Intel Confidential 1 Benefits of Intel ® Centrino ™ Mobile Technology 이성호 이사 Technical Marketing Manager Internet Solutions Group

2 Intel Confidential Agenda  Environmental Overview  Consumer Market Segmentation  Intel ® Centrino™ Mobile Technology Overview  Summary

Intel Confidential 3 Environmental Overview

4 Intel Confidential Consumer Market Segment Continues to Grow… Consumer Market to Make up ~35% of Total Notebooks Shipped in 2003 and Beyond Source: Worldwide mobile PC forecast to 2006 by end-user segment, Gartner, October 2002 Consumer Growth due to: –Decrease in system price points –Increase in mobile system performance –Increase in wireless home networking technologies Strong growth through 2004 for peripherals –69% increase in MP3 players –32% increase in digital camcorders –20% increase in digital cameras (Cahners In/Stat Group 2000)

5 Intel Confidential Wireless Takes Off Around the World… Source: Public Wireless LAN Hot Spots: Worldwide Trends and Forecasts, Gartner, August 2002 Worldwide Acceptance and Promotion of Hot Spots  Cafe/Restaurants  Community Hot Spots  Hotels  Airports Most Common Wireless Growth: More Hotspots = More Notebook Demand

6 Intel Confidential Notebook Market Segment Continues to Grow and Bifurcate Source: Overall Volume Numbers – DisplaySearch Mobile PC TAM (08’02) Segmentation Estimates – Intel Estimate (Q4’02) Mobility Portability Two distinct categories of notebook users emerging – Portability and Mobility Mobility segment drives growth *Source: Intel estimates, Q4’02

Intel Confidential 7 Consumer Market Segmentation

8 Intel Confidential Notebook PCs: Two Distinct Segments TODAY Portability Mobility EOY 2003 Mobility Buyer Desires the freedom and flexibility of being unwiredDesires the freedom and flexibility of being unwired Breakthrough mobile performanceBreakthrough mobile performance Wants wireless connectivityWants wireless connectivity Looks for sleek, light notebook PCs with extended battery lifeLooks for sleek, light notebook PCs with extended battery life Mobility Desktop Replacement Buyer Focuses on speed and desktop-like features (large screen and keyboard, multiple drives, expansion slots)Focuses on speed and desktop-like features (large screen and keyboard, multiple drives, expansion slots) Moves plug-to-plugMoves plug-to-plug Battery life, form factor, wireless not criticalBattery life, form factor, wireless not critical Portability

9 Intel Confidential Creating a New Category / Brand PORTABLE STEREOS Walkman* “Boom Box” Small, carry anywhere for continuous musical enjoyment Portable from one fixed location to another NOTEBOOK PCs Mobility Portability Sleek & slim, carry anywhere, continuous productivity due to its wireless LAN capability and breakthrough mobile performance 1 For occasional portability, moving from one fixed location to another (generally plug to plug) 1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. As measured by MobileMark* System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. Please visit for more information. Not a New Concept… It’s Been Done Before ! * Other names and brands may be claimed as the property of others.

10 Intel Confidential What to Sell: Mobility or Portability What’s Important to You? Desktop-like features Plug to plug user Battery life, form factor, wireless NOT critical Freedom & Flexibility of being UNWIRED Values wireless LAN connectivity Wants sleek, light notebooks with extended battery life  Performance  Portability  Integrated WLAN  Extended Battery Life  Thinner, lighter designs  Breakthrough mobile performance Each category has it’s own distinct set of attributes catering to differing mobile computing needs

Intel Confidential 11 Intel ® Centrino™ Mobile Technology Overview

12 Intel Confidential What is Intel ® Centrino™ Mobile Technology? *Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See for more information. Intel ® 855 Chipset Family Intel ® Pentium ® M Processor *Images not to scale + Intel ® PRO/Wireless 2100 Network Connection +  Integrated wireless LAN capability  Breakthrough mobile performance*  Enables extended battery life  Thinner, lighter designs

