vSphere - from the Traditional IT Center to Cloud Computing Efficiency Control Choice Marek Swierad Senior Regional Manager Central and East Europe

The Problem Overwhelming complexity >70% of IT budgets just to keep the lights on <30% of IT budgets goes to innovation and competitive advantage

The Goal IT as a Service (Internally or Externally Provisioned) Efficiency Control Choice

The Goal (Cont.) IT as a Service Just like….. Inexpensive, pay as you go, pay for what you use Ubiquitously available Reliable Choice of providers 4

Cloud Computing Efficient Flexible Dynamic Trusted Reliable Secure DATACENTER TODAY The Path to IT as a Service External Cloud Internal Cloud Private Cloud App Loads App Loads App Loads App Loads App Loads Federation & Choice Standards Bring Cloud Computing to the Enterprise Datacenter 5

Introducing… The best platform for building cloud infrastructures

ApplicationServices InfrastructureServices VMware vSphere™ – The Industry’s First Cloud Operating System Scalability Dynamic Resource Sizing Network Management vSphere 4.0 Firewall Anti-virus Intrusion Prevention Intrusion Detection Security Clustering Data Protection Availability vNetwork Storage Management & Replication Storage Virtual Appliances vStorage Hardware Assist Enhanced Live Migration Compatibility vCompute

VMware vSphere™ 4.0 Delivers

vNetwork Network Management vStorage Hardware assist Extended Live Migration Compatibility vCompute Infrastructure Services Deliver CapEx and OpEx Savings Highest consolidation ratios in the industry Most efficient use of hardware resources Low operational overhead Storage/network optimizations Power Management VMDirectPath I/O CPU/Memory optimization DRS vStorage Thin Provisioning Volume Grow vStorage VMFS vNetwork Distributed Switch Third party distributed virtual switches vNetwork Standard Switch CURRENT NEW Storage Management & Replication Storage Virtual Appliances

Run the Most Business Critical Applications % of Applications Application’s Performance Requirements IOPS Network Memory CPU 95% of applications < 100 at peak < 300 KB/s < 4 GB at peak 1 to 2 CPUs ESX ,000 9 Gb/s 64 GB per VM 4 VCPUs vSphere 4 200, Gb/s 255 GB per VM 8 VCPUs vCompute vStorage vNetwork

Building the Giant Computer 32-Nodes per cluster4,096 processor cores32TB of RAM3 Million IOPsVMware DRS automatically balances VMs Lowest Cost-per-Application vCompute vStoragevNetwork

Delivers high availability, reliability, and manageability of enterprise-class IT operations optimized for SMBs Enables SMBs to reduce IT costs and improve business continuity Offers complete data protection, continuous application availability and automated disaster recovery across physical sites – capabilities previously too costly and complex for SMBs Complete solution package, including central management starting for 135 Euro per CPU VMware Delivers Always on IT to SMBs Introducing vSphere 4 for SMBs 13

 Product Editions Include: Virtualization for up to 3 physical server hosts (up to 2 CPUs each), patch mgmt vCenter Server for Essentials  Essentials Plus Adds: VMware High Availability VMware Data Recovery  Different Support Options: Essentials inc 1 yr license subscription, optional per incident support Essentials Plus requires 1 yr SnS (Support and Subscription) New vSphere Essentials for Small IT Environments € 809 (€ 135/ CPU) € 2430* (€ 405* / CPU) *Introductory promotional price through 12/15/09 represents 25% savings Lowest cost virtualization with high availability in the industry vSphere platform starts as low as €135 per CPU All inclusive packages OEM support part numbers and pricing are specific to each OEM EUR

PROVISIONING VMOTION And STORAGE VMOTION The beginning consolidation and planned down time management

Virtual machine disks consume only the amount of physical space in use Virtual machine sees full logical disk size at all times Full reporting and alerting on allocation and consumption Significantly improve storage utilization Eliminate need to over- provision virtual disks Reduce storage costs by up to 50% vStorage Thin Provisioning vCompute vStorage vNetwork ESX OS APP OS APP OS APP Datastore Virtual Disks 20GB 40GB 20GB 60GB 20GB 100GB Thick Thin 40GB 100GB

vNetwork Distributed Switch vComputevStorage vNetwork Aggregated datacenter level virtual networking Simplified setup and change Easy troubleshooting, monitoring and debugging Enables transparent third party management of virtual environments OS APP OS APP OS APP OS APP OS APP OS APP OS APP OS APP OS APP VMware vSphere™ vNetwork Distributed Switch vSwitch Cisco Nexus 1000V

