May 2014 © 2014 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. National Recreation and Park Association Online Omnibus Survey

Methodology  This study was conducted online among 1,005 U.S. adults ages 18+, including 991 who typically go outside at least once a week.  The study was conducted from May 2-5, 2014 via eNation, Ipsos’ online omnibus.  Weighting was employed to balance demographics and to ensure that the sample's composition reflects that of the U.S. population of adults according to U.S. Census Bureau data and to provide results intended to approximate the sample universe.  A survey with an unweighted probability sample of 1,005 adults would have an estimated margin of sampling error of +/- 3.1 percentage points, 19 times out of 20 of what the results would have been had the entire population of adults in the United States had been polled.  All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.  Total percentages may add up to more than 100% due to rounding. 2

Detailed Findings 3

Going Outside in a Typical Week 4 Q1. In a typical week, how often do you go outside? (Select one.) Base: All Respondents (n=1,005) Nearly three quarters of adults surveyed report that they go outside at least once everyday. However, nearly three in ten adults aren’t getting outside everyday, including 6% who only go outside once or twice a week, and 2% who say that they never go outside.

Going Outside in a Typical Week 5 Q1. In a typical week, how often do you go outside? (Select one.) Base: All Respondents (n=1,005) Younger adults tend to go outside with less frequency than do those who are older; in fact those aged 55+ are most likely to say that they get outside at least once a day. Those tend to spend more time outside also tend to go outside with greater frequency. AgeTime Spent Outside < 5min5-30 min.> 30 min (n=228)(n=405)(n=372)(n=66)(n=400)(n=525) 1-2 times per week9%↑7%↑2%↓15%↑6%↓ 3-4 times per week9%8% 14%↑12%↑5%↓ 5 or more times per week13% 11%17%14%11% I go outside at least once everyday64%↓71%↓78%↑54%↓68%↑78%↑ I never go outside4%↑1%↓ ---

Amount of Time Spent Outside 6 Q2. When you go outside, how much time do you normally spend outside? (Select one.) Base: Respondents Who Often Go Outside (n=991) Among those who do go outside at least once during the week, a third say that they spend at least an hour outside, while nearly a quarter typically spends at least 30 minutes outside. However, nearly half spend less than half an hour when they venture outdoors, including one in five who spend less than 10 minutes.

Amount of Time Spent Outside 7 Q2. When you go outside, how much time do you normally spend outside? (Select one.) Base: Respondents Who Often Go Outside (n=991) Men typically spend more time outside than do women, with 40% of men reporting spending at least an hour outside compared with just a quarter of women. Women are also more likely than men to say that they typically spend less than five minutes when they go outside. Across age groups, those under 35 are significantly more likely than older respondents to say that when they go outside, it is normally for about 11 to 30 minutes, while those aged 55+ are more likely than their younger counterparts to spend over an hour outdoors. GenderAge MaleFemale (n=434)(n=557)(n=221)(n=400)(n=370) Less than 5 minutes4%↓9% ↑7%6% 5 to 10 minutes11%14%13%15%10% 11 to 30 minutes26%30%36%↑27%↓22%↓ 31 minutes to 60 minutes20%23%20%22%23% More than 60 minutes40%↑24%↓25%↓30%↓38%↑

Preferred Activities When Outside 8 Q3. What do you like to do when you are outside? (Select all that apply.) Base: Respondents Who Often Go Outside (n=991) The most preferred outdoor activities, each selected by just over half of those who go outside at least once a week, are spending time with family/ hanging out/ attending festivals, exercising/ activities/ playing sports/ playing, and experiencing nature/ gardening. One quarter say that when they are outside they like to do outdoor recreation activities, such as kayaking, fishing, camping, hunting, etc., while doing arts/ crafts/ and expressing creativity is enjoyed by about one in ten. One in eight say that they do not like to do any of these things when they are outside.

Preferred Activities When Outside 9 Q3. What do you like to do when you are outside? (Select all that apply.) Base: Respondents Who Often Go Outside (n=991) Although men and women are relatively on par when it comes to the activities that they enjoy to do outdoors, women are more likely to prefer spending time outdoors with family/ hanging out/ festivals or experiencing nature/ gardening. Those under 55 are also more likely to prefer spending time outside with family/ hanging out/ festivals, as well as outdoor exercise/ activity/ sports/ and play. Those ages 35 and older (particularly those 55+) are more likely to enjoy spending time outside experiencing nature/ gardening. GenderAge MaleFemale (n=434)(n=557)(n=221)(n=400)(n=370) Family time/hanging out/festivals 49%↓59%↑67%↑55%↑42%↓ Exercise/activity/sports/play 52%55%68%↑52%↑44%↓ Experience nature/ gardening 46%↓61%↑41%↓56%↑61%↑ Outdoor recreation (kayak, fishing, camping, hunting etc.) 27%26%30%25% Arts/Crafts/Creative expression 9% 11%8% None of the above 15%11%7%↓13%↓18%↑

Indoor Activity Most Likely to Do Outside 10 Q4. Which typical indoor activity would you be most likely to do outside? (Select all that apply.) Base: Respondents Who Often Go Outside (n=991) Eating a meal and reading are the top two indoor activities respondents are likely to do outside – each selected by over half. When it comes to using technology/ /text, two in five respondents are likely to bring these outside, while three in ten would be willing to shop outside. Sleep is an indoor activity that slightly more than one in ten respondents would be likely to do outside, while indoor activities such as brushing your teeth and holding a meeting are least likely to be done outside. Nearly one in six say that they would not do any of these typical indoor activities outside.

