Warm up: (don’t forget to label your paper) 1.01 Review- Name that Function copy and write the marketing function that is illustrated by each statement : 1. 1.A business analyzes what competitors are charging for products A consumer answers survey questions after tasting a new food product A bookstore develops an online catalog and ordering system Sleds are stored in a warehouse until a toy store is ready to sell them. Answers: 1. price, 2. mim, 3. psm, 4. channel mgmt

Marketing 1.02 Understand career opportunities in marketing to make career decisions.

Self-assessment Aptitudes: Talents or abilities that naturally lead to success.Aptitudes: Talents or abilities that naturally lead to success. Skills: The ability to perform a specific task.Skills: The ability to perform a specific task. Values: The belief system followed that guides the way we live. For example, Robert values his freedom of religion.Values: The belief system followed that guides the way we live. For example, Robert values his freedom of religion. Interests: The things one might personally enjoy. For example, Susie has an interest in creating scrapbooks.Interests: The things one might personally enjoy. For example, Susie has an interest in creating scrapbooks. What is a skill and interest of yours?

How do I plan my goals? Specific: A goal that is explicitly stated and includes details.Specific: A goal that is explicitly stated and includes details. Realistic: A goal that can be seen as reasonable and achievable.Realistic: A goal that can be seen as reasonable and achievable. Short-term: A goal that is expected to accomplish within one year.Short-term: A goal that is expected to accomplish within one year. Long-term: A goal that is expected to accomplish in a time period greater than one year.Long-term: A goal that is expected to accomplish in a time period greater than one year.

Table Talk (Activity 1) Think about the following:Think about the following: –What are some of your specific, realistic, short-term, and long term goals? Talk w/ your table mates about goals and write them down.Talk w/ your table mates about goals and write them down. Be ready to share w/ the class at least one of each.Be ready to share w/ the class at least one of each.

What is networking? Networking: Building relationships from the people you know to the people they know. It is a way to continuously expand a base of contacts.Networking: Building relationships from the people you know to the people they know. It is a way to continuously expand a base of contacts. –Links from people to people –Not formal groups with formal rules –“Word of mouth” –Establishing contacts –How can you network?

How do I chose a career? Job vs. CareerJob vs. Career –Job: A specific work assignment or position within a business or an industry. –Career: A lifelong field of employment that includes various jobs leading up the corporate ladder or to the ultimate job choice –EXAMPLES OF BOTH

Activity 2 Get with your 3 o'clock appointmentGet with your 3 o'clock appointment –Remember one appt to a table! Using the Marketing Essential Book, starting on page 714, answer the next two boxes (Application & Resume)Using the Marketing Essential Book, starting on page 714, answer the next two boxes (Application & Resume) Then see if you can figure out what goes in the blanks of the box labeled Experience & trainingThen see if you can figure out what goes in the blanks of the box labeled Experience & training You have 10 – 15 minutes.You have 10 – 15 minutes.

What are the steps in applying for a job? –Application : –Application : What are some things to remember when filling them out??? –Cover letter: –Cover letter: A personal business letter that accompanies a resume –Résumé: –Résumé: A personal data sheet that provides a summary of information about an individual HeadingHeading Job objectiveJob objective Education and trainingEducation and training Work experience Work experience –listed in reverse chronological order Personal accomplishments Personal accomplishments ReferencesReferences

How do I chose a career? (con’t) –Evaluate career options –Experience and training Co-op, Work-study programs, or internships:Co-op, Work-study programs, or internships: A school teams with employers to allow students to receive on-the-job training for their anticipated future career. Some jobs are for pay while others are simply for experience. Apprenticeship: Training for an occupation under the direction and guidance of a skilled worker.Apprenticeship: Training for an occupation under the direction and guidance of a skilled worker.

Experience and training –Major:. A specific field of study in college. –Associate degree: A two year degree usually earned from a community college program. –Bachelor degree: A degree earned at the completion of most four year programs. –Masters degree: Two more additional years after earning bachelors in a specialized area. –Doctorate degree (PhD): Traditionally four more years after your bachelors. degree in a specialized area.; highest level of education.

Marketing Careers Describe the following marketing careers:Describe the following marketing careers: 1.Marketing research – learn about the markets and what influences customers’ purchasing decisions 2.Advertising – reach out and attract customers 3.Product management – functions pertaining to the product component of the marketing mix 4.Distribution/Warehousing – channel management 5.Sales – influencing the customer to purchase 6.Retailing – store management 7.Service marketing – marketing intangibles 8.Customer service – satisfying customers 9.Public relations – improving the company’s image

What are job levels? Entry-level jobs:Entry-level jobs: Need no prior experience and very few decision making opportunities are provided. Marketing specialist employees:Marketing specialist employees: Choose marketing as a long term career. They are required to be a team leader and are involved in daily decision making.

What are job levels? Marketing supervisors:Marketing supervisors: Require good management skills, good marketing skills and must make smart decisions on a regular basis. This is the higher income and career level opportunity that is desired by many with less risk involved than in top management. Managers and CEOs/owners:Managers and CEOs/owners: The top job level in the field of marketing. They are highly skilled, run the business, and are responsible for the success of the company. For example, becoming the Chief Financial Officer of the Marriott Corporation

Activity 3 Get with your 9 o'clock appointmentGet with your 9 o'clock appointment Complete 1.02 Marketing Career Research wkstComplete 1.02 Marketing Career Research wkst Use the Occupational Outlook Handbook website or the internet to research the following information about the marketing-related occupations. You have 30 minutes and turn in ONE PAPER PER PAIR FINISHED?-FINISHED?- work on cereal project.