Resource Pool Business Demand Power Off Consolidates workloads onto fewer servers when the cluster needs fewer resources Places unneeded servers in standby mode Brings servers back online as workload needs increase Minimizes power consumption while guaranteeing service levels No disruption or downtime to virtual machines Support for IPMI, WOL, iLO Power Optimization vCompute vStoragevNetwork Distributed Power Management (DPM)

Cost Type Before Virtualization* After Virtualization * Savings * Hardware + VMware Licenses HW maintenance FTE Network Storage - SAN Space/Real Estate Power & Cooling TOTAL *Amounts in € Savings per server: € Note: amounts based on 435 physical servers, 16:1 consolidation ratio, 27 target hosts, ~100GB storage per server Customer Case: Savings per Server, per Year

VMware vSphere™ 4.0 Delivers

Application Services Provide Built in Service Level Controls Scalability Dynamic Resource Sizing Security Clustering Data Protection Availability VMware Fault Tolerance VMware Data Recovery HA, VMotion, Storage VMotion, NIC/HBA teaming provide resiliency to downtime VMware VMsafe VMware vShield Zones ESXi locked down interfaces, no general purpose OS dependence Hot add of virtual CPU, memory SLA monitoring Hot extend or virtual disks 8-way SMP and 255 GB of virtual machine RAM DRS shares and reservations allow apps to shrink and grow based on priority CURRENT NEW Firewall Anti-virus Intrusion Detection Intrusion Prevention

Hardware Failure Tolerance Application Coverage Transforming Availability Service Levels Unprotected Automated Restart Continuous 0% 10% 100% Availability SecurityScalability

Hardware Failure Tolerance Application Coverage Transforming Availability Service Levels Unprotected Automated Restart Continuous 0% 10% 100% with VMware HA Availability SecurityScalability

X VMware High Availability makes all Servers and Applications protected against component and complete system failure. Only One-Click to configure! HA – High Availability Availability SecurityScalability

Hardware Failure Tolerance Application Coverage Transforming Availability Service Levels Unprotected Automated Restart Continuous 0% 10% 100% with VMware HA Availability SecurityScalability

Hardware Failure Tolerance Application Coverage Transforming Availability Service Levels VMware FT Unprotected Automated Restart Continuous 0% 10% 100% with VMware HA Availability SecurityScalability

VMware Fault Tolerance (FT) Single identical VMs running in lockstep on separate hosts Zero downtime, zero data loss failover for all virtual machines in case of hardware failures Zero downtime, zero data loss No complex clustering or specialized hardware required Single common mechanism for all applications and OS-es Availability SecurityScalability VMware vSphere™ OS APP OS APP OS APP

AvailabilitySecurity Scalability Scalable virtual machines Hot add of CPU Memory Hot add and remove S torage devices Network devices Hot Extend virtual disks Zero downtime scale up of virtual machines 64 GB 4 CPUs 255 GB 8 CPUs OS APP Scale Up Applications for Assured QoS

Protection Engine VMware vSphere™ VMware VMsafe API that enables protection of VMs by inspection of virtual components in conjunction with hypervisor Isolation of protection engine from malware Broad ranging coverage of virtual machine CPU, memory, storage and network Application Operating System Availability Security Scalability

App OS App OS App OS IT Service 55 Users 2 Servers 1 Database 75 Users 4 Servers Quality of Service Monitor Provision 2 more servers Remediate vCenter AppSpeed Availability Scalability Security

Self Describing Applications Enable Automated SLA Management vApp Availability Security Scalability

VMware vSphere™ 4.0 Delivers

vSphere Enables Choice Any server Any storage Any OS Any Application Application Hosting (internal, external, private)