Indoor Activity Most Likely to Do Outside 11 Q4. Which typical indoor activity would you be most likely to do outside? (Select all that apply.) Base: Respondents Who Often Go Outside (n=991) While women are more likely than men to say that they would read outside, men in their turn are more likely to say they would be likely to brush their teeth outside. Respondents under the age of 55 are significantly more likely than those who are older to say they would use technology/ /text outside or sleep outdoors. Those under 35 are most likely to enjoy a meal outside. GenderAge MaleFemale (n=434)(n=557)(n=221)(n=400)(n=370) Eat a meal54%58%62%↑54%52%↓ Read41%↓66%↑58%54%50% Use technology/ /text41%35%50%↑40%↑26%↓ Shop32%28%30%28%31% Sleep14%12%15%↑16%↑8%↓ Brush your teeth9%↑3%↓8%5%4% Hold a meeting5% 6%4% None of the above20%↑12%↓8%↓17%↑21%↑

Trading In For More Time Outdoors 12 Q5. What would you be willing to give up (or do/use less of) to get more time outdoors? (Select all that apply.) Base: Respondents Who Often Go Outside (n=991) TV is the activity that respondents are most likely to cut back on or give up in order to be able to spend more time outside, selected by just under half. A third say that they would scale back how much they play video games, while a quarter would be willing to cut back in their computer/tablet time and two in ten would reduce the amount of time they spend on their Smartphone. However, fewer prove willing to change home location/ move, give up or use their car less, cut back on sleep, or take a pay cut in order to get more time outdoors. A quarter of respondents would not be willing to give up any of these items in order to get more time outdoors. This is especially true for those who report normally spending less than 5 minutes outside, as they are significantly more likely to be unwilling to give up any of these items compared to those spending larger amounts of time outdoors.

Barriers to Getting Outside More 13 Q6. Which of the following are barriers you have to getting more outdoor time? (Select all that apply.) Base: All Respondents (n=1,005) The most common barrier preventing respondents from getting more outdoor time is work, selected by over a third. One in five say that their computer/ tablet/ smartphone is preventing them from getting more outdoor time, while a similar proportion say the same of watching TV -- things that many say they would be willing to scale back on in order to be able to spend more time outdoors. Family commitments act as a barrier for 15% of respondents, while for one in ten respondents, a disability, not knowing where to go/ having no outdoor space close to home, or safety concerns are barriers that keep them from getting more outdoor time. One third say that none of these issues impeded on their outside time.

Barriers to Getting Outside More 14 Q6. Which of the following are barriers you have to getting more outdoor time? (Select all that apply.) Base: All Respondents (n=1,005) While men and women generally report facing similar barriers, men are more likely to say that computer time/ their tablet/ Smartphones get in the way of spending more time outside, while women say so of family commitments. When it comes to different age groups, those under 55 are significantly more likely than those who are older to report that work prevents them from getting more outdoor time. Those under 35 are particularly likely to select computer time/ tablet/ smartphone, having limited/ no outdoor space, and safety as being barriers to getting more outdoor time. GenderAge MaleFemale (n=441)(n=564)(n=228)(n=405)(n=372) Work 33%38%43%↑45%↑19%↓ Computer time/my tablet/my Smartphone 27%↑14%↓25%↑16%↓20% Watching TV 20%17%23%17% Family commitments 12%↓19%↑16%17%14% Disability 12%9%3%↓11%↑16%↑ Don't know where to go; no outdoor space close to home 9%7%14%↑6%↓5%↓ Safety 6% 9%↑6%4%↓ None of the above 31%32%29%↓25%↓41%↑

Demographics 15

Demographics 16 Gender Male48% Female52% Age % % % Region Northeast18% Midwest21% South37% West23% Education Grade School* Some High School2% Graduated High School23% Some College23% Associate's degree (for example: AA, AS) 9% Bachelor's degree (for example: BA, BS) 29% Post Graduate Degree14% Household Income Under $15K8% $15K to less than $20K5% $20K to less than $25K5% $25K to less than $30K5% $30K to less than $40K10% $40K to less than $50K8% $50K to less than $75K18% $75K to less than $100K13% $100K to less than $150K20% $150K or more8% Marital Status Single26% Domestic Partnership6% Married54% Widowed4% Divorced or separated9%

Demographics 17 Employment Employed - full-time45% Employed - part-time9% Self-Employed6% Retired20% Student3% Military* Homemaker7% Currently Unemployed8% (Not sure)1% Presence and Age of Children Under 6 only6% 6-12 Only6% Only4% Under 6 and 6-122% Under 6 and % 6-12 and % All 31% None Under 1878% With Kids22% No Kids78%