13 Intel Confidential Intel ® Centrino™ Mobile Technology Performance Benefits Mobile optimized micro-architectureMobile optimized micro-architecture 1MB L2 cache1MB L2 cache Scaleable chipset solutionsScaleable chipset solutions USB 2.0USB 2.0 Battery Life Benefits Mobile optimized micro-architecture Support for Enhanced Intel SpeedStep ® TechnologySupport for Enhanced Intel SpeedStep ® Technology Power optimized processor busPower optimized processor bus Optimized internal clock gatingOptimized internal clock gating Form Factor Benefits Improved thermal solutionsImproved thermal solutions Thin micro FCPGA/BGA packagingThin micro FCPGA/BGA packaging Increased integrationIncreased integration Wireless Benefits Integrated Intel ® PRO/Wireless Network ConnectionIntegrated Intel ® PRO/Wireless Network Connection Extensive verificationExtensive verification Pentium® M Processor Intel® 855 Chipset Intel® PRO Wireless More Than A Processor – Designed to Enable on the Four Criteria of Mobility Intel ® Centrino™ Mobile Technology Pentium ® M Processor Intel ® 855 Chipset Intel ® PRO Wireless

14 Intel Confidential WHr WHr WHr 316 Intel ® Pentium ® M Processor Performance and Battery Life Mobile Intel ® Pentium ® 4 Processor-M 2.40 GHz Intel ® Pentium ® M Processor 1.60 GHz Mobile Intel ® Pentium ® III Processor-M 1.20 GHz Intel ® Pentium ® M Processor based systems deliver outstanding mobile experience 1 Relative Performance Battery Life (minutes) 1 System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See for more information. *Other names and brands may be claimed as the property of others. Configurations and Disclaimers Source: Intel. Configuration: Intel® Pentium® M Processor 1.60 GHz, Intel 855PM chipset, 512MB PC2100 DDR266, ATI* Mobility* 7500, Battery Capacity 48WHr; 14.1” TFT 1024x768. Mobile Intel® Pentium® 4 Processor-M, 2.40 GHz: Intel 845MP chipset, 512MB PC2100 DDR266, ATI* Mobility* 7500, Battery Capacity 48WHr; 14.1” TFT 1024x768. Mobile Intel® Pentium® III Processor-M 1.20 GHz, Intel 830M chipset, 512MB PC133 SDRAM, S3* SuperSavage* IXC 1014, Battery Capacity: 43WHr; 14.1” TFT 1024x768. All Platforms: 40GB hard drive 5400 rpm, 1024x762x32bit color, FAT32 File System. Windows* XP* Professional Normalized to Mobile Intel Pentium III Processor-M 1.20 GHz Performance Baseline MobileMark* 2002 – Performance MobileMark* 2002 – Battery Life (Minutes)

15 Intel Confidential A Family of Products For all Notebook PC Designs 2002 Intel ® Centrino TM Mobile Technology Scales Across All Notebook PC Form Factors 2003 Mini Notebook & Convertible* Sub-Notebook & Convertible* Thin & Light Notebook & Convertible* Size & Weight Slate* Full Size Notebook *Tablet PC Form Factors

16 Intel Confidential Summary  Consumer NB market segment is growing rapidly and bifurcating into two categories – Mobility and Portability  Mobility Category growth is outpacing the Portability Category  Wireless capability is the key driver in the Mobility segment  Intel ® Centrino™ mobile technology is Intel’s premier notebook PC brand  Intel’s new Intel ® Centrino™ mobile technology with integrated wireless LAN capabilities was designed specifically for wireless notebook PCs – delivering outstanding mobile performance and enabling extended battery life and thinner, lighter designs. 1  in a lighter, thinner design, with integrated wireless capabilities. 1,2 1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See for more information. 2 Processor speed is a useful means of comparing within a processor family, such as between two Intel(r) Centrino(tm) mobile technology based systems but not relevant when comparing between processor families. In other words, an Intel® Centrino™ mobile technology based system at 1.6 GHZ should be compared to an Intel® Centrino™ mobile technology based system at 1.3 GHZ, not to an Intel® Pentium® 4 processor based system at 2.4 GHz. *Third party names are the property of their respective owners