What is Marketing?. The performance of business activities that direct the flow of goods and services from producer to consumer or user.

Slides:

Advertisements

Similar presentations

AGENDA My Pharma Career: Joan K. Snyder The Pharmaceutical Industry

Advertisements

Salesperson- Merchandising Christine Blum Fash 100 Spring 2013.

 Is becoming more successful › New ways of communication, technology › Easy to travel  The world is technically getting smaller  However, potential.

Advertising, Marketing and Sales By Minara Akter.

Learning Goals Identify and define the internal factors affecting a firm’s pricing decisions Identify and define the external factors affecting pricing.

TH EDITION CHAPTER 17 MANAGEMENT OF THE SALES FORCE Manning and Reece.

Definition Salesperson

Careers in IT Farrokh Alemi, Ph.D.. Course on Project Management Credit.

Marketing BY: CHEREESE LANGLEY. Nature of work Formulate, direct and coordinate marketing activities and policies to promote products and services, working.

Careers in Marketing  Marketing is a fantastic field of business because there are numerous amount of jobs that fit under the label “marketing”  The.

UNIT F MANAGEMENT OF DISTRIBUTION, PROMOTION, AND SELLING

Buyer/Purchasing Agent Monique Mitchell 1. Buyer /Purchasing Agent Normally employed in wholesale, resale or manufacturing. Normally employed in wholesale,

Fashion Careers By; LESLIE RENTERIA 4 th period C;

© 2012 McGraw-Hill Ryerson Ltd. Suunto t-Series Training Pack 0 LO 1.

13 Chapter Marketing in Today’s World pp

2003 Copyright IU Kelley School of Business Marketing.

Designing and Managing Value Network and Channels Chapter 15.

Marketing in Today’s World

Finance or Marketing?. Functional area – your interest in the area Grade point average – demonstrates discipline and intelligence Experience – internship.

Arman Arneja Mr. Como. Marketing Managers General Overview Plan, direct, and coordinate marketing programs. (promotion, advertisements, etc.) Identify.

BY: NOLAN & RYAN. Training and Education Some employers prefer a bachelor's degree in advertising or journalism. A completion of an internship in highly.

Chapter 13 Marketing in Today’s World

Developing a Business Mindset

The Nature of Advertising Research. Objectives  To review the IMC planning process  To understand the role of research in the context of marketing and.

Market Research and Testing The Key To Business Success Revised June 2010.

Objectives Understand the internal factors affecting a firm’s pricing decisions. Understand the external factors affecting pricing decisions, including.

Overview: Electronic Commerce Electronic Commerce, Seventh Annual Edition.

Sharon Flores Fashion 100.  Identify consumer relevant product opportunities through market research Strong analytical skills Understanding of consumer.

SALES PROMOTION Marketing Co-Op. Sales Promotion  All marketing activities – other than person selling, advertising, and public relations – that are.

Business. What is Business Is defined as any activity that seeks profit by providing goods or services to others.

Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.

The MAY Department Stores Company Explore a Career in Retail.

Marketing Career Exploration. Store Manager Calvin Oswald Recruiting employees for the store is the manager's main responsibility. The store manager must.

ACCOUNTING JOBS By: Alex Blecker. Actuary As an actuary it is your job predict how long a person will live. You will need a bachelor's degree and major.

Information Management and Market Research. Marketing Research Links…. Consumer, Customer, and Public Marketer through information Marketing Research:

MARKETING. What is marketing? There are many definitions of marketing but one of the simplest suggests that: "Marketing is getting the right product or.

Accounting Careers ADRIAN MEDINA. Bill Collector  People should go for this job because it has an average salary and you may help a debtor pay off their.

Advertising. Definition of the career area a public promotion of some product or service the business of drawing public attention to goods and services.

Marketing. Which career? Marketing: Delivering a Standard of Living!

CHAPTER OVERVIEW  Personal selling: interpersonal influence process involving a seller’s promotional presentation conducted on a person-to- person basis.

By: Gus Minkin, Breaun Randle, Chase Abendschoen.

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value.

Budgets and Businesses Workshop. Budget: is a plan that shows income, spending and saving. Income: Spending: Saving:

Framework for Marketing Management International Edition 13 Designing and Managing Integrated Marketing Channels 1.

The MAY Department Stores Company Explore a Career in Retail.

Marketing in Today's World Unit 4, Chapter 13 Page

Marketing Manager Yoky Ma 5/3/2013 2nd HR Career Tech.

Marketing. Plan - Marketing research - Market research methods - Marketing activities - Product life cycle.

Marketing Research Chapter 28. Sec. 28.1—Marketing Information Systems The importance of marketing research The function of a marketing information system.

Careers In the Apparel & Fashion Industry Textiles, Manufacturing, Sales, Merchandising, Management, Design & Retail.

PROGRESS OF MARKETING Activities of marketing have changed & grown through the years Marketing was first only thought of with distributing a product/service.

PRICING, DISTRIBUTING, AND PROMOTING PRODUCTS

Marketing Cluster ©2016 MyDearWatson.

Marketing—Everybody’s Job

Careers in Marketing Fall 2017.

Chapter 2: Introduction to Electronic Commerce

The Marketing Mix.

A Career in Marketing Research

4.04 Understand activities and careers in marketing.

Retail Enterprise Orgnaizational Chart

Marketing Information Management

PRODUCING AND MARKETING GOoDS AND SERVICES

PRICING CONSIDERATION AND APPROACHES

Place - Channels of Distribution/ International Marketing

Marketing Channels and Supply Chain Management

Marketing Careers in Marketing.

PRICING CONSIDERATION AND APPROACHES

Business Intent Presentation

Presentation transcript:

What is Marketing?

The performance of business activities that direct the flow of goods and services from producer to consumer or user.

The Promotion of Products!

What do Marketers do? Marketers analyze… markets market gaps trends products competition …to come up with opportunities to make money!

Marketers manage demand for a company's products by influencing the probability and frequency of their customer's purchase behavior.

Associate Degree Retail sales Customer Service

Bachelor Degree Management level jobs in… sales retail merchandizing promotions marketing research

Marketing Managers oversee several departments working to determine market demand maximizing profits through pricing the average annual salary for 2003 was about $74,000.

Marketing Research Analysts and Directors work as part of a department in house or offsite for a market research firm responsible for analyzing data interpreting and presenting the results the median earnings for 2002 were just under $54,000.

The Brand or Product Manager oversees the marketing responsibilities for a particular type of product well-paid career and won't put excessive overtime or travel demands on you a very competitive field

The Sales Manager oversees the sales force establishing territories and quotas recruiting and hiring, training, and incentives programs responsible for working with the data and statistics you've gathered to increase profitability and make planning decisions

Advertising Manager You can choose either the… business side of advertising as an account management or account planner creative side, where you'll create ads or work in media planning and production median earnings in 2002 were about $57,000, but vary widely depending on the size, location, and your position within your organization

Online Retailing another growth opportunity for marketing degree holders the amount of retail business being done via the internet in 2004, known as E- commerce, is expected to rise in 28% over last year's revenue many major retailers have online ordering and with that opens up new career possibilities, electronic advertising

Other Marketing Related Job Titles Procurement Officer Retail Buyer Wholesale Buyer Chief Marketing Executive