2%)32.1%1.0x

HP Restricted. HP and Channel Partner Internal Use. 6 UK&I Total DAS Market Trends Vendor’s Market Share, CQ208 Units Market Share Trend Revenue Market Share Trend Q208 Share Q/Q Growth Y/Y Growth Vs Mkt Y/Y 4Q Y/Y Growth Vs Mkt HP23.9%(53.4%)(3.7%)-- EMC2.1%29.7%(7.2%)-- Dell15.9%(22.2%)4.8%-- IBM21.9%31.4%(3.2%)-- NetApp0.0%---- Sun9.3%(0.1%)(22.9%)-- HDS0.8%(40.6%)46.2%-- Others26.1%(21.3%)(9.3%)-- Market(25.3%)(5.9%)1.0x Q208 Share Q/Q Growth Y/Y Growth Vs Mkt Y/Y 4Q Y/Y Growth Vs Mkt HP44.0%(56.7%)(2.3%)-1.5x EMC0.1%30.1%6.8%1.9x0.4x Dell26.0%(12.1%)23.0%6.4x2.7x IBM11.5%14.3%2.3%0.7x- NetApp0.0%---0.0x Sun8.3%25.8%(4.4%)-3.1x HDS0.0%(34.9%)137.1%38.2x7.0x Others10.1%(20.5%)(2.4%)-- Market(37.7%)3.6%1.0x

HP Restricted. HP and Channel Partner Internal Use. 7 UK&I Total NAS Market Trends Vendor’s Market Share, CQ208 Units Market Share Trend Revenue Market Share Trend Q208 Share Q/Q Growth Y/Y Growth Vs Mkt Y/Y 4Q Y/Y Growth Vs Mkt HP6.9%(13.0%)15.6%2.3x0.0x EMC40.1%(22.1%)2.7%0.4x1.3x Dell4.1%39.7%34.9%5.1x- IBM7.1%45.4%(0.7%)-10.0x NetApp34.1%3.4%10.7%1.6x1.9x Sun0.8%(25.9%)(27.8%)-- HDS0.0%--- Others7.0%(10.6%)6.3%0.9x- Market(8.3%)6.8%1.0x Q208 Share Q/Q Growth Y/Y Growth Vs Mkt Y/Y 4Q Y/Y Growth Vs Mkt HP17.2%3.1%31.5%0.9x- EMC11.1%36.0%250.0%7.5x9.4x Dell15.6%94.7%47.2%1.4x- IBM2.2%67.9%93.3%2.8x0.9x NetApp19.0%(33.2%)41.3%1.2x6.7x Sun0.4%(26.8%)(74.7%)-- HDS0.0%---- Others34.4%(8.5%)8.1%0.2x0.1x Market(0.8%)33.4%1.0x

HP Restricted. HP and Channel Partner Internal Use. 8 UK&I Total SAN Market Trends Vendor’s Market Share, CQ208 Units Market Share Trend Revenue Market Share Trend Q208 Share Q/Q Growth Y/Y Growth Vs Mkt Y/Y 4Q Y/Y Growth Vs Mkt HP14.9%(6.0%)18.0%0.7x0.8x EMC27.5%28.4%25.5%1.0x1.2x Dell16.4%(14.7%)81.2%3.3x2.2x IBM8.8%6.4%(11.9%)-0.2x NetApp7.6%2.5%12.6%0.5x0.6x Sun9.1%40.0%56.6%2.3x3.3x HDS6.1%(40.3%)61.4%2.5x0.8x Others9.7%(16.6%)(6.8%)-0.6x Market(0.4%)24.6%1.0x Q208 Share Q/Q Growth Y/Y Growth Vs Mkt Y/Y 4Q Y/Y Growth Vs Mkt HP19.2%66.7%111.3%1.7x0.8x EMC9.8%30.3%71.0%1.1x Dell19.1%(14.1%)146.6%2.3x1.7x IBM7.0%19.3%(11.8%)-0.4x NetApp7.1%(24.1%)22.1%0.3x0.9x Sun13.7%90.6%118.0%1.8x2.2x HDS5.1%(38.8%)216.4%3.3x3.8x Others18.9%(8.4%)15.2%0.2x0.4x Market7.8%64.8%1.0x

