Strategic Plan for Enrollment Management Taskforce Presentation August 24, 2010 Recruitment Sub-group

Charges for the Recruitment Subgroup 1.Establish strategies to increase prospect pools. 2.Establish strategies to improve identification and recruitment of target populations; including demographic shifts, and new target markets. 3.Establish strategies to identify potential new programmatic areas-- increase into new markets. 4.Establish strategies to increase credit hour enrollments. 5. Establish targets/working models within defined sub-groups of student enrollments to meet institutional enrollment goals. 6. Identify appropriate utilization of technology to improve operations & to advance the agenda. 7.Establish strategic priorities and outcomes that address all of the above and achieve overall goals.

Recruitment targets to meet institutional enrollment goals Undergraduate (New Freshmen & New Transfers)

Recruitment targets to meet institutional enrollment goals Graduate (New Masters, Doctoral, Student-at-Large)

Recruitment targets to meet institutional enrollment goals Law

Recruitment targets to meet institutional enrollment goals Total of All New Students (headcounts)

Strategic Objectives 1.Increase Latino and Asian-American enrollment. Staffing - full-time position for a Latino/Hispanic-specific recruiter. Target locations are Aurora, Chicago, and Rockford. Establish an office of "Early Outreach" to provide campus visits from Trio Programs throughout the state, and coordinate a summer residential program. Create on-campus programming for current Hispanic/Latino NIU students with a goal of increasing applications from NIU graduates to NIU's Graduate School and College of Law. Partner with the Alumni Association and Alumni Board to establish a Latino alumni recruitment program. Increase Spanish language capacity on-campus and in promotional media.

Strategic Objectives 2. Increase transfer student enrollment. Staffing: Establish a position for an NIU recruiter for junior colleges-- located within feeder junior and community colleges. Establish dual admission and dual enrollment programs that allow students to complete their associate degree while pursuing a baccalaureate degree. Assess transfer demand for off-campus programs among transfers that are "place-bound". Explore providing transfer course credit evaluations at the time of admission. Partner with other universities and four-year colleges to provide first two or three years of prerequisites toward programs not offered by NIU.

Strategic Objectives 3.Align and leverage scholarships and stipends for recruitment Institute financial aid leveraging models to award merit-aid dollars to new freshman and transfer students. Set raising $10 million dollars for merit and need-based programs a priority for the next NIU capital campaign. Working Adults (University Outreach): Cover NIU fees in addition to tuition for teachers. Align awarding of scholarships with the time of admission. Establish scholarships for working adults and part-time students and for students with Associate’s of Applied Science degrees.

Strategic Objectives 4. Increase credit-hour enrollments. Utilize Chicago-based locations to offer summer courses to new freshman and transfer students. Create course schedules and offerings to meet the demands of potential students. Create Web-based coursework to compete with other national universities providing courses and degrees (e.g., U.S. Service Personnel Overseas). Use "Space Utilization" report to create a process for faculty members to volunteer to teach four-week courses. (Align demand for courses in market to NIU course availability). Increase programming to generate credit-hour production for Continuing Education Units at off-campus locations.

Strategic Objectives 5. Establish new academic programs to expand into primary market. Combined bachelor's & master's degrees (three-plus one, four plus one) programs from current major offerings. "Degrees-in-Three" options in which students may choose to complete their four-year program in three years. Promote and increase delivery of approved certificate programs off campus. Respond to students’ interests and workforce needs, by developing or revising programs.

Strategic objectives 5.New academic programs con’t. Meet the needs of association leaders for graduate programs. Meet the needs of community college faculty and staff for graduate programs relevant to teaching, curriculum development and administration in community colleges. Develop daytime and evening Bachelor's of Science Business Administration program for off-campus delivery..

Strategic Objectives 6.Increase new masters student enrollment to 1,200 Implement six online degree programs, which can be completed entirely online. Increase the number of faculty to meet capacity to grow master's degree programs to goal levels, especially in Nursing and Physical Therapy. Implement three Professional Science Master's (PSM) degree programs. Target high achieving NIU undergraduates and students-at- large for recruitment into Graduate programs.

Strategic Objectives 6.Increase new masters student enrollment to 1,200 con’t. Offer workshops for directors, chairs, and faculty focused on technology solutions. Augment annual recruiting grants. Utilize PeopleSoft Prospect Module. Identify markets for new and existing certificates of graduate study. Implement three new MAT programs.

Strategic Objectives 7. Increase new doctoral student enrollment to 160. Strengthen funded research in doctoral program areas. With faculty explore creation of new, niche (preferably interdisciplinary) doctoral programs that can be largely self-sustained. Further develop and promote the Future Professoriate Program. Develop strategies and identify funding to support doctoral students in community-based research. Develop and implement a strategy for delivering on-going workshops on mentoring and for rewarding good mentoring. Working with faculty, obtain external funding to start bridge and/or training programs in STEM and health-related disciplines.

Strategic Plan for Enrollment Management Taskforce Presentation August 24, 2010 Recruitment Sub-group