VMware vSphere™: Most Comprehensive OS Support VMware vSphere™MS Hyper-V Win Server 2008 (up to 4P vSMP) Win Server 2003 SP2 (up to 2P vSMP) Win Server 2000 SP4 (1P only) SLES10 (1P only) Windows Vista SP1 Windows XP Pro SP2/SP3 Windows NT 4.0 Windows 2000 Windows Server 2003 Windows Server 2008 Windows Vista Windows XP RHEL5 RHEL4 RHEL3 RHEL2.1 SLES 8, 9 & 10 SLES8 Ubuntu 7.04 Solaris 10 for x86 NetWare 6.0, 6.1 NetWare 6.5 Debian CentOS FreeBSD Asianux SCO OpenServer SCO Unixware.. vSphere = most guest OS

VMware vSphere™: Extensive Enterprise Apps Support Over 300 enterprise software applications have explicit support statements for VMware vSphere today. See complete list at List includes: BMC, Cisco, CA, Dell, HP, IBM, McAfee, Microsoft, Research in Motion, SAP, Symantec More software vendors adding support for VMware vSphere every month. VMware + Software Vendors Working together to ensure customers are supported

Owned and Operated by IT External CloudInternal Cloud Rented by IT Unlock new market based economies of scale, service and innovation beyond what currently exists today vAPP vApp – Self Describing Applications Enable Choice

Choice of Providers Choice from a rich ecosystem of clouds Test/Dev as a Service Disaster Recovery as a Service High-end SLA Cloud

VMware vSphere™ - The Best Choice for your Business VMware’s higher consolidation ratios, higher scalability get better CapEx VMware’s vServices and vCenter capabilities lead to better OpEx VMware unique technologies like DRS, DPM, FT, chargeback, AppSpeed, VMsafe, host profiles, Storage vMotion, others allow IT to deliver on SLAs while controlling costs VMware strives to support whatever hardware, application stack, management stack, OS, or service provider the customer has selected VMware strategy: Remain neutral so the customer has maximum choice …to cut capital & operational costs by up to 50% for all applications …while automating & guaranteeing quality of service Efficiency Control Choice …for flexibility in SW stack, HW, & service providers

39 vSphere 4 Editions: Core Platform High Availability STANDARD ENTERPRISE PLUS License (1 CPU) SnS (Gold/Plat) €645 €221/262 €1820 €383/455 VMware ESXi OR VMware ESX 4-way vSMP VC Agent 6 Physical Cores / CPU 256 GB Physical Memory VMotion ™ High Availability VMware ESXi OR VMware ESX 4-way vSMP VC Agent 12 Physical Cores / CPU 256 GB Physical Memory ADVANCED Fault Tolerance Data Recovery vShield Zones VMotion ™ High Availability VMware ESXi OR VMware ESX 8-way vSMP VC Agent 12 Physical Cores / CPU No License Memory Limit Fault Tolerance Data Recovery vShield Zones Distributed Switch DRS / DPM Storage VMotion Host Profiles €2835 €595/709 Note: Most features require one (1) instance of vCenter Server Note: At least 1 year of SnS is mandatory High availability products for protecting critical production applications Basic consolidation of a lab or small environment Large scale management of critical production applications New €2330 €490/583 VMotion ™ High Availability VMware ESXi OR VMware ESX 4-way vSMP VC Agent 6 Physical Cores / CPU 256 GB Physical Memory ENTERPRISE Fault Tolerance Data Recovery vShield Zones DRS / DPM Storage VMotion Update Manager Thin Provisioning VCB / vStorage APIs Hot Add OEM support part numbers and pricing are specific to each OEM Euro

40 Meet Service Levels Efficiently Using VMware virtual infrastructure, we can offer the same levels of service and more flexibility for up to 40 percent lower server and operating costs.” Rob Jones, Director of Technology, ALSTOM Reduce Costs “ Without VMware Infrastructure we would run out of free space in hosting centers. Total number of servers would become very hard to manage and we would never achieve 24x7 operations with real-time failover if this entire infrastructure was not virtualized. VMware technologies also help us to deliver successful disaster recovery Ladislav Salat, IT Technical Manager Tesco Stores, CZ Customer Testimonials Simplify Management “ VMware has proven itself as an ideal solution for the Eurovision Song Contest press center. We can manage the complete desktop infrastructure centrally, including the maintenance of desktop images and the provision of new virtual machines when increased capacity is required. The VMware solution gave us the freedom and flexibility to try different approaches safe in the knowledge that we could easily undo changes Nenad Čukalović, Head of System Engineering, Radio Television of Serbia

Thank you!