HP Restricted. HP and Channel Partner Internal Use. UK&I Current Situation Excellent work in the past year to build the foundations of a solid Storage business in UK&I. But no significant change in HP’s Market Share: EMC is the clear 24.9% then the chasing pack of: 14.2% 14.2% 10.0% 9.1% 7.4%

HP Restricted. HP and Channel Partner Internal Use. HP StorageWorks Value Proposition Change-ready to accelerate growth Cost-effective to lower costs Trusted partner to mitigate risks Bridge the gap between data explosion and storage infrastructure Predictable SLAs Ease-of-use More flexibility Application integration Broad Portfolio Reduced TCO Energy efficiency

HP Restricted. HP and Channel Partner Internal Use. Cost-effective – Reduced TCO Bridging the gap between data explosion and storage infrastructure Operations Steps Clicks Time HPEMCNetApp Provisioning TCO Storage consumption low Cooling makes up two thirds Need for “Chip–to–Chiller” Energy costs Deduplication − Accelerated − Dynamic Management Thin Provisioning Virtualization Storage Efficiency

HP Restricted. HP and Channel Partner Internal Use. Change Ready - Adaptive Infrastructure IT Systems & Services Security Power & CoolingManagementVirtualizationAutomation Scalability based on standards IT services and support Pro-active, built-in infrastructure and data protection Compliance validation Energy- efficient computing Unified infrastructure management Integrated IT and business services management Pooling and sharing of IT resources Dynamic control of IT service delivery Unified servers & storage SATA & SFF Tape Thin Provisioning Deduplication Storage Essentials Common Mgmt Encryption & Key Mgmt Pooled storage everywhere Automated end-to-end provisioning HP StorageWorks… bridging the gap between data explosion and storage infrastructure Current stateFuture state Next-generation data center High-cost IT islands Low-cost pooled IT assets

HP Restricted. HP and Channel Partner Internal Use. Trusted partner - StorageWorks Portfolio Bridging the gap between data explosion and storage infrastructure Integrated with applications, HP servers, software & services Store SAN/Tiered storage XP, EVA, MSA Storage Blades Unified storage All-in-One, EVA File Services NAS PolyServe, ProLiant Storage Server Protect Replication BC, CA Security Secure Key Mgr Backup SW Data protector Disk- and tape- based backup & media VLS, D2D, ESL, EML, MSL AI Drive Archive Content- addressable storage Integrated Archive Platform SATA/FATA Archiving software , DB, Files Medical archive solution Manage

HP Restricted. HP and Channel Partner Internal Use. FY09 StorageWorks Key Initiatives Make HP Famous for Storage Grow External Disk Market Share >17%  Increase Share of Wallet in targeted storage TOP 500 Accounts  Implement successful vertical marketing initiatives  Aspire to be the preferred Storage Partner for System Integrators  Grow XP and VLS Significantly  Achieve Leadership in the mid-market via Channel  Leverage ESS Telelead initiative as mid-market growth engine  Expand channel coverage model to a broader set of partners  Re-establish entry SAN dominance  Grow MSA Family and its cross-sell opportunities as SMB Storage Consolidation solution  Formalize our ROBO offer and drive growth of MSA & D2D  SWD lead in Storage for Blade & Server Virtualisation  Maximize Attach in Bladed Storage  Ensure MSA/EVA the default SAN Storage in Blade Environments  Grow Market Share in Enterprise NAS Segment  Ensure successful launch of ExDS  Improve GTM activities to support a significant ramp in ExDS and PolyServe/CGW Grow  Maintain Tape, Infrastructure & HDD business  Keep Tape & Tape Automation business running  Retain HBA & Switch Unit Attach Rates & grow in line with array sales  Continue to focus on healthy HDD upgrade business & Software Attach  Installed base business using the APOS Engine  Establish a closed loop E2E installed base farming model in all sub-regions Maintain  Easy to do business with  Dramatically improve our end-to-end quote to cash process, especially with partners  Design it “right”, install it right, support it right  Improving our escalation processes  Improve our support processes (on-site repair, call centers, spare parts) TCE/TPE